The document discusses several luxury car brands including Ferrari, BMW, Jaguar, Lamborghini, and McLaren. It provides the CEO and slogans for each brand. Ferrari's CEOs are Luca di Montezemolo as Chairman and Piero Ferrari as Vice Chairman, with its slogan being "we are the competition." BMW's slogan is "the ultimate driving machine." Jaguar's slogan is "the art of performance" and its CEO is Dr Ralf Speth. Lamborghini's slogan is "closer to the road" and its CEO is Stephan Winkelmann. McLaren's slogan is "focused driver zone" and its CEO is Martin Whitmarsh.