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Task 7
The poster summarizes the key elements of the Dark Knight poster:
- The title "The Dark Knight" stands out in white against a dark background, emphasizing Batman as either a beacon of hope or the dark knight.
- The burning bat symbol in the background reinforces the conflict between Batman and the Joker.
- The dark, smoky background suggests the dark atmosphere and action/thriller elements of the film.
- The cast and credits are included to attract fans and imply it is a big blockbuster film.
- The release date is prominently displayed at the bottom as key information for audiences.
- Batman stands alone in the foreground, facing away from an explosion, implying
Asylum script
A group of friends explore an abandoned asylum known as Purgatory Asylum. They sneak in through a hole in the fence to explore and take pictures. However, once inside they hear gunshots and alarms. Voices announce that a prisoner is escaping. The friends realize the asylum is not actually empty as others had claimed. They encounter a man wearing a gas mask and the inmates seem to have been released, attacking the group.
Institutions
Bauer Media Group is a multinational media company founded in 1875 that publishes 282 magazine titles across 15 countries reaching 38 million readers weekly. They publish magazines spanning various interests from fashion to cooking. Similarly, Future PLC is an international media group founded in 1985 that publishes over 150 magazines and creates over 200 digital products monthly reaching over 45 million online visitors. Future PLC focuses on niche topics across technology, entertainment, sports and more. Both companies own many magazine brands and have successful international operations, however Future PLC may be a better fit as its brands reflect genres similar to a potential new music and culture magazine.
Magazine analysis
The magazine uses simple design elements like bold colors, large images and informal text to appeal to its target audience of college students. Notable design choices include an eye-catching red masthead, a comical main image of books representing student work, and punny article titles and quotes to grab attention. The overall presentation aims to seem familiar and relatable to readers through a casual, easy to navigate style.
Task 2 media
1. The document discusses the marketing strategy for the horror film The Blair Witch Project.
2. It aimed to target horror fans by creating an elaborate fictional story around the film and marketing it as real found footage to generate intrigue and mystery.
3. The campaign involved creating a realistic website with background information, well-placed cryptic trailers, film festival buzz, and relying on word-of-mouth - which proved to be the most effective strategy before the rise of social media.
Music magazine research
The document analyzes the contents pages of several music magazines, including Billboard, Q, Rolling Stone, Vibe, and NME. Some key points made:
1. Contents pages use images, headings, and brief descriptions to entice readers to specific articles.
2. Layouts are clear with sections, page numbers, and lists of articles for easy navigation.
3. Designs mirror the magazines' brands with consistent colors, logos, and styles to feel recognizable to readers.
4. Images are prominently featured to draw readers in using popular artists or celebrities from featured stories.
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Task 7
The poster summarizes the key elements of the Dark Knight poster:
- The title "The Dark Knight" stands out in white against a dark background, emphasizing Batman as either a beacon of hope or the dark knight.
- The burning bat symbol in the background reinforces the conflict between Batman and the Joker.
- The dark, smoky background suggests the dark atmosphere and action/thriller elements of the film.
- The cast and credits are included to attract fans and imply it is a big blockbuster film.
- The release date is prominently displayed at the bottom as key information for audiences.
- Batman stands alone in the foreground, facing away from an explosion, implying
Asylum script
A group of friends explore an abandoned asylum known as Purgatory Asylum. They sneak in through a hole in the fence to explore and take pictures. However, once inside they hear gunshots and alarms. Voices announce that a prisoner is escaping. The friends realize the asylum is not actually empty as others had claimed. They encounter a man wearing a gas mask and the inmates seem to have been released, attacking the group.
Institutions
Bauer Media Group is a multinational media company founded in 1875 that publishes 282 magazine titles across 15 countries reaching 38 million readers weekly. They publish magazines spanning various interests from fashion to cooking. Similarly, Future PLC is an international media group founded in 1985 that publishes over 150 magazines and creates over 200 digital products monthly reaching over 45 million online visitors. Future PLC focuses on niche topics across technology, entertainment, sports and more. Both companies own many magazine brands and have successful international operations, however Future PLC may be a better fit as its brands reflect genres similar to a potential new music and culture magazine.
Magazine analysis
The magazine uses simple design elements like bold colors, large images and informal text to appeal to its target audience of college students. Notable design choices include an eye-catching red masthead, a comical main image of books representing student work, and punny article titles and quotes to grab attention. The overall presentation aims to seem familiar and relatable to readers through a casual, easy to navigate style.
Task 2 media
1. The document discusses the marketing strategy for the horror film The Blair Witch Project.
2. It aimed to target horror fans by creating an elaborate fictional story around the film and marketing it as real found footage to generate intrigue and mystery.
