Kleenex Mums has created Mum’s the Word: a survival guide for the modern mum to help you out and make life a little lovelier.
It’s a little bit of something for you, something for the kids, and a whole lot about making your life easier,
Tracey became the sole breadwinner for her family after her husband Graham lost his job. She had to take on more hours in her part-time job, including working weekends and late nights, to replace Graham's lost income. Graham then went to university while caring for their two children. Tracey was promoted and found satisfaction in providing for her family on her own income.
This document discusses Scarlett Johansson's career as an actress and her expanding reach into fashion and music. It outlines her early roles and nominations that established her success in Hollywood. Designers Dolce and Gabbana chose Johansson as the face of their new cosmetics line because she has a subtle approach to fame and seems relatable despite her success. The collection aims to represent modern beauty through Scarlett's charm and appeal to women. While she promotes the brand, Johansson maintains her authenticity and is not simply a muse for the designers.
Method Makers - Frances Hawley, Mowgli Entrepreneur shares her thoughtsMowgli Foundation
These three women have found methods to balance their demanding careers and busy home lives. Vanita Parti runs a successful eyebrow bar business while raising three children, compartmentalizing her work and family time. Chloe Axford is a broadcast journalist who sets just one big goal for herself on weekends to feel less stressed as a working mother. Frances Hawley runs a nutritional consultancy and found a business mentor through a nonprofit which has provided objective support as she launched her company while expecting her first child.
The document introduces Mom & Me, a brand focused on fashion and wellness products for mothers and children. It discusses their mission to bring joy and wellbeing to mothers and children. It then highlights several product categories like western and ethnic fashion for mothers, kids' fashion, furniture, strollers, car seats, toys, and their new maternity line called Kriti.
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Zone
Presented at the Mumsnet Mumstock 2014 Conference in London, 23rd April 2014.
In this engaging presentation Sarah Tuke from Coca-Cola UK, Gina Schauffer from digital agency Zone, and Tara Cain, the UK's leading mum blogger discuss the challenges and benefits to brands from working with mum bloggers, and present the results of a newly-commissioned piece of research around this.
Findings from the recent Mumstock 2015 conference. How to drive an emotional connection with mum to deliver sales - and why big brands keep getting it wrong. Vista PR adds some executional ideas to bring these new strategies to life.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
How and why you should market to the female consumer. Advertising has changed forever. Sheconomy presents three contributing factors to this paradigm shift as well as how they converge to create perpetual marketing: 1) the economy, 2) the female consumer and 3) social media
Tracey became the sole breadwinner for her family after her husband Graham lost his job. She had to take on more hours in her part-time job, including working weekends and late nights, to replace Graham's lost income. Graham then went to university while caring for their two children. Tracey was promoted and found satisfaction in providing for her family on her own income.
This document discusses Scarlett Johansson's career as an actress and her expanding reach into fashion and music. It outlines her early roles and nominations that established her success in Hollywood. Designers Dolce and Gabbana chose Johansson as the face of their new cosmetics line because she has a subtle approach to fame and seems relatable despite her success. The collection aims to represent modern beauty through Scarlett's charm and appeal to women. While she promotes the brand, Johansson maintains her authenticity and is not simply a muse for the designers.
Method Makers - Frances Hawley, Mowgli Entrepreneur shares her thoughtsMowgli Foundation
These three women have found methods to balance their demanding careers and busy home lives. Vanita Parti runs a successful eyebrow bar business while raising three children, compartmentalizing her work and family time. Chloe Axford is a broadcast journalist who sets just one big goal for herself on weekends to feel less stressed as a working mother. Frances Hawley runs a nutritional consultancy and found a business mentor through a nonprofit which has provided objective support as she launched her company while expecting her first child.
The document introduces Mom & Me, a brand focused on fashion and wellness products for mothers and children. It discusses their mission to bring joy and wellbeing to mothers and children. It then highlights several product categories like western and ethnic fashion for mothers, kids' fashion, furniture, strollers, car seats, toys, and their new maternity line called Kriti.
Making the most of mum bloggers (Mumsnet Mumstock Conference 2014) - Coca-Col...Zone
Presented at the Mumsnet Mumstock 2014 Conference in London, 23rd April 2014.
In this engaging presentation Sarah Tuke from Coca-Cola UK, Gina Schauffer from digital agency Zone, and Tara Cain, the UK's leading mum blogger discuss the challenges and benefits to brands from working with mum bloggers, and present the results of a newly-commissioned piece of research around this.
Findings from the recent Mumstock 2015 conference. How to drive an emotional connection with mum to deliver sales - and why big brands keep getting it wrong. Vista PR adds some executional ideas to bring these new strategies to life.
