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NANO IN CHINA
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NANO IN CHINA
1.
PATH FOR BY:-DHIRAJ KUMAR
PRADHAN PALASH MAJUMDAR PRIYABRATA BAUG PARESH KUMAR
2.
TATA NANO REPLACEMENT OF
TWO WHEELERS ENTRY LEVEL ULTRA LOW COST HATCHBACK SOLD 70,000 UNITS IN FIRST TWO YEARS
3.
4.
IN CHINA
5.
Rigid export policy
(Duties and Taxes) Loosing cost competitive advantages Middleman involvement Beyond control
6.
BUREAUCRACY IN MANUFACTURING
AND SALES LACK OF TRUST VARIOUS TERMS AND CONDITIONS
7.
CULTURAL CLASHES BETWEEN
PARENT AND SUBSIDARY INCREASE ADMINISTRATIVE BURDEN HUGE MONEY INVOLVEMENT
8.
INVOLVE HIGH RISK POLITICAL
ISSUES CHALLENGES IN CHANNELS OF DISTRIBUTION BRAND ESTABLISHMENT
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