The document provides an overview of search engine optimization (SEO) aimed at busy business entrepreneurs, including its benefits and common misconceptions. It outlines essential tools and three key tips for improving website rankings, such as optimizing URLs and site speed. The document also encourages entrepreneurs to utilize free Google tools and suggests using specific plugins for website management.

1.
SEARCH ENGINE OPTIMIZATION
FOR BUSY BUSINESS ENTREPRENEURS

2. WHAT YOU WILL LEARN TODAY
1. What is SEO?
2. How can it help your business
3. 3 tips to improve your rank

3. WHAT YOU NEED TO START
1. A computer or a smartphone
2. A website or landing page
3. Admin access to your own site

4. ABOUT ERIC
@SCAD Grad Advertising Design
Serial Entrepreneur
Supported/Mentored 450+ businesses

7. MISCONCEPTIONS
ABOUT SEO

8. • Google is the #1 used Search Engine Worldwide
• More organic searches occur on mobile devices
• 61% of users go online to research purchases
• 70-80% of users ignore ads
• Bounce rate increases by 50% if site takes long to load
• You can un-ban yourself if you screw up
#FACTS
• SEO Costs Money
• Only certified businesses can do it for you
• It’s too complicated
• You have to pay for backlinks
• Google will ban you permanently if you screw up
• It’s bad to link to other websites, you lose SEO
#FAKENEWS

9. PAID VERSUS ORGANIC

10. SO WHAT IS SEO THEN?
• Quality of traffic
• Quantity of traffic
• Organic results
Search Engines are like Super Librarians
“increasing the quantity and quality of traffic to your
website through organic search engine results.” - Moz

11. ERIC’S TOP 3 TIPS FOR
DOMINATING SEARCH ENGINES

12. TIP #1
Make your URL’s & Titles
Crawl-able, Readable and Memorable
• Use Sitemaps - Check yours www.yourdomain.com/sitemap.xml
• Keep your URL length around or under 100 characters
• Keep your Titles around 75 characters

13. TIP #2
Each page should have around 750+ words
Use original and thought provoking copy with compelling images & video
• Short Form
• Long Form
• Blogs
• Infographics
• Case Studies
• Ebooks
• Videos
• How to Guides
• Podcasts

14. Make your website SUPER Fast!
Test your site speed right now!
https://developers.google.com/speed/pagespeed/insights/
Or Google “Page Speed Insights”
• Optimize your images - https://tinypng.com
• Use a CDN - www.cloudflare.com
• Keep plugins and website up to date
TIP #3

15. LAST TIP
Use FREE GoogleTools to help
• Google Search Console
https://search.google.com/search-console
• Google Analytics
https://analytics.google.com

16. YOUR TURN!
Log in to your website and try it!
I suggest using a plugin for wordpress called “Yoast SEO”
https://wordpress.org/plugins/wordpress-seo/

17. THE BEST SOFTWARE TOOLS
FOR BUSY ENTREPRENEURS
http://dominate.digital

18. Digital Domination Toolkit - http://dominate.digital
eric@DigitalEnvy.co
Join my Facebook Group for Entrepreneurs
www.facebook.com/groups/DominateDigital