3. The campaign involved creating a realistic website with background information, well-placed cryptic trailers, film festival buzz, and relying on word-of-mouth - which proved to be the most effective strategy before the rise of social media.
Music magazine research
The document analyzes the contents pages of several music magazines, including Billboard, Q, Rolling Stone, Vibe, and NME. Some key points made:
1. Contents pages use images, headings, and brief descriptions to entice readers to specific articles.
2. Layouts are clear with sections, page numbers, and lists of articles for easy navigation.
3. Designs mirror the magazines' brands with consistent colors, logos, and styles to feel recognizable to readers.
4. Images are prominently featured to draw readers in using popular artists or celebrities from featured stories.
Reflection on research
The document discusses research conducted for a music magazine project. It covers researching existing magazines' conventions, target demographics, and audiences' wants. Questionnaires found the types of music and content the target audience wanted. Past successful student projects showed effective elements. In-depth analysis of magazines identified all needed components and reasons for their success. Mood boards combined research insights and audience wants into a magazine concept. The research emphasized pleasing the audience with a unique idea using proven conventions.
Props list
This document lists prop ideas for a photo shoot of an artist that help identify them and convey their personality and style. It suggests including a pack of cards to reference a signature accessory, musical instruments to identify what they play, CDs and posters and food to show aspects of their personality, a coat or jacket for them to wear that suits their style, and a camera and bags that could be incorporated into images to acknowledge it is from a photo shoot.
Audience Research
This document provides information about audience demographics and psychographic profiling for market research. It segments the population into categories such as mainstreamers, succeeders, and aspirers based on attitudes, personality traits, values, and interests. Examples of psychographic segments include trendies, egoists, puritans, innovators, rebels, and more. The document also discusses fans producing their own magazines, called fanzines, to provide unbiased information. It introduces Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people, such as watching X Factor for entertainment.
Audience research
The document summarizes audience research and demographics for media segmentation. It breaks audiences into socioeconomic classes from high-ranking professionals to unemployed individuals. It also describes psychographic profiling based on personality, lifestyle, values, and interests. The document then outlines several audience segments including mainstreamers, succeeders, and aspirers. It provides examples of fanzines as anti-establishment magazines created using affordable software. Finally, it discusses uses and gratifications theory, focusing on why audiences engage with media to satisfy psychological needs like entertainment, education, social interaction, and escape.
Evaluation Question 1
Daniel created a horror film trailer and supporting marketing materials that used conventions from real horror media but also challenged conventions and included unique elements:
1) The trailer used point-of-view shots, night filming, and ominous shots inspired by films like Halloween, but did not include graphic violence or nudity.
2) Scenes implied danger through atmosphere rather than showing it, such as a victim found dressed in the bath.
3) The final scene built suspense through stalking imagery rather than blood or gore as seen in other trailers.
4) Supporting materials like magazine covers and posters featured sinister images that identified the genre while leaving aspects open to interpretation. Overall, Daniel both drew from
Magazine production drafts
The document outlines the typical layout and elements of a magazine cover, including the masthead, slogan, issue date, price, cover lines and pull quotes from articles to entice readers, a main background image to persuade audiences, and additional images and links to social media pages to make the cover more appealing.
Task 7- Analysis of Film Posters
The document analyzes and summarizes several movie posters:
- The Dark Knight poster emphasizes key information like the title, cast, and release date to stand out against the dark background. Warner Bros. had the rights to make DC comics films.
- The Texas Chainsaw Massacre poster aims to look old/tattered to seem real. It features the villain without revealing his identity to build intrigue.
- A Nightmare on Elm Street remakes use familiar iconography to appeal to original fans. The poster focuses on the villain but lacks context unlike the original poster.
- Grave Encounters posters use reviews/views to convince audiences after positive reception. It mimics the found footage
Media horror research
Wes Craven's A Nightmare on Elm Street was a success due to its creative dream-based murders and frightening villain Freddy Krueger. The reboot updated the franchise while keeping elements that made it scary. Friday the 13th benefited from cashing in on Halloween's success, introducing iconic killer Jason Voorhees. Halloween was terrifying because the murders could happen anywhere, and Michael Myers' masked face was unknown evil. Psycho's shocking twist ending set the standard, while Texas Chainsaw Massacre used its "based on true events" premise to attract audiences.
Sample recce
The document outlines the steps taken during a location recce for a film production. It involves examining the location to determine suitability, identifying any health and safety issues, checking lighting and sound conditions, arranging logistics like parking and confirming details with cast and crew. Permission is obtained and necessary precautions are taken into account to ensure the location filming can be done safely and effectively.
