The document proposes an advertising campaign for Coco Chanel lipstick. It will target wealthy and middle-class women who want to feel glamorous and confident in their appearance. The ad will use beautiful models and slogans repeated across different platforms to promote the lipstick's quality, glamour, and ability to give women style and grace. It will aim to boost women's self-esteem by appealing to their need for esteem and confidence as described in Maslow's hierarchy of needs.

1. Advert Proposal
By Paulina A

2. I am going to advertise Coco Chanel
The product … lip stick.
I have chosen to advertise Coco
Chanel lip stick because the make up
industry is very big and popular. The
cosmetic industry is a profitable
business for most manufacturers
of cosmetic products. By cosmetic
products, we understand anything
that is intended for personal care
such as skin lotions or sun
lotions, makeup and other such
products meant to emphasize
one's look.
Slogan: Dieu m'a donné le
style, Dieu m'a donné la grâce. Dieu a
mis un sourire sur mon visage! (This
means: God gave me style, God have me
grace. God put a smile upon my face.)

3. Ideologies …
Expensive
Good quality
Glamour
Worth having
For an every day
use

4. Target audience …
Women who love make-up
Women who want to look and feel
glamorous
Women that love Coco Chanel
Women that are confident and
independent and that don’t need a
man to boost up their self-esteem
Mostly wealthy/middle-classed
women
The two lifestyle categories
which the target audience fits into
is the Egoist(People who are mainly
concerned to get the most
pleasure for themselves out of
life) and the Groupies(people who
want to get accepted by those
around them).

5. The Beauty Bunny - She
Social ranking class: believes that just because
The social class category in which there is science in a beauty
the target audience lies is mostly product, it will work. She is
social class A but I do think that is into every new invention in the
can be social class B too. beauty industry and reserves
•A: High ranking managers in her greatest enthusiasm.
industry or the profession like law
or medicine.
•B: Middle managers in companies
or public services like health or
education.
Female stereotype:
The female stereo type for this
advert would be something in- The Alpha Female – She is a
between the Beauty Bunny and the powerful professional whose main
Alpha Female. focus in life is her career. She is
definitely in control, but her
Gender: Females entire life is work.

6. Maslow’s hierarchy of needs …
The need I’ll be targeting
for the audience is:
Esteem(confidence, self
-esteem)

7. Persuasive techniques …
Beautiful people: Using good
looking models as if telling us we
will look like them if we use the
product.
Snob Appeal: This technique
suggests that you can be like the
expensively dressed, perfectly
shaped, beautiful person who
uses this product.
Repetition: Slogans, images
and brand names can be repeated
and add creditability to a
campaign.
Anchorage: When an advert
uses a caption to fix the meaning
of an image.

8. Comes in twenty different shades Design …
The cover of the lip stick is black
and gold
The bottom of the lip stick
contains the Coco Chanel logo.
ROUGE COCO SHINE Hydrating
Sheer Lip shine provides lasting
moisturizing shine in a water-light
texture. The formula glides on for
easy application, and a unique
HYDRATENDRE complex hydrates
and softens lips, giving them a
healthier and fuller appearance.
Available in a complete range of
shades, from delicate beiges to
dazzling berries, with a hint of
shimmer to enhance a glossy finish.

9. The end! 