2. 5. Hofstede Analysis
6. Trompenaars Analysis
7. PESTLEEG Analysis
8. OLI Analysis
9. Entry Into:
- Singapore
- New Zealand
- Switzerland
1. Moss Adams:
- History
- Values
- Resources
- VIRO Analysis
- Services
- SWOT Analysis
2. Companies we are Entering
3. International Expansion Process
4. Praxity Alliance
3. Moss Adams (1938)
Edwin Adams joins Albert Moss after
the death of McIntosh and Cowen to
create Moss Adams & Co. (Later
changed to Moss Adams LLP)
Beginning (1913)
Congress Enacts the first federal income
tax law. John G. McIntosh opens
accounting firm in Seattle , to support the
Pacific Northwest forest product industry.
4. Expansion (1960)
Moss Adams expands offices into San
Francisco and Southern California as well
as additional offices in Northern California,
Oregon, and Washington State.
WE THRIVE (1990)
Moss Adams becomes the
15th largest
accounting/consulting firm in
the nation.
More Expansion (early-
2000)
Moss Adams expands into more
cities; San Diego, Albuquerque
,Silicon Valley, etc.
5. Praxity (2007)
Moss Adams helps found Praxity, AISBLE, a global
alliance that today counts more than 100
independent accounting firms as members, providing
our clients that do business internationally with
trusted expertise in more than 80 countries and
territories worldwide.
CSR (2013)
Moss Adams celebrates its 100th anniversary and
releases its first CSR report to measure the firms
progress towards its social and environmental
goals.
Go International
9. Resources & Capabilities:
- Awards
- Relationships: Clients and Praxity
- Unique Skills: Employees: different
avenues if accounting and finance
- Reputation: Socially Responsible,
- Relationships with Clients, Trust-ability,
Communication, Performance
Value
- Customer Service
- Reputation
- Relationships
Rarity
Moss Adams Social Complexity:
- These resources and capability are
based on the company’s culture or
interpersonal relationship.
- These resources are hard to imitate
because of their relationships with
clientele and their core brand
image and values.
Imitation
- Moss Adams only hires those that
fit in with the culture and values.
- Each employee brings a specific
value to the company.
- Moss Adams culture rewards
innovative ideas.
- Moss Adams have an organized
management system and process
- Moss Adams has strategic
management process that foster
relationships with clientele.
Organization
11. Threat
Competition
Technological problems
Increase in labor costs
External business risks.
Opportunity
Venture Capital
Growing economies
No international presence (room
to grow).
Weakness
Smaller business
Lack of international presence
Marketing to international places
Strength
High Growth Rate
Experienced Business Units
No need for exports
Personal Connection to Clients
Wide Market (US)
Praxity Alliance
12.
13. PROCESS 01
Research
Research the
specific companies
we want to enter
into.
- PESTLEEG
- Regulatory
Climate
- Political Stability
- Economic
Potential
- Cultural
Difference
- Need for service
- Research about
other Companies
- Target Market
Research
02
Business Plan
- Define strategy,
goals, objectives,
& success metrics.
- Define a business
structure, budget,
project plan.
- Initial financing
streams and
anticipated
revenues.
- Legal, regulatory,
and licensing
requirements
03
Create a Team
- Bring on senior interim executives with
deep knowledge of company and
expertise
- Begin the recruiting process
04 05
Organizational Readiness
- Evaluate the organization structure needed to execute your
strategy.
- Develop polices, procedures that comply with local requirements
while maintaining balance with overall company.
- Develop competitive incentives and compensation packages.
- Resolve logistic issues before setting up.
Launch
Once we have completed each
step, launch your company
internationally.
14. - An award-winning Alliance of global independent
accountancy, tax and business consulting firms.
- To be a Praxity member, firm must be highly rated by their
clients and peers.
- Many with “best in class” service cultures and
satisfaction ranking in their respective regions.
- Advantages:
- Association of the Year (2014)
- Many “word of mouth” recommendations
- All member firms work together, delivering pragmatic
and value-added advice.
- All member firms have access to a poll of 35,400+
professional connections around the world.
