1. Our Commitment to Healing
through Environmental Integrity
At New Chapter,® we believe in sustainable
business practices. Our Sustainability
Department focuses on everything from making
sure we use the most energy efficient lighting to
ethical sourcing of all of our raw materials.
Environmental Commitment:
Ethical Sourcing
In keeping with our commitment to evolve towards
greater transparency, we have contracted with
third party certifier, Global ID, to assess our supply
chain according to their ProTerra standards for
socially responsible and environmentally conscious
sourcing. This continual and complex process
reflects our intention to honor planetary and human
well-being through our business practices.
Formulated and distributed by
NEW CHAPTER, INC.
90 TECHNOLOGY DRIVE, BRATTLEBORO, VT 05301
888-874-4461
CertifiedOrganicbyInternationalCertificationServices,Inc.,Medina,ND,USA
GettheWholeTruth!
Sign up for our e-newsletter at: newchapter.com
We are committed to
sustainable practices
in the sourcing,
production, and
promotion of
our products.
™
NC01
FPO
The Daily “Multi” –
Food Supplement or
Supplemental Food?
Most people would agree that taking a daily
multivitamin is a good idea – it’s often referred to as an
“insurance policy” for covering nutritional gaps left by a
less than optimal diet.
New Chapter® believes a daily multi can be much more
than a nutrient backstop. In fact, we believe our Organic,
Whole-Food Multi’s can serve as the foundation of your
complete nutrition program – with multiple benefits in
support of your overall health and wellness.
Daily Values –
More or Less?
Achieving 100% is often the
standard for “perfect”, and it
would be easy to assume
that consuming 100% of the
recommended daily value (DV)
listed on the nutrition and
supplement facts panels of
our foods and supplements
would be ideal. In reality, the
100% value is typically set as the
minimum daily level needed to
avoid deficiency.
New Chapter believes that simply avoiding
deficiency misses a major opportunity to promote
wellness. So we set each nutrient’s potency level in
our Multi’s based upon supporting optimal health, not
just overcoming nutrient deficiency.
New Chapter’s food-formulation team, led by master
herbalist Paul Schulick and comprising leading
naturopathic and nutritional experts, formulates
each nutrient level in our Multi’s with consideration
of daily intake of each nutrient absorbed from food.
This conscious and detailed review of each nutrient
delivered in our Multi’s results in a specialized
supplemental food product that promotes vitality
and wellness while honoring the first formulation
philosophy of New Chapter: do no harm.*
New Chapter’s Commitment to Sustainability
New Chapter devotes 10% or more of our after-tax profits
to the conservation of tropical rainforests and the sacred
seeds that sustain all herbal traditions. As part of our ‘Purple
Loves Green’ commitment, we proudly work with recycled,
recyclable, and ecologically sensitive materials. New Chapter
saved the following resources using this 100% post-consumer
waste paper:
environmental benefits statement
New Chapter saved the following resources using New Leaf Opaque 100New Chapter saved the following resources using New Leaf Opaque 100New Chapter
(east) made with 100% post-consumer waste and processed chlorine free.
New Leaf Opaque 100 is designated Ancient Forest Friendly, certified FSC,
and manufactured using Biogas energy.
Calculations based on research by Environmental Defense and other members of the Paper Task Force.
©2006 New Leaf Paper www.newleafpaper.com
trees
1,200
fully grown
515,355
gallons
863
million BTUs
57,629
pounds
112,406
pounds
water energy solid waste
greenhouse
gases
ORGANIC
Formulated with Organic Ingredients
PROBIOTIC
Cultured with Beneficial Live Probiotics
WHOLE
Bioavailable, Easy-to-Digest Food
Nutrition as Nature Intended…
Whole-Food Vitamins +
Minerals + Herbs
New Chapter believes the most appropriate manner
in which to deliver nutrients is through the infinite
complexity of whole food – nutrition as nature intended.
All of our vitamin + mineral + herb supplements
are initially cultured with probiotics – the beneficial
organisms every body needs – transforming each
nutrient into a whole-food complex your body easily
recognizes and absorbs. Using proprietary, dual-stage
culturing technology, New Chapter cultures its vitamins
and minerals in a matrix of fermented organic soy, fruits,
and vegetables, and this biotransforms them to produce
life-enhancing Probiotic Nutrients™.
Unlike conventional multivitamins,
New Chapter’s Probiotic Nutrients are:
• Recognized by the body as food
• Easily digested, even on an
empty stomach
Certified Organic
Each of New Chapter’s Whole-
Food Multi’s is third-party certified
organic. The whole food ingredients
are grown without the use of added
chemical pesticides, herbicide residues or
genetic engineering. New Chapter believes
organic nutrition is better for people and better
for our environment.
The Whole Truth About Cultured Soy
Cultured soy is one of the five sacred grains of the
Chinese herbal tradition and is the foundation of
“superfoods” such as tempeh and miso. Traditional
cultures consumed soy only if it was fermented – for
good reason. While non-fermented soy can disrupt
absorption and normal activity of nutritive compounds,
modern science has found that cultured soy actually
enhances nutritive bioavailability and promotes normal
cell growth, heart, and bone health.*
New Chapter Multi’s utilize only fermented soy to
deliver these compelling benefits supported by each
formula’s whole-food vitamins, minerals and herbs.
NEWCHAPTER
Organics ®
*These statements have not been evaluated by the Food and Drug
Administration. These products are not intended to diagnose, treat, cure, or
prevent any disease.
MULTI VITAMINS
+ HERBS + MINERALS
whole-food
ORGANIC • PROBIOTIC • WHOLE
NEWENHANCEDF
ormulas

2. *These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure, or prevent any disease.