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
How and why you should market to the female consumer. Advertising has changed forever. Sheconomy presents three contributing factors to this paradigm shift as well as how they converge to create perpetual marketing: 1) the economy, 2) the female consumer and 3) social media
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. 1. Hello
2. Contents
3. Mum’s the word: Your survival guide
4. How life has changed since becoming a mum
5. A Tetris life
6. Motherhood: The juggling act
7. Weekly planner
8. 4 healthy snacks
11. 4 quick and healthy dinner ideas
14. Food pyramid
15. Food is an integral part of family life
16. Meal planner
17. 10 creative play ideas
20. Survey results: Magic fairy
21. Family Fun Day ideas
22. No-cook playdough
23. Interview with Melissa
24. Nap time is the new happy hour
25. Flattering your figure
26. Cheap date night
27. Real friends
28. Funny Facebook status updates
29. Blogs for mums
4. Time poor? Love your kids?
A little frazzled? Craving “me” time?
Want the best for your family?
We’ve got a sneaking suspicion you answered ‘yes’ to at
least one of these questions. How? Well, earlier this year
the team at Kleenex Mums gained an insight into the
minds of many Australian mums by surveying over 4000
mothers online. The enthusiasm of many mums to have
their voices heard was amazing, but even more brilliant
was what we were able to learn for all the responses.
We know mums have quite a juggling act on their hands
with running a household, making sure the kids are
happy & healthy, and trying to care for themselves as
well, among the many other things on mum’s minds.
So how are we going to help? We’ve created
Mum’s the Word to help you out and make life a little
lovelier. It’s a little bit of something for you, something
for the kids and a whole lot about making your life a little
bit easier.
3.
5. more
complete eating creating thinking
washing!
change of better using balance! wisely
every- every
priorities thing second
less of the day weight
‘me’
gain
time
time
lifestyle
toys you’re
everywhere! never
alone
having
giving
up work someone
Life changes a whole lot once we’ve given birth, and in exclusively
depend
more ways than one. When we asked in our survey how putting on me
things had shifted, this is how mums answered... being able myself
to just “go” last
out the door
my
body! it’s not
all about
me patience
overwhelming
feelings of
love and pride early
mornings
under-
standing
real love
sleep...
oh how
being on
call 24/7 I miss it!
stress
less
going
out
4.
6. A Tetris life “How do you do it all?”, people ask me.
And my answer is, I don’t do it very well.
Days are jam packed, quality sleep is a
distant memory, to-do lists are constantly
running though my head and multi-tasking
is the new black. Life is a huge game of Tetris.
What’s that? A spare 3.5 minutes? I could probably
slot in baking a batch of muffins in there. Four
minutes? I can have a quick game of playdough
with my daughter. There’s a block of 14.3 minutes
there? I could probably get the vacuum out and
give the house a quick once over.
Tasks are done in a hurry, without much love or
thought. But they’re done. Most of the time. Some
of the time. Mediocre is my new standard. I no
longer strive for perfection. Mediocre suits me just
fine. Most of the time. Some of the time.
And this is life. It’s one big juggling act. Managing
life, and trying to slot in work, being a good parent/
wife/friend/person, and trying to find a perfect
balance of everything seems to be an elusive goal
for many. I know I’m not alone. I hear the cries from
mothers near and far.
Just when you think you have it mastered,
something comes undone, or something else
pops up and you realise you have to figure it all
out again {or restart the whole game of Tetris}
until you’ve got everything worked out again.
5.
7. What stresses you out? Is it a lack of sleep? Keeping on
top of the housework? Your bank balance? Progessing in
you career? Making sure your kids are well behaved?
Being the best mum you can be? Finding time for yourself?
6. Turn Off The TV
Through the Kleenex Mums survey we discovered that all
Make family time quality time.
of these things and more stress mums out. Here are 10 tips
Turn off the TV during dinner, and
to help make life a little easier...
talk to each other. Switch off from
everything else, and switch on to
1. Just Say No!
your family.
Decide on your priorities and stick to them. Don’t be afraid
to say no every now and again, and again (if needed).
7. Get Rid Of The Guilt
Toss the mother guilt in the bin. Not
2. Give Yourself A Time Out
as easy as it sounds? You’re right,
Take a little time out every day for yourself. Just fifteen minutes
but make an effort to take it easy on
a day to yourself, can make a world of difference.
yourself. You’re doing a great job,
and guilt is very unproductive.
3. Call A Friend
Your mummy friends will understand if you haven’t called in
8. Keep It Simple
weeks; they’re also drowning in chaos and clutter. Steal a
Make it easy for yourself. Forget
moment to catch up. It’s socialising without having to do
the three-course dinners, and the
your hair. Bonus!
fancy meals; the kids don’t like them
anyway. Keep things simple and
4. Ask For Help
make life easier for you.