15. Mission: To be the most advanced alliance of strong, like-minded, independent
and committed accounting and allied services firms that independently deliver
unmatched client service and quality solutions globally
• Brand Finance PLC
• Mazars
• ShinWing CPA
Singapore
• William Buck Christmas GouwlandNew Zealand
• Mazars
• LeitnerLeitner
• Haussmann Treuhand
• Haussmann Revision
Switzerland
Alliances we will use:
19. Political Constitution-Based Federal Republic,
Strong Democratic Tradition.
Parliamentary Republic Constitutional monarchy and a
parliamentary democracy.
Formally a confederate but
similar in structures to a federal
republic
Economic GDP: 18,125 billion
GDP Growth: 3.9 %
Per Capita: 46405.26
Unemployment Rate: 5.5 %
Inflation Rate: 1.5%
Labor Force: 155.4 million
Exports : $ 1.575 trillion
Imports : $2.273 trillion
GDP: 295.7 billion
Real Growth Rate: 4.1%
Labor Force: 3.444 million
Unemployment: 1.9%
Export: 410.3 billion
Import::373 billion
Inflation Rate:2.4 %
GDP:170.59 billion
Per capital:NZ$47,784 (US$39894)
unemployment:5.4%
Inflation rate: 0.4%
Labor force: 3.481 million
Exports: 41.631 billion
Imports: 42. 495 billion
the top corporate tax rate:28
percent
GDP: 646.2 billion
Real Growth Rate (GDP) 2%
GDP (PPP): $54,800
Labor Force: 4.976 million
Unemployment: 3.2%
Export: $229.2 billion
Imports:$200.5 billion
Inflation Rate: -.4 %
Social Population: 318,892,103
Individualism
Egalitarianism
Population Growth: .77 %
Population:5,567,301
Religions: Buddhist (33.(%), Muslim
(14.3%) , Taoist (11.3%), Christion
(11%), None (16.4%)
Languages: Mandarin (36.3%),
English(29.8 %)
Collectivist culture
Population:4.597 million
Individualism
Egalitarianism
Christianity: almost 50 percent but
41 percent are no religion
Age Structure:
Population: 8,061,516
Religions: Roman Catholic
(38.2%), Protestant (22.6%),
other Christion (5.7%), None
(21.4%)
Languages: German (64.9%),
French (22.6%), Italian (8.3%),
and English (4.6%)
Technological Mobil Cell Phones (in use): 310 million
Internet Users: 245 million
Innovative (R&D)
Telecommunication
Space Science & Exploration
Medicine & Healthcare
Robotics
Personal computer usage has
increased from 200,000 in 1990 to
3.41 million in 2007
Aerospace
Mathematics
Robotics
Telecommunication
information and communication
technology: diverse
wireless infrastructure, health IT,
digital content, payments,
geospatial, telecommunications,
agricultural technology
Cell Users: 10.46 million
Internet Users: 6.152 million
Astronomy and Space
Mathematics, Physics,
Chemistry, Engineering,
Biology, and Psychology
PESTLEEG United States Singapore New Zealand Switzerland
20. Legal Common Law system based on English
common law. (Except Louisiana which is based
on Napoleonic civil code)
English Common law the New Zealand legal system is
heavily based on the English
law.
penalize bribery
Private property rights are
strongly protected
contracts are secure and
intellectual property rights are
enforced
Civil Law system judicial review
of legislative acts, except for
federal decrees of a general
obligatory character
Ethical Bribes are illegal
Beliefs
Social Responsibility
Truth
Equality
Accountant code of conduct:
integrity, objectivity, professional
competence and due care,
confidentiality, professional
behavior
the second least corrupt country
in the world.
Equality
Business Ethics
Ethic Committee
Bribes are unethical
Social Responsibility
Equality
Environmental Environmental Protection Agency (EPA)
US Department of Agriculture (USDA)
Environmentalism
Pollution (Air, Water, Marine, Waste)
Deforestation
Pesticides
CO2 emissions have decreased
form 15.5 metric tons per capita
in 1990, to 6.99 metric tons in
2008
Environmentalism
Environmental funding's: The
Nature Heritage Fund,
Community Conservation Fund
Habitat Protection
Marine Habitat Protection
Terrestrial Habitat Protection
Turning Organic Waste into Fuel
Geographic Between Canada and Mexico with the Pacific
Ocean and Atlantic Ocean on either side. (good
location for trade with other countries because
of surrounding countries and convenience for
water transportation as well as other
transportation)
Singapore is known as the
crossroad of the international
trade route
New Zealand is in Oceania
southwestern Pacific Ocean.