Formulated For You
The nutrient needs of men and women can be vastly different
– the same can be said for people under forty versus over
forty. New Chapter’s formulation team takes exacting care
with each nutrient in all of our targeted daily Multi’s to benefit
the specific needs of the individual.
Herbs – the Original “Multivitamin”
Humans have been enhancing health and well-being
with tonic herbs for thousands of years – long before
modern multivitamins were ever available. New Chapter®
honors this tradition by strengthening each formula with
a combination of revered organic herbs that help support
important targeted areas of health:
• Stress/Energy Support – Organic Schizandra,
Organic Maca, Organic Chamomile
• Immune Support – Elderberry, Organic Eleuthero,
Organic Astragalus
• Digestive Support – Organic Aloe, Organic Peppermint,
Organic Coriander, Organic Cardamom, Organic Artichoke
• Cardio Support – Organic Fenugreek, Organic Oregano,
Grapeseed, Organic Hawthorn
• Hormone Support – Organic Chaste Tree,
Organic Red Clover, Organic Raspberry Leaf
• Prostate Support – Supercritical Saw Palmetto,
Nettle, Pumpkin Seed
• Breast Support Blend – Organic Broccoli, Organic
Cauliflower, Organic Kale, Organic Daikon Radish,
Organic Cabbage, Organic Mustard
As with each of our individual nutrients, the level and priority
of each tonic herb-blend is formulated with the specific
needs of each individual in mind.
New Chapter’s Multi’s – Nature’s
Wisdom Delivered to You… as FOOD
All of New Chapter’s Multi’s are organic, probiotic, and
whole. The organic herbs and cultured whole-food vitamins
minerals in each formulation work together to promote
optimal health and deliver condition-specific benefits – not
just address nutrient deficiencies.* We invite you to explore
each of our formulas further – because each has been
carefully crafted to deliver Nature’s nutritional wisdom in the
infinite complexity of WHOLE FOOD.
Stress • Heart • Immune Support*
Every Man is an organic whole-food multivitamin formulated
specifically for the needs of active men.
• Energizing herbs including organic maca and organic
schizandra provide stress support and promote dynamic
energy levels.*
• Revered herbs including organic elderberry organic
astragalus and Whole-Food Vitamins C D3 support
immune system function.*
• New two-a-day formula is easy-to-take, easy-to-digest,
and can be taken anytime – even on an empty stomach!
Energy • Heart • Immune Support*
Every Man’s One Daily is a once-daily organic
whole-food multivitamin formulated specifically for the
needs of active men.
• Whole-Food Calcium, Vitamin D3 and the most bioactive,
longest-lasting form of Vitamin K2 promote calcium
metabolism and bone health.*
• Cultured, organic herbal blends provide energy stress
support and promote heart and immune system health.*
• Once-daily formula is easy-to-take, easy-to-digest, and can
be taken anytime – even on an empty stomach!
Prostate • Heart • Digestion Support*
Every Man II is an organic whole-food multivitamin
formulated specifically for the needs of men 40+.
• Supercritical saw palmetto, nettle root, and pumpkin seed
oil work together to promote overall prostate health and
normal urine flow.*
• Whole-Food B-Vitamin complex and whole foods such
as organic oregano support heart and eye health.*
• New three-a-day formula is easy-to-take, easy-to-digest,
and can be taken anytime – even on an empty stomach!
Stress • Immune
Bone Health*
Every Woman’s One Daily is a once-daily
organic whole-food multivitamin formulated
specifically for the needs of active women.
• Whole-Food Calcium, Vitamin D3 and the
most bioactive, longest-lasting form of
Vitamin K2 promote calcium metabolism and
bone health.*
• Cultured, organic herbal blends provide
energy stress support and promote
hormone and immune system health.*
• Once-daily formula is easy-to-take,
easy-to-digest, and can be taken anytime –
even on an empty stomach!
Immune • Stress
Hormone Support*
Every Woman is an organic whole-food
multivitamin formulated specifically for the
needs of active women.
• Energizing herbs including organic maca and
organic schizandra provide stress support
and promote dynamic energy levels.*
• Cultured, organic herbal blends provide
energy stress support and promote
hormone, immune system, heart, and
digestive health.*
• New two-a-day formula is easy-to-take,
easy-to-digest, and can be taken anytime –
even on an empty stomach!
MAN
®
every
WOMAN
®
every
Healthy Pregnancy
Fetal Development*
Perfect Prenatal whole-food multivitamin,
including targeted levels of whole-food folate, is
formulated specifically to nourish mother and baby.
• Cultured, organic, and safe for pregnancy
herbal blend combines whole foods and
Class 1 herbs with live probiotics to support
a healthy pregnancy.
• A blend of organic broccoli, organic kale, and
other organic cruciferous sprouts supports
healthy estrogen metabolism and breast health.*
• Once-per-meal formula is easy-to-take,
easy-to-digest, and can be taken anytime –
even on an empty stomach!
PRENATAL®
perfect
ONE DAILY
every mans®
’
NEWE
nhancedF
ormulaS
Breast • Heart
Vision Support*
Every Woman II is an organic whole-food
multivitamin formulated specifically for the
needs of women 40+.
• Whole-Food B-Vitamin complex and
whole foods such as organic oregano
support heart and eye health.*
• A blend of organic broccoli, organic kale,
and other organic cruciferous sprouts
supports healthy estrogen metabolism
and breast health.*
• New three-a-day formula is easy-to-take,
easy-to-digest, and can be taken anytime –
even on an empty stomach!
®
WOMAN II
every
40+
40+®
MAN II
every
ONE DAILY
every womans®
’