Don’t be afraid to reach out and ask for help, and when it’s
offered don’t knock it back. Accept any offers of assistance;
9. Plan Ahead
a helping hand makes life a whole lot easier.
Take ten minutes on a Sunday night
to plan your week ahead. Get out
5. Create A Routine
the diary and pencil in who is doing
Put together some sort of routine that works for you and
what, and who is going where.
your family, and stick to it. Creating order amongst the
chaos helps clear the clutter that can sometimes occur
in your mind.
6.
9. 4
Finding food that the kids will love
to eat isn’t always easy. Melissa from
Frills in the Hills has gathered up four
scrumptious snacks that the kids will
gobble up in no time.
8.
10. Ingredients
CAKe
2 limes, zest and juice
50 grams desiccated coconut
175 grams butter, softened
175 grams caster sugar
Ingredients: 175 grams self raising flour
4 cups watermelon, diced 3 eggs, beaten
1 cup water
1 cup white sugar ICING
2 cups icing sugar, sifted
Method: 1 lime, zest and juice
1. Place diced watermelon in an
air-tight container and into the Method:
freezer for a minimum of 6-8 hours, 1. Zest 2 limes, set aside zest
until completely frozen. 2. Juice the limes and add the coconut to the
2. Place water into a saucepan and add lime juice and leave to sit for one hour.
sugar. Bring to a boil and when the 3. Preheat oven to 170 degrees c
sugar has dissolved, turn the heat off 4. Grease and paper baking tin (This means inserting
and allow the mixture to cool. baking paper onto greased tin to prevent sticking)
3. Add watermelon and cooled sugar 5. Sift flour into large mixing bowl, add coconut,
syrup into a food processor and butter, zest, eggs and sugar.
process until smooth. You may need 6. Beat with electric or stand mixture until
to do this in stages with just ¼ of each light and fluffy
(watermelon/syrup) at a time. 7. Pour into baking tray and smooth into
4. Return mixture to the airtight container corners/edges and flatten down with a spatula
and put back into the freezer for 8. Bake for 35-40 minute until the centre springs back.
2 hours minimum. Serve and enjoy. 9. Let cool until completely cold.
10. To ice, zest your lime first. I use a citrus zester,
Hint: You may wish to fill iceblock moulds but you can zest however you like! Sift sugar into a
instead of/as well as an air-tight container. bowl, and with a fork, mix in the juice until it resembles
a thick paste, spread over the cake with a knife.
Sprinkle the zest and a little bit of coconut and serve.
9.
11. Ingredients:
1/2 cup plain flour
Ingredients: 1/3 cup cocoa
3 eggs 1 cup white sugar
1 tsp vanilla extract 1/4 tsp baking powder
1 cup raisins 125 grams butter, melted
250g softened butter 1 tsp vanilla essence
1 cup brown sugar 2 large eggs
1 cup white sugar 1 cup chopped walnuts (optional)
2 1/2 cups plain flour
2 tsp baking powder Method:
1/2 tsp bicarbonate soda 1. Preheat oven to 180 degrees c
1 1/2 cups rolled oats Sift flour, cocoa and baking powder
into a medium sized mixing bowl
Method: 2. Melt butter in a saucepan and mix the
1. In a mixing bowl, whisk the vanilla essence into sugar in until fully melted/combined
your eggs, add the raisins. Set aside covered 3. Pour the butter/sugar mix into the dry
for 1 hour. ingredients and mix with wooden
2. Preheat oven to 200 degrees c spoon until all combined. Add
3. In your mixer or large mixing bowl, cream the eggs, walnuts, vanilla and stir until
butter with the brown and white sugar until light totally combined.
and fluffy, add your flour, baking powder and 4. Pour into tin/pan greased and lined
bicarbonate of soda, then mix until well combined. with baking paper, bake for 30-40
4. Lastly add the rolled oats and mix well. minutes until top is crunchy.
5. Roll into balls with the same diameter of a 5. Leave to cool for 20-30 minutes and
50c piece (about 3.5cm) and place on greased then cut into desired squares.
baking trays with about 8cm between each ball. 6. Dust with icing sugar and store in
6. Bake in oven for 15 minutes - I bake 50/50 time airtight container for up to 5 days.
on bottom to top rack - I rotate them as I take
one tray out/put one tray in. Cool on rack for
10 minutes. Eat a little warm or cold.
Makes 60 - freeze in lots of 12 in the freezer if you like! More yummy meal ideas 10.
13. !
Ingredients:
1 packet filo pastry (from the fridge section, not frozen)
1 large bunch of silverbeet/spinach
2 onions (I like to use one red and one brown,
but it’s up to you and what you have!)
1/4 cup grated parmesan cheese
200 grams ricotta cheese
200 grams feta cheese
!
