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SWOT ANALYSİS
STRENGTHS
High quality products
 Strong brand image
 Extensive product lines
 Strong and mass distribution network
 Wide range of associated bands
 Skilled management employees
 Modern manufacturing facilities
 Potantial target market

WEAKNESSES
High price
 More emphasize on quality rather than design
 Lack of promotional activities
 High cost structure
 High administrative cost

OPPORTUNİTİES
Wide assortment of products offered
 Better customer service
 Rise in export
 More emphasize on product quality and design
 Strong retail store network
 Neat and clean retail outlets
 Trained salesman

THREATS
High price due to high production cost
 Consumer perception regarding high price


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Murat KORKMAZ 125696 Civil Engineering

  • 2. STRENGTHS High quality products  Strong brand image  Extensive product lines  Strong and mass distribution network  Wide range of associated bands  Skilled management employees  Modern manufacturing facilities  Potantial target market 
  • 3. WEAKNESSES High price  More emphasize on quality rather than design  Lack of promotional activities  High cost structure  High administrative cost 
  • 4. OPPORTUNİTİES Wide assortment of products offered  Better customer service  Rise in export  More emphasize on product quality and design  Strong retail store network  Neat and clean retail outlets  Trained salesman 
  • 5. THREATS High price due to high production cost  Consumer perception regarding high price 