North island & South Island.
Climate: North part: New
Zealand has a mild and
temperate maritime climate
Central Europe, East of France,
North of Italy
Climate: Temperate with various
altitude’s
Natural Resources: Hydropower
potential, Timber, Salt
21. Ownership: (Ownership Advantage)
- Reputation: Socially Responsible, Trust-ability, Commination, Performance, Customer-first
mentality, Relationships, Skills, Knowledge & Expertise
- Company Culture, values, & mission
- These qualities and intangible resources put us above competition
- Experience of quality service and product
22. Location: (Location Advantages) Choosing to establish business in financially
successful environments:
- Singapore
- Government has created opportunity and incentives for financial institutions to
expand into Singapore.
- Has a strong, efficient, and transparent legal and judicial framework (presenting
favorable regulatory and business environments)
- Switzerland
- Stable and growing economies:
- Financial sector is a key pillar to Switzerland economy
- Government has a strong, efficient, transparent, stable, and responsible
framework for financial sector.
- New Zealand
- Rebuilding their country into financial hub:
- Government has started making some tax and regulatory changes to make
it easier for international finance business to set up base.
23. Internalization: (Internalization Advantage) We would have direct
control of how the company is managed and ran in each
country; this is because our product is the service of financial
and accounting services and our competitive advantage is our:
knowledge, expertise, customer service, trust-ability, and a
strong reputation. In order to maintain those advantages the
companies located in the different countries need to be ran
under the same mission, vision, and values off all Moss Adams
establishments. Thus, we need to have a strong hold on how the
company is managed and ran.
24. Rivals
Threat of Substitutes
Law Offices & Other
Cheaper Accounting
Firms
Bargaining power
of buyers
Companies that
invest in our
service
Bargaining Power of
Suppliers
Workers with specific
Financial &
Accounting expertise
Threats of New
Entrants
Other financial
companies going
internationally
Porters Five
Forces Analysis
25. “… Singapore … is the country with the largest foreign currency reserve per capita of any
country in the world … it’s got the best education in the world, the best health care in the
world. It’s astonishing to come to Singapore and see that everything works… Singapore is
going to be the financial center of Southeast Asia, probably Asia, and likely one of the top
financial centers of the world.” Jim Rogers, US Investor
26. Economy Starting a
business rank
Starting a
business DTF
Procedure
(number)
Time (days) Cost (% of
income per
capita)
*all official fees and fees for
legal or professional
services required by law
Pain-in min.
capital (% of
income per
capita)
*The amount that the
entrepreneur needs to
deposit in a bank or with a
notary before registration
and up to 3 months following
incorporation
Singapore 10 96.49 3 2.5 0.6 0.0
Rivals
RSM Chio Lim
Foo Kon Tan Grant
Baker TIlly
27.
28. Economy Starting a
business rank
Starting a
business DTF
Procedure
(number)
Time (days) Cost (% of
income per
capita)
*all official fees and fees for
legal or professional
services required by law
Pain-in min.
capital (% of
income per
capita)
*The amount that the
entrepreneur needs to
deposit in a bank or with a
notary before registration
and up to 3 months following
incorporation
New Zealand 1 99.96 1 .5 0.3 0.0
Rivals:
PwC, KPMG, & DTT
29.
30. Economy Starting a
business rank
Starting a
business DTF
Procedure
(number)
Time (days) Cost (% of
income per
capita)
*all official fees and fees for
legal or professional
services required by law
Pain-in min.
capital (% of
income per
capita)
*The amount that the
entrepreneur needs to
deposit in a bank or with a
notary before registration
and up to 3 months following
incorporation
Switzerland 69 88.47 6 10 2.0 24.6
Rivals
KPMG AG
Deloitte AG
Loyens & Loeff N.V