Call sheet
The call sheet outlines a film shoot taking place at Lucy's house from 6-9pm. It will involve filming scenes in various indoor and outdoor locations using a video camera, with Allison, Eleanor, James and Lucy acting and Lucy's kitchen knife and a tomato being used as props. Costumes will include Halloween costumes and a "Stalker Hoodie." Minimal transportation will be used to save on fuel. Scenes will be filmed non-chronologically to make efficient use of time at each location.
Thirst script
The document summarizes a horror film involving attacks in the woods and city. A group of students goes to film in the woods and mysteriously dies from brutal wounds. Police investigate and cannot determine if it was an animal or murder. Later, people start going missing at a party and are attacked across the city by a hooded figure with blood dripping from its mouth. Rapid shots show people running and being surprised and attacked as the vampire seems to enjoy killing and drinking blood.
Stalker script
Anna begins receiving threatening messages and feels she is being stalked. During a night out with friends, she feels someone touch her hair but sees no one when she turns around. Later at home, she finds a disturbing message written on her bathroom mirror and grows increasingly paranoid that someone is following her. In the climactic scene, Anna thinks she sees a figure outside her kitchen window at night, but when she turns away it is revealed the stalker has pressed his hand against the glass, breathing heavily while watching her inside the house.
Purple man script
Devlin Fay, nicknamed the "Purple Man", is an inmate deemed insane who convinced his classmates to brutally end their own lives. People refuse to go near him due to his alleged ability to get inside people's heads. A female psychologist named Rosaline is assigned to oversee his therapy. During their session, Devlin smiles and says he is ready to begin. The prisoner later escapes and is seen in a rapid montage as past victims scream and kill themselves. He claims he doesn't kill anyone, but talks to them until they kill themselves. In the final scenes, Devlin says an asylum is like home for an insane patient. He then greets a girl named Emma with a sinister smile.
Uses and gratifications theory
The theory proposes that audiences play an active role in choosing and using media to fulfill certain needs. It divides audience motivations into four categories: diversion or relaxation; forming personal relationships; exploring personal identity; and gaining information through surveillance of current events. The theory links these categories to Maslow's hierarchy of needs and suggests readers may pick up a magazine for diversion, companionship, or to learn about their surroundings.
Dps evidence
The document describes the process of designing a double page spread template for an artist. This involves copying an existing template into InDesign, transforming headings to look professional for the artist, inserting a colored background from a word publication. Details like social media links and websites are added, along with a pull quote from the artist. Images taken during photo shoots are cropped and inserted, along with other pictures. Text is added and images are adjusted to set the tone, resulting in a final product template design.
Contents page evidence
The document describes the process of designing a magazine contents page template using an existing preferred template as a starting point. Details were added such as headings, social media links, charts and an image promoting an upcoming festival. Color and page numbers were also added to draw attention to the subscription section. An existing image was inserted and final touches were made, completing the contents page design.
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Reflection on research
The document discusses research conducted for a music magazine project. It covers researching existing magazines' conventions, target demographics, and audiences' wants. Questionnaires found the types of music and content the target audience wanted. Past successful student projects showed effective elements. In-depth analysis of magazines identified all needed components and reasons for their success. Mood boards combined research insights and audience wants into a magazine concept. The research emphasized pleasing the audience with a unique idea using proven conventions.
Props list
This document lists prop ideas for a photo shoot of an artist that help identify them and convey their personality and style. It suggests including a pack of cards to reference a signature accessory, musical instruments to identify what they play, CDs and posters and food to show aspects of their personality, a coat or jacket for them to wear that suits their style, and a camera and bags that could be incorporated into images to acknowledge it is from a photo shoot.
Audience Research
This document provides information about audience demographics and psychographic profiling for market research. It segments the population into categories such as mainstreamers, succeeders, and aspirers based on attitudes, personality traits, values, and interests. Examples of psychographic segments include trendies, egoists, puritans, innovators, rebels, and more. The document also discusses fans producing their own magazines, called fanzines, to provide unbiased information. It introduces Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people, such as watching X Factor for entertainment.
Audience research
The document summarizes audience research and demographics for media segmentation. It breaks audiences into socioeconomic classes from high-ranking professionals to unemployed individuals. It also describes psychographic profiling based on personality, lifestyle, values, and interests. The document then outlines several audience segments including mainstreamers, succeeders, and aspirers. It provides examples of fanzines as anti-establishment magazines created using affordable software. Finally, it discusses uses and gratifications theory, focusing on why audiences engage with media to satisfy psychological needs like entertainment, education, social interaction, and escape.
Evaluation Question 1
Daniel created a horror film trailer and supporting marketing materials that used conventions from real horror media but also challenged conventions and included unique elements:
1) The trailer used point-of-view shots, night filming, and ominous shots inspired by films like Halloween, but did not include graphic violence or nudity.
2) Scenes implied danger through atmosphere rather than showing it, such as a victim found dressed in the bath.