5 eggs
Ingredients:
2 tb breadcrumbs
1 kilo chicken breasts/thighs, de-boned cut
1/4 tsp nutmeg
into 4cm squarish-chunks
1/4 tsp ground pepper
2 tb peppercorns
100 grams butter, melted
2 cloves garlic
2 stalks coriander, chopped
Method:
2 tb fish sauce
1. Cut all leaves off stalks of spinach, reserve soft stalks,
1 cup coconut milk
and chop all in ribbons. Thinly slice onions, saute in
frypan with 2 tb olive oil, add 2 handfuls of spinach at
Method:
a time until wilted, once all cooked and soft, set aside.
1. In a mortar and pestle crush the garlic
2. Preheat oven to 180 degrees c
and peppercorns until they make a
3. In a bowl, crumble feta with a fork until in small pieces,
paste (about 1 minute) Add the
add ricotta, eggs, pepper, nutmeg, breadcrumbs. Stir to
coriander and continue to pound until
combine. Add onion and spinach mix and set aside.
a greenish paste.
4. Open your filo pastry. You’ll need to work at a
2. Add the paste, coconut milk in a airtight
fast-ish pace as it dries out quickly (you could lay it on
container and stir until well combined.
top of a damp tea-towel if you feel you might get a lot of
3. Add chicken to mixture, seal the container
interruptions). Depending how big your baking dishes
and shake vigorously to ensure chicken is
are, try and cut your filo to roughly the same size.
coated. Leave in a refrigerator for
(Cutting in half usually fits most baking dishes)
1-2 hours. To cook: (at which time start
5. With a pastry brush, brush melted butter on the bottom
cooking your rice)
of your pan. Then brush butter on 1 piece of filo pastry
4. Preheat griddle/frypan or BBQ and
at a time, and place in the bottom of your pan. Repeat
cover with oil (peanut oil is best, but use
this with each layer until you get to roughly 1/2 way
canola oil, macadamia oil or rice bran oil
through your filo. Add your spinach/cheese mix and
if you wish)
spread out evenly over the filo.
5. Lay down marinaded chicken and cook
6. Butter and layer each sheet of the remaining filo
for 4 minutes or until golden brown on
and lay on top.
each side.
7. Either pre-cut your filo pieces (it makes it easier to dish
6. Set to rest while you plate up rice. Perhaps
out later) In either square or diamond pattern. Or, with
add some snow peas and then serve.
the tip of your knife, mark out filo pieces and cut into it in
some places to allow the spinach/cheese mix to vent.
8. Bake for 40 minutes, cool, and cut up.
12.
14. Ingredients
Ingredients:
500 grams beef sausage mince
MeATBALLS
(or just skin sausages if you have some!)
500 grams beef mince
1 medium carrot, grated
500 grams pork mince
1 small potato, grated
3 potatoes, peeled, boiled, and mashed
10cm leek, finely diced
1 medium onion, finely diced
1 slice grainy bread, grated
1 cup breadcrumbs, lightly toasted
1/2 tsp curry powder
(or make breadcrumbs from toast!)
1/2 tsp Worcestershire sauce
2 eggs
1 tb tomato sauce
3/4 cup cream
Pepper
salt and pepper
1 egg
SAuCe/GRAVY 2 sheets frozen puff pastry
1tsp beef stock powder egg wash or milk to brush rolls with
200ml water (egg wash is 1 egg yolk + 1 tb milk)
100ml cream
splash of soy sauce Method:
pepper 1. Take puff pastry out of freezer and allow to
2 tb cornflour defrost whilst preparation takes place
Preheat oven to 200 degrees c
Method: 2. Mix all above ingredients except the puff pastry -
1. Mix all meatball ingredients together in bowl. with a fork and make sure well combined
Mix thoroughly at first with a spoon, then 3. Place onto pastry about 3cm from edge in logs of
when liquid is evenly distributed, mix it up with about 3cm circumference allowing some extra at
your hands! the ends that you can chop off to ensure meat
2. Heat about 3 tb butter in a frypan, when hot, goes all the way through.
add walnut-sized meatballs and fry for about 4. Roll edge of pastry onto log and then roll until
2-3 minutes and turn over gently. Transfer to completely covering meat with a 1cm overlap.
baking tray, add butter to frypan as required, Cut excess off, place with overlap underneath
and repeat until all done. on greased tray.
3. Then make your sauce! Combine water, 5. Prick with fork to allow venting and brush with
cream, stock powder, soy sauce and pepper, egg wash or milk.
sprinkle cornflour on top and whisk over medium 6. Bake for 30-35 minutes until completely cooked
heat until smooth and browned on top.
