This document discusses brand generated content and user generated content for the Marc Jacobs website. It finds that most responses are positive for both brand generated content and user generated content, with few negative comments. It concludes that the brand should continue with its current approach since there is little negativity found.
This document discusses brand generated content and user generated content for the Marc Jacobs website. It finds that most responses are positive for both brand generated content and user generated content, with few negative comments. It concludes that the brand should continue with its current approach since there is little negativity found.