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NEO NØRD Disposition Samfund og kultur Nørd Neo Nørd Trend teori Gaden Medier Aftager Koncept Produkt
Samfund og Kultur  Globalisering: vidensdeling er blevet nemmere og lettere tilgængelig. Regeringen fokuserer på DK som et videnssamfund.  Teknologisk udvikling: man kommunikerer i højere grad gennem online- samt sociale medier. Det er blevet attraktivt at have bred viden og kulturelforståelse.  Man skal have fingeren på pulsen og integrere sig med sin omverden. Det er vigtigt, at man har noget at byde på i sociale sammenhænge. Det er vigtigt, som menneske, at kunne udvise empati for sine medmennekser - samtidig med, at man er passioneret omkring sine fagområder/interesseområder. Back-to-basis søge dybde.
NØRD SLANGUDTRYK SOCIALT HANDIKAPPET INTELLIGENT KIKSET PÅKLÆDNING 80’er slang, kikset, asocial, stor interesse inden for et område, negativt ladet begreb ind til midt 90’erne.
NEO NØRD SKAL BETRAGTES POSITIVT SOCIALT BEGAVEDE BREDERE INTELLIGENS OG ØNSKE OM AT DELE VIDEN SERIØS PÅKLÆDNING MED OMTANKE PASSION Til nu: Neonørd, har det sociale aspekt med, er mere positivt ladet.
Fra Not til Hot
Trend Teori 1.  Social mechanism Bobble up  Logic of wrong – det gamle nørd begreb er blevet moderniseret til neo- nørd , men kan stadig være svært at læse rigtigt.  Nørd – subkultur  Nu forkert på den rigtige måde.    2. Neomania Postmoderne. Elementer fra 80’erne til midt 90’erne og nyfortolket dem. Eks. De højtaljede bukser, veste, tunge briller, kig til strømperne ect.   3.  Market Moden skifter –  Neo nørd stilen er gået fra at være smal til at være mainstream. Modeserier i magasiner. Brilleindustrien har haft stor succes med at sælge briller med vinduesglas.    4.  Seduction Man spiller på det modsatte køn/seksualitet – og den enkle silhuet. Man prøver at signalere det indre gennem det ydre.  Kvinder -  maskulinitet . Mænd - feminine.   5.  Zeitgeist Differentiere sig fra den overfladiske stil. Stilen følger den økonomiske krise – stilen er mere laidback, enkel, lowkey.    6. Rhizome Stilen har altid været der – brugt i en ny kontekst.   
Gaden – GeekChic ,[object Object]
 Den sigende detalje, sharpness
 Androgynt modebillede: Kvinder i mere mandlige inspireret outfit og omvendt
 Det er blevet in at være nørdet på den trendy måde, at være forkert på den rigtige måde.
 Social tilstedeværende/Social intelligentEksempler Neo nørdens påklædning     Briller, flaskegrøn, sudoku, piben, gummistøvler, walkman, herresko til damer, tydeligt farvede sokker, højtaljede bukser, seler, knappe den øverste knap i skjorten, rullekraver, sennepsgul, mikse striber og tern.
Gaden
Medier Magasiner hylder nørde looket, kendte har taget looket til sig  Tv-serier, Mad Men, Uglybetty Online medier
Aftager
Koncept – neo.tv BONDERØVEN SPISE MED PRICE DOKUMANIA DAGS DATO PREMIERE  SMAGSDOMMERNE OPERATION X P3 POLITIKEN P4 P1 INFORMATION Web-tv kanal Indhold: ,[object Object]

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Neo Nørd

  • 1. NEO NØRD Disposition Samfund og kultur Nørd Neo Nørd Trend teori Gaden Medier Aftager Koncept Produkt
  • 2. Samfund og Kultur Globalisering: vidensdeling er blevet nemmere og lettere tilgængelig. Regeringen fokuserer på DK som et videnssamfund. Teknologisk udvikling: man kommunikerer i højere grad gennem online- samt sociale medier. Det er blevet attraktivt at have bred viden og kulturelforståelse. Man skal have fingeren på pulsen og integrere sig med sin omverden. Det er vigtigt, at man har noget at byde på i sociale sammenhænge. Det er vigtigt, som menneske, at kunne udvise empati for sine medmennekser - samtidig med, at man er passioneret omkring sine fagområder/interesseområder. Back-to-basis søge dybde.
  • 3. NØRD SLANGUDTRYK SOCIALT HANDIKAPPET INTELLIGENT KIKSET PÅKLÆDNING 80’er slang, kikset, asocial, stor interesse inden for et område, negativt ladet begreb ind til midt 90’erne.
  • 4.
  • 5. NEO NØRD SKAL BETRAGTES POSITIVT SOCIALT BEGAVEDE BREDERE INTELLIGENS OG ØNSKE OM AT DELE VIDEN SERIØS PÅKLÆDNING MED OMTANKE PASSION Til nu: Neonørd, har det sociale aspekt med, er mere positivt ladet.
  • 6.
  • 8. Trend Teori 1.  Social mechanism Bobble up Logic of wrong – det gamle nørd begreb er blevet moderniseret til neo- nørd , men kan stadig være svært at læse rigtigt. Nørd – subkultur  Nu forkert på den rigtige måde.   2. Neomania Postmoderne. Elementer fra 80’erne til midt 90’erne og nyfortolket dem. Eks. De højtaljede bukser, veste, tunge briller, kig til strømperne ect.   3.  Market Moden skifter – Neo nørd stilen er gået fra at være smal til at være mainstream. Modeserier i magasiner. Brilleindustrien har haft stor succes med at sælge briller med vinduesglas.   4.  Seduction Man spiller på det modsatte køn/seksualitet – og den enkle silhuet. Man prøver at signalere det indre gennem det ydre. Kvinder - maskulinitet . Mænd - feminine.   5.  Zeitgeist Differentiere sig fra den overfladiske stil. Stilen følger den økonomiske krise – stilen er mere laidback, enkel, lowkey.   6. Rhizome Stilen har altid været der – brugt i en ny kontekst.  
  • 9.
  • 10. Den sigende detalje, sharpness
  • 11. Androgynt modebillede: Kvinder i mere mandlige inspireret outfit og omvendt
  • 12. Det er blevet in at være nørdet på den trendy måde, at være forkert på den rigtige måde.
  • 13. Social tilstedeværende/Social intelligentEksempler Neo nørdens påklædning Briller, flaskegrøn, sudoku, piben, gummistøvler, walkman, herresko til damer, tydeligt farvede sokker, højtaljede bukser, seler, knappe den øverste knap i skjorten, rullekraver, sennepsgul, mikse striber og tern.
  • 14. Gaden
  • 15. Medier Magasiner hylder nørde looket, kendte har taget looket til sig Tv-serier, Mad Men, Uglybetty Online medier
  • 17.
  • 18. Hvad sker der i byen.
  • 19. Indslag på baggrund af tema artikler fra avisen
  • 20.
  • 23. NEO