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MY STYLE ROCKS
FASHION GAME-SHOW
1
MY STYLE ROCKS
BU TARZ BENIM
 engaging content
 profitable
 sexy and fun
2
ENGAGING CONTENT
 studio fashion game-show
there are 13 beautiful girls who are competing in 14
weeks for the prize of $100.000 and the crown ‘’the most
stylish women in Turkey’’
 weekly budget is $1.000 for each girl
 concept of the show:
(i) daily episodes : duration 15.45-7pm
(ii) GALA episodes: duration 9pm-1am
 rivals and jury are commenting the style of the girls on
the stage. Very often their comments could be so harsh
which caused unpleasant discussions and arguing and
that is exactly what viewers like
3
ENGAGING CONTENT
4
winner of social media
PROMO VIDEO
5
PROFITABLE
daily episodes rating/share
December 15/19
#eps 5
3.78/ 13.89
#eps 4
3.77/ 13.44
#eps 2
3.59/ 12.51
#eps 1
3.93/10.58
#eps 3
3.63/ 14.82
GALA episode
December 20th
6
rating 6.34
share 16.27
SEXY AND FUN
7
host: Oyku Serter
member of jury: Ivana
Smiljkovic- Sert
contestants jury
TARGET GROUPS
 target groups:
(i) teenagers;
(ii) women & men 20-30;
(iii) middle age women & men
(iv) less educated women
(v) well educated women
8
very active on
social media
daily episodes
3.45-7pm
weekly GALA
episodes 9pm-1am
COMPETITION
 there is no real competition:
*Benim kuaforum (rating 1.14 and share 6.04. according
to the medyatava.com)
* Star life (not even in the top 100 )
* Tulin Sahin ile moda (not even in the top 100)
9
MY STYLE ROCKS
10
do you like this?

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''My style rocks'' interview in #GlobalAgency

  • 2. MY STYLE ROCKS BU TARZ BENIM  engaging content  profitable  sexy and fun 2
  • 3. ENGAGING CONTENT  studio fashion game-show there are 13 beautiful girls who are competing in 14 weeks for the prize of $100.000 and the crown ‘’the most stylish women in Turkey’’  weekly budget is $1.000 for each girl  concept of the show: (i) daily episodes : duration 15.45-7pm (ii) GALA episodes: duration 9pm-1am  rivals and jury are commenting the style of the girls on the stage. Very often their comments could be so harsh which caused unpleasant discussions and arguing and that is exactly what viewers like 3
  • 6. PROFITABLE daily episodes rating/share December 15/19 #eps 5 3.78/ 13.89 #eps 4 3.77/ 13.44 #eps 2 3.59/ 12.51 #eps 1 3.93/10.58 #eps 3 3.63/ 14.82 GALA episode December 20th 6 rating 6.34 share 16.27
  • 7. SEXY AND FUN 7 host: Oyku Serter member of jury: Ivana Smiljkovic- Sert contestants jury
  • 8. TARGET GROUPS  target groups: (i) teenagers; (ii) women & men 20-30; (iii) middle age women & men (iv) less educated women (v) well educated women 8 very active on social media daily episodes 3.45-7pm weekly GALA episodes 9pm-1am
  • 9. COMPETITION  there is no real competition: *Benim kuaforum (rating 1.14 and share 6.04. according to the medyatava.com) * Star life (not even in the top 100 ) * Tulin Sahin ile moda (not even in the top 100) 9
  • 10. MY STYLE ROCKS 10 do you like this?