4. Allow to simmer and thicken. Makes 8 medium sausage rolls or 32 mini sausage rolls
5. Pour over your meatballs, or in bowl to dip if
serving as canapés
More fabulous meal ideas 13.
15. !
Nutrition matters to many mums.
Here is a fresh look at the food
pyramid for you to share with the
kids. Hopefully it will make them
want to eat their vegetables!
14.
16. Choosing what to eat, shopping for the ingredients and preparing
the meals - you can spend a significant part of your day ensuring
that your family eats well. While it may take a little while to find your
own routine with menu planning, it is worth persevering as it will save
you hours every week. Nicole, from Planning with Kids offers these
4 top tips to get you started:
1. Start With A Framework: Even if you have planned what
meals to cook for the week, with after school activities,
playing with kids, housework and commuting, actually
finding the time to cook the meal can be a challenge in
itself. So the first and most important tip for menu planning
is to use a framework to plan, that factors in your regularly
weekly activities. You can then allocate a style of meal
that you will be able to cook for that day which takes into
account what you have on.
2. Keep it simple: The first week that you try menu planning,
don’t also make it the week to try five new recipes! Go with
meals that you know well and can easily list the ingredients
that you will need.
3. Make It A Family Affair: When you’re putting the menu
plan together, ask the kids to put forward their favourite
meal for inclusion. This way you will receive far less
complaints about what you’re cooking plus it takes
out the need for you to think of every meal yourself.
4. Research The Specials: Check out what items are on
special at the supermarket and think about what
meals you could use them for. You can also use the
supermarket’s catalogues as prompts for the kids
if they are not sure about what meal to suggest.
15.
18. What switches your Child on?
The #1 place to start thinking about creative play is considering what your child is
most fascinated by? Is there an animal, character or subject he/she talks incessantly
about? Using a child’s interest as a jumping off point for creative play means they are
instantly switched on and engaged to do, try or learn more. Many of the ideas above
can be simply adapted to include your child’s area of interest; in moments a simple
sheet cubby becomes a deep, dark dinosaur cave or a silk scarf a superhero cape,
a row of nappy boxes becomes a train with soft toys as passengers or a collection of
paper bags a family of pony puppets. The possibilities are endless and as individual
Playing with the kids should be fun, and as your own child.
we know from our survey results that it’s So why not factor in some creative play into your child’s day. With simple materials
from around the home and the guidance of your own child (as often their ideas will
one thing that is constantly on your mind. be the best ones!), it really is easy, lots of fun and they are learning important skills
along the way.
Children are inherently creative and imaginative. Supporting
creative play which encourages a child to express their thoughts
and ideas in their own unique way or which allows them to find
solutions to problems or new or better ways of doing things, teaches
children that life is not just about providing the right answer, that
thinking creatively is a much valued skill in the modern world we
inhabit today. In this piece Christie, the mum behind Childhood 101 roll Play Time and snack Time into one
shares 10 simple ways to encourage your child’s creative play…
Kids love to cook so why not bake simple cupcakes or muffins and let your child
get busy decorating them with icing, sprinkles, shapes cut from thin slices of apple
with cookie cutters, sultanas and lolly snakes. If you are not in the baking mood,
decorating milk arrowroot biscuits is an oldie but a goodie.
Getting messy
Mums are often put off by the mess factor of creative activities like painting or
collaging with glue but all it takes is a little preparation to keep the mess under
control. Make sure your child has a good child-sized apron (which covers their
clothing) or old clothes, use small containers of washable, non toxic children’s
paint or glue, good sized sheets of paper, and have a moist wipe on hand
for messy, sticky fingers.
17.
19. Putting on a show
Puppets are a wonderful way to encourage a child’s
imagination, creativity and oral language development.
Simple puppets can be made from paper plates or brown
paper bags decorated with felt-tipped pens or collage
materials. Old fashioned sock puppets make use of those
pesky odd socks and can be easily embellished with
buttons, sequins and wool, hand stitched into position.
Toe Tapping fun
Children love making, and moving to, music. Choose
some upbeat tunes and simply dance. Or add some
percussion instruments to make your own marching
band - an empty ice cream container or cooking pot
and wooden spoon instantly becomes a drum for
tapping, a plastic bottle partly filled with rice or pasta a
shaker, two pot lids make easy cymbals, even tapping
two large, metal spoons together makes a fun sound.
As an added Mummy bonus, dancing is an excellent
way to iron out excess wiggles and jiggles, especially
after a rainy day stuck at home.
It’s not a box! start a useful Box from your recycling
Similarly, boxes large enough for a child to Provide your child with a simple box of recycled items
sit inside (or larger) are easily transformed and see their creativity shine. Start with small, empty
into imaginary vehicles. Add a paper sail boxes – tissue box sized and smaller, paper towel rolls,
and flag to sail the seven seas or stick on plastic lids, yoghurt containers, foil pie trays, small plastic
four paper plate tyres and a steering wheel bottles and shop catalogues; add some masking tape
and you are ready to hit the open road. or glue, scissors and felt-tipped pens.
