The document provides information about Most Creative Events, an event agency that specializes in event marketing, presentations, conferences, and other corporate events. It describes the agency's approach, which involves three main parts for each event: announcement, occurrence, and posteffect. It also outlines the agency's areas of competence, formula for success, quality standards, client review process, clients, and some examples of past projects organized for companies like Sberbank, Beeline, Renault, and Siemens.

2. WE
ARE CREATIVE
EVENT AGENCY

3. THE METHOD
OF WORK
Every event is a mini-campaign for the Client that consists of 3
main parts:
Announcement
Involving/intriguing, sending of the invitations, confirming participation or
registration on the site of the event
Occurence
Communication with the guests, unique atmosphere, program, catering,
handing presents
Posteffect
Photos on the site of the event and on the monitors in the office, video,
collecting the guests’ reviews, sending of the gifts
During the briefing we formulate KPI’s that strictly determines our further
activity

4. OUR
COMPETENCE
Event-marketing
Presentation of the product
Corporate launches
Conferences, seminars, forums
Press-conferences
Urban festivals
Corporate responsibility
Inspiring events
New Year
Professional holidays
Company’s Birthday
Corporate outdoor events
Corporate holidays for children

5. OUR
FORMULA
OF SUCCESSFUL
EVENT
C – creative, Se – service, p – proactivity
Based on anylized data of 103 events organized since year
2008
(С + Se)p

6. OUR QUALITY
STANDARDS
New ideas for every task
We never pick up ideas from the archives just putting new client’s logo in the
presentation. We work with the brief and propose at least 2 conceptions
You can forget the budget’s increase after concept’s confirmation
As soon as the idea and the budget are submitted, increase of the cost s is only possible
in case of fundamental changes of the concept
Advanced account-managers
Our managers like to listen and are always able to hear the client
The transparence of event’s preparation process
Status/proceedings of the meeting is sent to the client the same day. You can always
call our managers, we reply to emails during a couple of hours and never keep force
majeur from the client
We put deadlines above all!

7. THE SYSTEM OF
OUR INTERACTION
If necessary,Most Creative
Events project group meets
with the client to solve
irregular problems/situations
One window system
YOU

8. POINTS OF YOUR
PROJECT’S
REALIZATION
Initialization
Work with the incoming request, Q&A, commercial proposal, harmonization of the idea,
assistance in preparation of the project’s sale to the client’s top-managers, signing of
the contract
Planning
Preparation of the project realization timing, forming of the key contractors pool,
preparation and agreement of design layouts, the decoration plan
Monitoring and control
Maintaining a detail record at all stages of the project, status-meetings with all
participants of the process
Execution
Production of materials, event realization
Assessment
Analysis of the activities carried out, assessment of the event, preparation of report
Of course, at every stage we allot enough time for client’s
alignment!

9. WE VALUE
ASSESSMENTS
After every conducted activity we suggest to the client to evaluate
our work within our tale.
If the overall mark is worse than 8 we return % of our agency fee.
The average score of the conducted activities is 8,5!
Stage
% of the contribution
to the project
points (max 10)
Announcement/Invitation 2% 7
Arrival of guests 3% 8
Interior design 20% 8
Organization and technical equipment 20% 7
Leisure software 30% 9
Аccompagnement musical 10% 10
Buffet table 10% 9
Photographer 5% 10
Total 100% 8,5

10. OUR
CLIENTS
Sberbank1
Beeline
Binbank
Troika dialog
Rolf
Renault
TV-channel «Russia»
Rosno
Alfa insurance
Adidas
Energostroyinvest
Evraz
Fuel-energy complex
Mosenergo
Major Auto
Cinema Park
Astra Zeneca

11. PROJECT
GEOGRAPHY
Central office in Moscow
Partnership network in 59 Russian towns.
Organized mechanisms of work with regions:
Within the limits of local activity
While realization of federal projects
Working in dozens of cities simultaneously
Regardless of the city, event-producer’s presence is
obligatory!

12. EMBODIED PROJECTS

13. EVENT-
MARKETING

14. OLYMPIC
CHANGES
FOR RUSSIAN OLYMPIC COMMITTEE
http://youtu.be/GZquO26IkzQ
November 8, 2013
11 000 people
Launch of the project dedicated
to Olympic values promotion.
Within the project there was an
opening of our engineered
automatic machine, which gives
the Metro tickets for squatting.
Famous sportsmen and media-
people participated in the
activity.

15. DEMONSTRATION OF
"LUNIN"
PERFORMANCE
FOR SBERBANK1
http://youtu.be/X_6LwuvcpHc
February 5 and 6, 2013 in the
Center of Fine Arts on Volhonka
and February 7, 2013 in Poland
Embassy in Moscow
Exclusive demonstration of
"Lunin" performance, with a
reconstruction of the atmosphere
of the 19th century for VIP clients
of the Moscow Bank Sberbank

16. MAGIC GARDEN
NAKAJIMA
For Sberbank1
October 2, 2012 in All-Russian
Museum of Decorative-Applied and
Folk Arts
180 guests
VIP-reception of the Moscow Bank
Sberbank within the framework of
prepremier demonstration of an
exhibition of Japanese jeweler art
Kunio Nakajima

17. CONGRESS OF
DISTRIBUTORS
FOR SIEMENS
June 19-20, 2014, Innovative
center "Skolkovo", Moscow School
of Management Skolkovo
60 guests
The conference organization for
partners and distributors of the
company, carrying out a solemn
dinner

18. FASHIONABLE
COURSES
FOR SHOPPING CENTRE "RAIKIN
PLAZA"
23.11.2013 – Dmitry Loginov
30.11.2013 – Igor Chapurin
07.12.2013 – Alexander Rogov
1500 people participated
For the increase in passability
traffic of shopping center we
offered the Fashionable Courses
project within the framework of
which well-known stylists carried
out some master classes. In the
end of each action fashion shows
were organized