3) The final scene built suspense through stalking imagery rather than blood or gore as seen in other trailers.
4) Supporting materials like magazine covers and posters featured sinister images that identified the genre while leaving aspects open to interpretation. Overall, Daniel both drew from
Magazine production drafts
The document outlines the typical layout and elements of a magazine cover, including the masthead, slogan, issue date, price, cover lines and pull quotes from articles to entice readers, a main background image to persuade audiences, and additional images and links to social media pages to make the cover more appealing.
Task 7- Analysis of Film Posters
The document analyzes and summarizes several movie posters:
- The Dark Knight poster emphasizes key information like the title, cast, and release date to stand out against the dark background. Warner Bros. had the rights to make DC comics films.
- The Texas Chainsaw Massacre poster aims to look old/tattered to seem real. It features the villain without revealing his identity to build intrigue.
- A Nightmare on Elm Street remakes use familiar iconography to appeal to original fans. The poster focuses on the villain but lacks context unlike the original poster.
- Grave Encounters posters use reviews/views to convince audiences after positive reception. It mimics the found footage
Media horror research
Wes Craven's A Nightmare on Elm Street was a success due to its creative dream-based murders and frightening villain Freddy Krueger. The reboot updated the franchise while keeping elements that made it scary. Friday the 13th benefited from cashing in on Halloween's success, introducing iconic killer Jason Voorhees. Halloween was terrifying because the murders could happen anywhere, and Michael Myers' masked face was unknown evil. Psycho's shocking twist ending set the standard, while Texas Chainsaw Massacre used its "based on true events" premise to attract audiences.
Sample recce
The document outlines the steps taken during a location recce for a film production. It involves examining the location to determine suitability, identifying any health and safety issues, checking lighting and sound conditions, arranging logistics like parking and confirming details with cast and crew. Permission is obtained and necessary precautions are taken into account to ensure the location filming can be done safely and effectively.
Call sheet
The call sheet outlines a film shoot taking place at Lucy's house from 6-9pm. It will involve filming scenes in various indoor and outdoor locations using a video camera, with Allison, Eleanor, James and Lucy acting and Lucy's kitchen knife and a tomato being used as props. Costumes will include Halloween costumes and a "Stalker Hoodie." Minimal transportation will be used to save on fuel. Scenes will be filmed non-chronologically to make efficient use of time at each location.
Thirst script
The document summarizes a horror film involving attacks in the woods and city. A group of students goes to film in the woods and mysteriously dies from brutal wounds. Police investigate and cannot determine if it was an animal or murder. Later, people start going missing at a party and are attacked across the city by a hooded figure with blood dripping from its mouth. Rapid shots show people running and being surprised and attacked as the vampire seems to enjoy killing and drinking blood.
Stalker script
Anna begins receiving threatening messages and feels she is being stalked. During a night out with friends, she feels someone touch her hair but sees no one when she turns around. Later at home, she finds a disturbing message written on her bathroom mirror and grows increasingly paranoid that someone is following her. In the climactic scene, Anna thinks she sees a figure outside her kitchen window at night, but when she turns away it is revealed the stalker has pressed his hand against the glass, breathing heavily while watching her inside the house.
Purple man script
Devlin Fay, nicknamed the "Purple Man", is an inmate deemed insane who convinced his classmates to brutally end their own lives. People refuse to go near him due to his alleged ability to get inside people's heads. A female psychologist named Rosaline is assigned to oversee his therapy. During their session, Devlin smiles and says he is ready to begin. The prisoner later escapes and is seen in a rapid montage as past victims scream and kill themselves. He claims he doesn't kill anyone, but talks to them until they kill themselves. In the final scenes, Devlin says an asylum is like home for an insane patient. He then greets a girl named Emma with a sinister smile.
Uses and gratifications theory
The theory proposes that audiences play an active role in choosing and using media to fulfill certain needs. It divides audience motivations into four categories: diversion or relaxation; forming personal relationships; exploring personal identity; and gaining information through surveillance of current events. The theory links these categories to Maslow's hierarchy of needs and suggests readers may pick up a magazine for diversion, companionship, or to learn about their surroundings.
Dps evidence
The document describes the process of designing a double page spread template for an artist. This involves copying an existing template into InDesign, transforming headings to look professional for the artist, inserting a colored background from a word publication. Details like social media links and websites are added, along with a pull quote from the artist. Images taken during photo shoots are cropped and inserted, along with other pictures. Text is added and images are adjusted to set the tone, resulting in a final product template design.
Contents page evidence
The document describes the process of designing a magazine contents page template using an existing preferred template as a starting point. Details were added such as headings, social media links, charts and an image promoting an upcoming festival. Color and page numbers were also added to draw attention to the subscription section. An existing image was inserted and final touches were made, completing the contents page design.