18.
20. No Adults Allowed –
the Magical World of Cubby Houses
It is fascinating to watch children create their own imaginary
world inside a simple sheet cubby house draped over the
dining table or a collection of chairs. Whether it be a secret
place for a teddy bear’s picnic, a tent for camping out, a
home for a family of dolls or a rocket shooting for the stars,
children love the feeling of being apart from the world which
comes from hiding out in a cubby house.
Let’s Dress Up
A dress up box allows your child to explore a range of social roles. Start with a collection of colourful,
silk scarves raided from Mum’s (or Grandma’s) wardrobe or your local op shop; you will be amazed
what children will use them for – a dancer’s skirt, butterfly wings, Little Red Riding Hood’s hood, a
wizard’s cape, or a pirate’s bandanna just to name a few. Other easy to collect items which make
for dress-up fun include hats, sunglasses, handbags and old mobile phones. If you are feeling
creative, why not decorate a simple cardboard crown, make a paper plate mask of your child’s
favourite animal or fold a pirate hat from newspaper.
Take It Outside
Taking any of the above activities outdoors adds an extra element
to any creative play adventures (and also helps Mum not to mind
the mess quite so much). However outdoor play also offers loads of
creative play potential of its very own; think of the playful goodness
of baking mudpies or cooking up a gooey, brewy muddy stew,
making a little home for worms or snails found around the garden,
or lying on the grass and making up stories about
the shapes you see in the clouds above.
More play ideas
Christie Burnett is the Mum and Early Childhood Teacher behind award winning blog Childhood 101. Christie aims to provide information, education and
inspiration for parents about all things ‘childhood,’ including play ideas, art and craft activities, toy and book reviews, and information about everyday issues like 19.
nutrition, health and behaviour. She is always on the lookout for simple, cost effective ways to play and have fun as a family, both at home and out and about.
22. Sixty percent of the mums
we surveyed said that if a
magic fairy gave them a
free day to do whatever
they pleased, they’d
choose to spend the day
having fun with their family.
Here are some fun ways
to spend the day without
breaking the bank.
More stuff for family fun
21.
24. Name: Melissa
Age: 36 (but only just!)
Kids {names & ages}:
Two gorgeous boys: Oscar 3 & Sam 1
I spend my days... trying to get out of the
door on time, trying to leave work on time,
trying to get dinner ready on time, trying to
get the kids in bed on time... My days off
work are far more relaxed and are spent
playing with my kids and taking them out to The best advice I got about being a mum
the beach, the park or the playground. I’m is... to make sure that you find some time for
always trying to keep our home in some kind yourself. As a mum you always seem to put
of order (which is why I take the kids out so everything else before ‘you’: your kids, your
often!) and I’m forever packing up toys and partner, your job, the housework... You really
washing clothes. At the end of the day I try need to invest some time in ‘you’ to be able
to find some time for my husband and myself to recharge and be up for it all. Although
(and a bottle glass of wine!) having said that, these days I rarely get a
chance to go to the bathroom myself let
Being a mum is... about always being there alone get to the hairdresser!
for your kids. To answer every question, to
kiss away every tear, to scare away monsters My kids love it when I cook... cupcakes. They
and to be the monster on demand. To cheer both go crazy for cupcakes (even if they
them up and cheer them on. It’s about only ever just eat the icing). We make them
being totally selfless and it is fabulous. together: it’s messy, but fun and they love it.
Interview with Melissa: The hardest thing about being a mum My perfect weekend would involve... a
is... being creative on cue. And hitting the sleep-in (past 7am would be pure luxury),
ground running, often at 5am. finishing a coffee while it was still hot, taking
Melissa is one of the mums behind
the kids to the beach and not having
Kleenex Mums. She helped create The best thing about being a mum is... anything much to do except play and have
when your kids come running up for a fun. No housework, no demands. Getting the
kleenexmums.com.au as source of cuddle or spontaneously announce that kids to bed early and having some downtime
advice and therapy support for mum’s they love you. It just melts with my husband would top it all off.
your heart. It doesn’t
just like herself, trying to navigate matter what your day has My tip on juggling motherhood & life would
the crazy, fun and immensely been like, a kiss from your be... lower your standards! Don’t try to do be
child will truly light up your life. perfect – it’s impossible and not worth the
challenging rewarding world stress. If you do what you can and you do it
with love then you are doing pretty well.
of motherhood.
Follow Melissa at - twitter.com/kleenexmums 23.
