The document outlines a 3-level system for classifying employees based on their performance. Level 1 involves managing 3-5 low competition keywords and monthly reporting. Level 2 adds 2-3 higher-level keywords if Level 1 targets are met. Level 3 involves more difficult keywords if Level 2 targets are reached. Employees are evaluated every 2 months to determine if they move up levels, with higher pay at each level.