5 lessons in digital marketing from the spring’s biggest meme.
Before there were Pokemon Go spoofs and Stranger Things mash-ups, there was Candace Payne and her talking Chewbacca mask. You laughed with her, your aunt, cousin and mother-in-law shared her video, and chances are you forgot about her. Well, she’s back. We’re kicking off a new season of Snacka med Macka with a look back at the Chewbacca Mom meme. What can the rise and fall of one viral sensation tell us about vlogging, newsjacking and the state of influencers -- and what can marketers learn?
5 lessons in digital marketing from the spring’s biggest meme.
Before there were Pokemon Go spoofs and Stranger Things mash-ups, there was Candace Payne and her talking Chewbacca mask. You laughed with her, your aunt, cousin and mother-in-law shared her video, and chances are you forgot about her. Well, she’s back. We’re kicking off a new season of Snacka med Macka with a look back at the Chewbacca Mom meme. What can the rise and fall of one viral sensation tell us about vlogging, newsjacking and the state of influencers -- and what can marketers learn?