Музыкальный Портал, информация о музыке и музыкантахMUSICPORTAL
Музыкальный Портал - первый и единственный рекомендательный музыкальный сервис в России. Музыкальный Портал сотрудничает с крупными мировыми музыкальными лейблами, собирая и предоставляя самую полную структурированную информацию о релизах. С понятными связями, качественным контентом, проверенной и редкой информацией.
О социальных сетях, способах заработка в них. О способах продвижения бизнеса. О профессии специалиста по маркетингу в социальных сетях и многом другом.
Наш сайт: http://smm2.ru
Facebook: https://www.facebook.com/smm2.ru
Вконтакте: http://vk.com/smm2ru
Твиттер: https://twitter.com/abortsov
Вимео: https://vimeo.com/smm2
You tube: http://www.youtube.com/user/aabortsov
Slideshare: http://www.slideshare.net/ssuser69fde8
Linkedin: http://www.linkedin.com/company/smm2-ru
Pinterest: http://www.pinterest.com/abortsov/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Музыкальный Портал, информация о музыке и музыкантахMUSICPORTAL
Музыкальный Портал - первый и единственный рекомендательный музыкальный сервис в России. Музыкальный Портал сотрудничает с крупными мировыми музыкальными лейблами, собирая и предоставляя самую полную структурированную информацию о релизах. С понятными связями, качественным контентом, проверенной и редкой информацией.
О социальных сетях, способах заработка в них. О способах продвижения бизнеса. О профессии специалиста по маркетингу в социальных сетях и многом другом.
Наш сайт: http://smm2.ru
Facebook: https://www.facebook.com/smm2.ru
Вконтакте: http://vk.com/smm2ru
Твиттер: https://twitter.com/abortsov
Вимео: https://vimeo.com/smm2
You tube: http://www.youtube.com/user/aabortsov
Slideshare: http://www.slideshare.net/ssuser69fde8
Linkedin: http://www.linkedin.com/company/smm2-ru
Pinterest: http://www.pinterest.com/abortsov/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. Обо мне
2008-2009 - маркетинг ассистент Guildford
International Music Festival
2008-2009 - маркетинг ассистент The Orchard в
сфере релизов джазового каталога
2009 – организатор онлайн-PR подразделения
для компании I-nfluence
2008 - по сей день – консультант джаз клуба
PizzaExpress Jazz Club Soho в сфере маркетинга
2009 - по сей день – учредитель и директор
компании «А.М. Промоушнс»
Friday, 26 November 2010
3. Music & the Internet
Mузыка и Интернет
Friday, 26 November 2010
6. Копия фонограммы (звукозаписи) - механическая
или цифровая
Живое выступление
Коммуникация/Трансляция (ТВ, Радио, Интернет)
Как музыка достигает слушателя
Friday, 26 November 2010
8. СD - это вчерашний день?
Friday, 26 November 2010
9. Цифровая музыка vs CD’s
0%
25%
50%
75%
100%
2004 2005 2006 2007 2008
20%15%11%5%2%
Worldwide Physical and Digital Sales market
Digital Physical
(source: ERA 2009, 2010)
0%
25%
50%
75%
100%
USA UK Europe Japan
80%81%65%60%
20%19%
35%
40%
2009, teritorry breakdown
Digital Physical
(source: Nielsen, PwC, MusicWeek, ERAJ; 2010)
Friday, 26 November 2010
14. Цифровая (digital) музыка
Начало: 1970е - 1990е
Появление Интернета; возможности быстрой отправки файлов
MP3
Mузыкальное пиратство; доступность музыки в Интернете
1999 - Napster (Year Zero)
DRM - Digital Rights Management
2003 - iTunes
Дифференциация
Friday, 26 November 2010
16. Где легально использовать музыку в
интернете?
iTunes, Amazon, (Ru - Mp3.ru, Fidel.ru) - online
порталы
Napster, eMusic - т.н. “Абонентская” или
“Подписная” модель
Spotify, Grooveshark, We7, last.fm, Youtube -
“Streaming” (потоковый аудио/видео контент)
Friday, 26 November 2010
17. Сколько можно заработать в online?
http://www.informationisbeautiful.net/2010/how-much-
do-music-artists-earn-online/
Friday, 26 November 2010
19. Как надо продавать!
