This document outlines a marketing plan for Muscletech in Russia. It discusses brand overviews for Muscletech and the Russian market, emerging trends in Russia, target markets, and a proposed big idea featuring Russian athletes to promote Muscletech products. Execution strategies are proposed, including online and out of home creative mockups. Metrics and future opportunities are also reviewed.

1. Global Communications:
Muscletech in Russia

2. Agenda

3. Brand Overview

4. Brand Overview

5. Brand Overview
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6. Overview - Russia
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7. Emerging Trends in Russia
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8. Overview - Russia

9. Overview - Russia

10. Overview - Russia

11. Objective

12. Target Market

13. Day in the Life

14. Big Idea

15. Big Idea
Yuri Leonov
Bodybuilder
Natalya Antyukh
Olympic Athlete
Olga Filchenkova
Instagram Fitness Model
Alexey Lesukov
Bodybuilder

16. Big Idea
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17. Big Idea - Rationale

18. Challenges
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19. Media Selection
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20. Media Rationale (Online)
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21. Media Rationale (OOH)
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22. Control Mechanisms

23. Creative Mock-ups (Online)

24. Creative Mock-ups (OOH)

25. Creative Mock-ups
(OOH)

26. Creative Mock-ups (OOH)

27. Creative Mock-ups (OOH)

28. Executional Strategies

29. Measurables

30. Future Considerations
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31. Resources