19. December 21, 2012 on
Poklonnaya Mountain
380 guests
Carrying out New Year's Eve
action for VIP clients of the
Moscow Bank Sberbank
ACTIVITIES WITHIN
THE FRAMEWORK OF
"FAIR OF GOOD DEEDS"
FOR SBERBANK1

20. INDIAN SUMMER
September 21, 2013 in
"Neskuchny Garden” in Gorky
Park
1000 people
The first festival for adult
children and their parents is
developed completely by MOST
Creative Events

21. SPIRIT-RISING
ACTIVITIES

22. December 28, 2013 in
shopping center "Raikin Plaza"
5000 people
For all visitors of shopping
center "Raikin Plaza" the big
New Year's concert divided to
children's and adult programs
was organized
CARNIVAL PARTY
FOR SHOPPING CENTRE "RAIKIN
PLAZA”

23. MOSENERGO FUEL
AND ENERGY
COMPANY MOVIE
FOR MOSENERGO FUEL AND ENERGY COMPANY
June 22, 2013 in Moscow Country
Club
100 participants
Corporate film festival, shooting
of seven short film-stories (mini-
movies) by strength of Mosenergo
Fuel and Energy Company staff
and their demonstration during
the evening arrangement

24. NEW YEAR'S
LINER OF TIME
FOR ASTRAZENECA
On December 19, 2013 at
"Neskuchny Garden" restaurant
270 guests
Time-travel to four key
historical periods of
development of the
AstraZeneca company

25. CHRISTMAS CLUB
"EVRAZ 20"
FOR EVRAZHOLDING
December 17, 2012 in Tatler
Club
140 guests
The global company EVRAZ
collected 20 brightest
Christmas traditions of Europe
and the world (from the
countries of presence of the
company) in the elite Christmas
club

26. “LUZHSKAYA-
SORTIROVOCHNAYA”
STATION OPENING
FOR SIEMENS
On December 12, 2013 in
"Nevsky" restaurant, St.
Petersburg
100 guests (employees of
Siemens and representatives of
the Russian Railway)
Carrying out a field excursion to
Luzhskaya-Sortirovochnaya
station and the organization of
the dinner devoted to opening
of station

27. QUEST "ON THE TRAIL
OF VERNER FON
SIEMENS"
FOR SIEMENS
April 28, 2014
48 people
Trip to the historical center of
old Moscow

28. CLIENTS’
REVIEWS
"We thank you for carrying
out our activities at high
level and high-quality
preparation in the shortest
timing"
Oksana Selendeeva
Head of marketing department
Moscow bank JSC Sberbank of Russia
Zoya Gushchina
Director of Management of
marketing "Troika Dialog"
"We are sincerely glad that
our cooperation turned out
creative, interesting and
very successful"

29. CLIENTS’
REVIEWS
"I would like to thank you
for our unforgettable
evening. We received
many pleasant comments
from colleagues"
Tatyana Antonova
Training and personnel development
manager/AstraZeneca
Olga Snedovskaya
Sales manager/Siemens
"Allow to thank you and your
colleagues for the fine
organization of our Congress!
Reviews of our Partners on
the action are the kindest"

30. KEY POINTS IN
THE
DEVELOPMENT OF
THE AGENCY
2008 — Company creation. All-Union flashmob "A push to good thoughts“
2009 — Promotion of the movie "Taras Bulba" for "Russia"TV channel, 8 activities
in 8 cities at the same time: N. Novgorod, Rostov-na-Donu, Volgograd, Kazan, Ufa,
Yekaterinburg, Novosibirsk, Krasnoyarsk
2010 — The All-Russian launch Renault Fluence campaign "The size matters" in 51
cities of Russia: 16 days, 88 dealer centers. Campaign is recognized as the most
effective in collecting contacts of potential buyers from the moment of Renault
opening in Russia
2011 — The All-Russian campaign "The size matters" (with the updated
mechanics) for Renault Fluence: 59 cities, 102 dealer centers
2012 — Gold in the nomination "The Best Secular Event of the Year" on the "Event
2012" award for "A magic garden Kunio Nakajima" project for Sberbank1
2013 — Carrying out the Russia's first ARG-event (Alternate Reality Game — game
in alternative reality) on the "Game" movie with Michael Douglas basis.
2013 — The first festival for adult children and their parents "Indian summer
2013" in " Neskuchny Garden "

31. Cannes Lions 2007: shortlist in Cyber Lions category for the “Survive till the
vacation” project for DANONE.
He is in the list of the best Russian CEO 2012 according to “CEO” magazine.
Producer of french-speaking youth theatre Arlequin — the winner of international
theatrical festivals.
Author of the A.Vasilev dramatics school
In the industry since 1997.
Igor
Namakonov
Executive partner
Eugene
Shurshikov
CEO
Gold Cannes Lion owner in Promo Lions category for «Watch out! Fierce w@tchdog
Ozon» project in 2006
Author and teacher of creative production faculty in Wordshop Communication
Academy since 2010 (wacademy.ru)
Member of Coordinating Council of nonprofit organization “Downside Up”
(downsideup.org)
Idea and strategy of “Omsk – social capital of Russia” project development author.
In the industry since 2000

32. DO YOU WANT TO RELAX ON
YOUR ARRANGEMENTS?

33. CALL out personal manager
in Most Creative Events ANASTASIA DRELINSKAYA:
+7 (495) 981-48-81
or e-mail us:
adrelinskaya@admost.ru
Address : Moscow, Berezhkovskaya quay, 20. building 10

34. THANK YOU