Radiohead “In Raibows”
Prince “Planet Earth” - Британские продажи
Josh Freese http://joshfreese.com/buynow/
Friday, 26 November 2010
21. Цели и задачи
Продвижение информации по ключевым каналам
Создание “эффекта присутствия”
Формирование и исследование целевого рынка
Cоздание базы данных пользователей
Friday, 26 November 2010
23. Coциальные сети
Социальная сеть (англ. social network) — социальная
структура, состоящая из группы узлов, которыми
являются социальные объекты (люди или
организации), а так же связей между ними
(социальных взаимоотношений).
Wikipedia.org
Карта социальных сетей: http://watcher.com.ua/2010/08/13/karta-sotsialnyh-merezh-2010/
Friday, 26 November 2010
24. Coциальные сети 2
Coциальные сети играют ключевую роль в
определении путей для разрешения проблем, работы
организаций, a так же достижения личных целей.
Cоциальные сети способствуют максимальному
сближению между пользователями (артист-фан) и
являются ключевым элементом современной
музыкальной бизнес модели.
Friday, 26 November 2010
25. Бизнес модель
(CwF) + (RtB) = $$$
СwF = Connect With Fans
RtB = Reason To Buy
http://www.youtube.com/watch?v=Njuo1puB1lg&feature=player_embedded
Friday, 26 November 2010
26. 4 шага к успеху в соц. сетях
1.Найдите людей, заинтересованных в Вашем
продукте
2.Создавайте и предосталяйте им качественный
контент
3.Завладейте информацией о них (возраст, контакты
и.т.д.)
4.Оставайтесь с ними на связи
http://www.youtube.com/watch?v=gza8dvN8Hkc&feature=related
Friday, 26 November 2010
27. Правило
Вы НЕ зарабатываете с помощью социальных сетей.
Вы зарабатываете, работая с людьми, которые
ЗНАЮТ, что могут Вам доверять.
Задача социальных сетей - привнести элемент
доверия, развивая Ваши отношения с
потенциальными покупателями.
Friday, 26 November 2010
28. Другими словами...
Вы достигаете успеха не из-за происходящего В
социальных сетях, а из-за происходящего ВНЕ
социальных сетей, но благодаря им.
Friday, 26 November 2010
29. Ключевые поведения в социальных
сетях
Сonnecting
Collaborating
Creating
Sharing
Consuming
Friday, 26 November 2010
33. Myspace 2
Arctic Monkeys
Lilly Allen (http://pitchfork.com/features/interviews/
6476-lily-allen/)
Выкладывали демо-записи на Myspace
Friday, 26 November 2010
34. Myspace 3
'MySpace an update wasteland for the biggest music artists'
'Many of the biggest music artists are updating their Facebook pages far more often than their MySpace
profiles, according to research carried out by Music Ally’s digital marketing arm Sandbox.
Using Famecount’s chart of the 20 most popular social media musicians as our base, we counted their updates
on Facebook, MySpace and Twitter for the first 28 days of June. On average, the artists updated their
Facebook pages 25.5 times in that period, but published new posts on their MySpace blogs just 3.4 times.
Katy Perry and John Mayer’s MySpace blogs have been gathering tumbleweed since mid-November last year,
Britney Spears’ has a solitary post from the whole of 2010, and artists including Coldplay, Ashley Tisdale, 50
Cent and Justin Timberlake hadn’t updated their MySpace blogs during the 28 days covered by the
research.'
source:http://musically.com/blog/2010/07/02/myspace-an-update-wasteland-for-the-biggest-music-artists/
Friday, 26 November 2010
36. Myspace Re-branding
Тогда: A Place For Friends
Сейчас: Social Entertainment Website
http://mashable.com/2010/10/29/on-myspaces-new-strategy/
http://www.rian.ru/technology/20101028/290205139.html
Будет ли iTunes Ping последним гвоздем забтым в гроб Myspace?