25. Making the most of your ‘me’ time
The Kleenex Mums survey results showed that finding time for
ourselves is a major stress for many mums. When we finally get
our hands on some ‘me’ time, we feel the pressure to use it wisely.
Here are five tips on how to make the most of your ‘me’ time.
So go on, enjoy it...
1. Savour the moment. Steal just 15 minutes for yourself in your chaotic day,
and recharge your batteries. Step away from the laundry, take a moment
away from picking up the toys and head outside. Breathe in some fresh air,
and sip on a cup of tea. Enjoy the peace and quiet, and savour the moment,
and your ‘me’ time.
2. Do something active. Schedule in some exercise. A little bit of exercise each
day (or every second day) is good for the soul and amazing for your health.
3. Do something enjoyable. Fill a small part of your day doing something you
e is
enjoy. Listen to your favourite song, drink your favourite drink, or read a magazine.
p tim
Whatever it is that you enjoy, make sure you schedule it into your day.
na
new
4. Do something challenging. Set small goals for yourself and conquer them.
the
Whether it be finishing a crossword, or learning something new, the sense of
our
achievement you feel from challenging yourself will give you quite the buzz.
hap py h 5. Pamper yourself. Give yourself a quick manicure, a facial mask, blowdry
your hair or soak in a big bubble bath. Pamper yourself at least once a week.
24.
26. 3. Set the foundation with shapewear! What lies beneath is
the key to flattering your form. Muffin tops and tummys are gone
and curves appear in all the right places with shapewear. Poorly fitted
underwear can ruin the look of an entire outfit so make sure you are
Flattering your figure wearing the correct size and style of bra and underwear to maximize
the fabulous look of your outfit.
Another thing that’s constantly on many mums’ 4. Bringing sexy back with heels! Heels make you look and
minds is losing weight and feeling good about feel sexier in any outfit instantly ! In addition to making you look taller,
heels make your back arch, pushing your breasts forward and
our post-baby bodies. Jenny, mum and creator your butt back, accentuating your female form. Wedges are an
of The Shopping Diva shares her top 10 tips for alternative day style to give you a casual look.
feeling good and flattering your figure. 5. Rediscover your waist! Create an amazing hourglass silhouette
by cinching in your tops, dresses and cardigans with
a belt that suits your shape and in the right size, style and place.
1. Know your body shape! The most important rule in dressing
By not doing so, you may accentuate the wrong parts which
to flatter your body is to recognise your body shape and learn its
you’d prefer remain hidden.
basic rules for ‘illusion’ dressing.
6. Bag size matters! In addition to bringing an entire outfit together,
Pear: You carry the most weight on your hips and thighs. Basic Rule:
a bag can also create the illusion of a slimmer frame depending
Correct the balance by drawing the eye up and elongating the leg.
on its size. For thin frames, a small bag is proportionate whilst large
Minimise your hips and thighs and ensure your top half flows through
rounded bags create a contrasting and flattering look. Average
to your bottom half.
frames, medium is proportionate to your frame and bigger creates a
Apple: You carry the most weight on your bust and tummy. Basic slimming effect. Plus size, large is proportionate whilst long rectangular
Rule : Accentuate the positives such as your amazing legs, slim enhance bone structure and your shape.
arms and décolletage, whilst bringing some shape to your waist
7. Back to basics! These classics flatter all body shapes and
and balancing your torso.
can be worn for a smart casual or professional look, so add them
Hourglass: You carry the most weight on your hips and bust to your wardrobe plan! A pencil skirt creates height and shape;
but never waist. Basic Rule: Show off your best assets stylishly to Wide leg pants conceal large legs and hips as it evens out the
slim your torso and create balance by avoiding unwanted bulk width at the bottom of the leg.
added to your lower half.
8. Hair Length Petite and want to look taller ? Shorter hair is the way
Slim Athletic: You are naturally balanced. Basic Rule: To create to go as your body will look elongated when your neck shows. You will
curves to your top half and either a little more curve or embracing look shorter if you have bulky hair around your neck.
your slim line to the bottom half.
9. Colours Pear: darker colours minimise width and lengthen the
Petite: You are short and may be any of the above. Basic Rule: leg. Apple: wearing all one colour will seemingly add two sizes to your
To create the illusion of height. Mix and match your basic rule appearance, so avoid. Hourglass: Monochromatic keeps you looking
with other basic rules above. proportioned. Slim Athletic: Little prints, contrasting colours and mixed
and matched prints all add texture which means curves in all the
2. Your clothes should fit you! Now that you know what body right places. Petite: One colour will create proportion, lengthen your
shape you are, get rid of clothes that are too tight which may make figure and create a great silhouette.
you look bigger or too loose which will make you look frumpy. Plan
for a better wardrobe! 10. Textures Top heavy (large bust/waist), hourglass and plus
size shapes should avoid large knits and bulky textures to avoid
looking ‘boxy’. Finer knits are best to flatter your shape.
