This document outlines an advertising plan for Barry M Makeup Products focusing on their new crackle nail polish. The primary target audience is women and teenagers, from social classes C1 and B. The ad will also target men who may want to buy the nail polish as a gift. It will aim to boost consumers' self-esteem and confidence by suggesting the product will make them look better. Beautiful models will be used to showcase the colorful nail polish in order to increase sales.

1. ADVERT PLAN!
What is my advert going to be about?
my advert it going to advertise Barry M Makeup
Products.
I'm going to focus on the new crackle
Barry m nail polish.

2. Ideologies.
The primary target audience for my
advert would be women; and also
1. Colourful teenagers.
In lifestyle categories my target would
2. High street be for groupies,trendies. In social class
categories I think it would be targeted
at c1 and b.
3. Affordable The secondary target audience for my
product, could be men too;
considering that they might want to
Looking at Maslow's hierarchy of needs the needs I will
buy it as a gift for there daughter or
be targeting would be esteem; self-esteem , confidence
wife.
and respect of others more than any others.

3. • Sex sells; if people think my product will make them better looking/prettier. Then this will persuade them to
buy it.
•Beautiful people; if I use a beautiful model to hold and show off my product it will sell more than if I used a
unattractive person.
The colours in my ad which are going to be dominant are feminine colours like Pink for
example. Also very bright colours because that is what Barry m is about..being different.