Friday, 26 November 2010
37. Twitter
175,000,000 зарегистрированых пользователей
300,000 новых пользователей ежедневно
180,000,000 уникальных пользователей ежемесячно
75% пользователей не испльзуют сайт Twitter.com, но приложения,
созданные третьими лицами или компаниями (напр. Tweetdeck)
Доп. информация - http://www.viralblog.com/research/twitter-facts-figures/
source: Twitter.com/about; Twitter co-founder Biz Stone via http://
social.venturebeat.com/2010/04/14/twitter-registered-users/
Friday, 26 November 2010
38. Twitter 2
Amanda “Fucking” Palmer
$11,000 за 2 часа на Твиттере
$19,000 за 1 месяц на Твиттере
$0 за 30,000 проданных дисков (Warner Music) за тот же месяц
http://mikeking.berkleemusicblogs.com/2009/06/23/how-an-indie-musician-can-
make-19000-in-10-hours-using-twitter/
http://www.warrenellis.com/?p=7469
Friday, 26 November 2010
39. Youtube
2,000,000,000 просмотров ежедневно
3 по посещаемости сайт в мире
2009: выручка - $240m, операционные затраты - $711m; -$470m - расходы
2010: по прогонозам экспертов - 139% рост выручки, первый прибыльный
год после слияния с Google - http://mediamemo.allthingsd.com/20100114/is-
youtube-finally-ready-to-turn-a-profit-this-year/
Доп. информация - http://www.viralblog.com/research/youtube-statistics/
Friday, 26 November 2010
40. Youtube 2
OK Go - Here It Goes Again
Петр Налич - Гитар
Youtube Symphony Orchestra - http://www.youtube.com/user/symphony
Youtube Life in a Day - http://www.youtube.com/user/lifeinaday
Полезные советы по испоьзованию Youtube - http://www.masternewmedia.org/
online_marketing/youtube-promote-content-viral-marketing/youtube-video-
marketing-10-ways-20070503.htm
Friday, 26 November 2010
41. Facebook
“We are building a Web, where the default
is social.”
Mark Zuckerberg
Facebook Founder
“Интернет, который мы создаем, основан
на социальных элементах.”
Марк Цукерберг
Создатель Facebook
Friday, 26 November 2010
42. Facebook 2
Более 500,000,000 зарегистрированых пользователей
540,000,000 уникальных посетитлей
700,000,000,000 просмотров страниц в месяц
2009 доход - около $800mil
3-я онлайн компания в США, оценена в $41bil, после Amazon ($75bil) и Google
($193bil)
Доп. информация - http://www.viralblog.com/research/facebook-facts-figures/
Friday, 26 November 2010
43. Facebook 3
КІЛЬКІСТЬ УКРАЇНСЬКИХ КОРИСТУВАЧІВ НА FACEBOOK (тис.)
http://watcher.com.ua/2010/11/23/ukrayintsiv-na-facebook-vzhe-mayzhe-900-tys/
Friday, 26 November 2010
47. vkontakte
Стоимость - прибл. $1,500,000,000
Доход 2009 - $34,5mil; 2010 - $55mil
Cуточная аудитория - около 20,000,000 уникальных пользователей
Все больше походит на Facebook: из последних изменений - мгновенный
поиск, микроблоггинг и постепенная утрата пиратского контента - http://
techno.bigmir.net/technology/1504544
Friday, 26 November 2010
48. Блоги
В Украине - 780,000 блогов (включая 80,000 - Twitter)
Украниеская блогосфера - http://clubs.ya.ru/yandex-ua/replies.xml?
item_no=976
Самые дорогие блоги - http://watcher.com.ua/2010/11/11/10-naydorozhchyh-
blohiv-u-sviti/
Wordpress (http://watcher.com.ua/2010/08/27/vse-scho-vy-hotily-znaty-pro-
wordpress-infohrafika/)
Friday, 26 November 2010
51. Вирусный маркетинг
Пользователи должны ощущать эмоции (любовь-ненависть, радость-грусть,
бессмыслица-гениальность)
Последствия ( “За кулисами”, блог о создании, экстра материалы и.т.д.)
Коллективное испльзование (простота отправки другим пользователям)
Комментарии
Никогда не ставьте никаких преград (регистрация и.т.д.)
ЮМОР!
Доп. инфо: http://searchenginewatch.com/3640526
Friday, 26 November 2010
52. Вирусный маркетинг -
примеры - музыка
ОК go!
The Lonely Island
Merton - Chatroulette Piano
Бунт менеджера - фильм “Особо опасен”
Friday, 26 November 2010
53. Вирусный маркетинг -
примеры - другое
The Million Dollar Homepage
Old Spice
Russian National Fun
The Best Job In The World
Sheep Art
source: http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns/
Friday, 26 November 2010
54. За кем будущее? Каким вы
его видите? Ваши мнения.
Friday, 26 November 2010
55. То, о чем мы не говорили
Музыкальное пиратство
Файл-шэринг (Filesharing)
Развитие мобильных технологий
Подкасты/Видеокасты
Coздание онлайн магазинов
Поисковая оптимизация (SEO)
Friday, 26 November 2010
57. Книги
Music: The Business, Ann Harrisson
How to Succeed in the Music Business, Alan Dann
The Future of Music Book, Gerd Leonhard & Dave
Kusek
IFPI Digital Music Report 2010; ifpi.com (free report)
New Muisc Strategies, Andrew Dubber (free e-book)
Friday, 26 November 2010