25.
27. Sip it up:
Cheap date night
Attend a wine tasting. Learn a little about the
local wines and indulge without breaking the
bank. It’s a fun way to spend the afternoon.
A frantic family life can often leave little time for love,
Dance-a-thon:
with it quite often appearing very low down on the
Remember when you first started dating and you
priority list. Setting time aside once a month for date used to dance at nightclubs together? Bring it back.
night should bring the spark back into your love life, Visit your old favourite and dance the night away.
especially with these affordable and fun ideas:
Sweet Tooth:
Movie Night: Head out just for dessert. Something sweet and
Put the kids to bed, and cuddle up on the indulgent will get the heart beating a little faster,
couch with a new release flick. Be sure to and love will soon be in the air.
have your favourite snacks on hand, including
the all-important popcorn. Sunny Days:
Watch the sunrise or the sunset. Is there anything
more romantic?
Coffee Catch-up:
Spend an hour at your local café without
Indoor Picnic:
distractions, and just chat. Quality conversation
Can’t get a babysitter? Put the kids to bed, lay
is just what the love doctor ordered.
out a blanket, light some candles, turn the TV
off and have a picnic inside.
Rollercoaster Love: Beachy Keen:
Go to the theme park and ride the Head down to the beach for some fish and chips.
rollercoaster. Cuddle up to each other There’s nothing better than a few fish cocktails
with fear. Unleash your inner child. between lovers.
26.
28. real friends –
A story of a friendship created online.
Women go online for many reasons. Our survey showed that 72% go
online to search for information, 54% log on to have some ‘me’ time and
71% go online to keep connected with friends and family. We knew each other, but we’d just never met in person. Until now.
Online communities are emerging as the modern mother’s group –
We found number 6, tucked away from the main street. There weren’t
they are around the clock havens for mums seeking friendships and
enough hours for all the conversations we wanted to have. We talked,
conversation. Here is a story of friendship found online.
ate and laughed. Like it was just another night among friends.
I searched frantically for number 6. I walked up and down the street.
I arrived home, with Hubby waiting for me. “Did you have a good time?”
I walked down alley ways. I searched high, and I searched low. Being
He smirked.
riddled with nerves didn’t help with my sense of direction.
To him, online friendships are for dorks. He’s old school when it comes
I dialled her number into my phone, and flustered, “I can’t find number 6.
to making friends. I try to explain, “It’s not like that. It’s normal now. It’s the
Are you there yet?”
way of the future. People will continue making friendships online. It’s time
“I’m just approaching in the taxi. Wait for me on the corner and we’ll efficient, and fun. It’s easy…”
find it together.”
I see his eyes glaze over, but I see he’s still smirking. He’s just glad to see
A sense of relief washed over me. She sounded lovely. The nerves were me so happy. And I am. I have a friend for life. Another friend in real life.
still there though. What if we didn’t recognise each other? What if she
didn’t like me in person?
And then I saw her, and I felt calm. It felt like we’d known each other
forever, because we almost had.
We met online years earlier, in an online type mother’s group. We’d talked
about the interesting and not-so-interesting parts of our lives. We’d shared
stories of sleepless nights, tantrums, dinner ideas and life in general.
27.
29. funny fACeBooK …is wondering if they could invent a self cleaning oven,
why can’t they invent a self-cleaning house.
sTATus uPdATes …is trying to keep her eyes open when she sneezes.
…if my house is clean, it means Facebook is broken.
It’s 8pm. The kids are asleep, the kitchen is closed
…is now on two diets… because I was hungry after the first one.
and the dishwasher is humming along. Where
are 50% of mums spending their time online? ...never judges a book by its cover. She uses the paragraph
Facebook! That’s where. Here are some funny on the back, it tells you what the story is about.
Facebook Status updates to get you laughing...
...feels like getting some work done... so is sitting down until the
feeling passes.
...went to the book store earlier to buy a ‘Where’s Wally’ book.
When I got there, I couldn’t find the book anywhere.
Well played Wally, well played.
...is cle’a]ni.ng he’r ke]yb29oa;rd
…had a brief but terrifying bout of sanity,
but everything is back to normal now.
…will not be responsible for her actions if she doesn’t
get some chocolate soon.
...Statistically, 6 out of 7 dwarfs aren’t happy.
...Do you know what really makes me smile?
Facial muscles.
28.
30. blogs for mums
Blogs are popping up
everyday with women
sharing their lives online.
46% of mums who
answered the Kleenex
Mums survey said they like
to read blogs. Here are
12 blogs that we love, that
hopefully you’ll love too...
29.