This session, headed by Kevin KopasChannel Manager, APAC - Public Interest Registry, is focused on the value added services and ancillary products resellers should be focusing on in order to create customers for life.
2. There are known knowns. These are things we
know that we know. There are known
unknowns. That is to say, there are things that
we know we don't know. But there are also
unknown unknowns. There are things we
don't know we don't know.
-Donald Rumsfeld
7. Whats working? Whats not?
• Events!
• Driving customers to the retailer
• Strong reseller/registrar/registry partnerships
8. CMAA (Club Managers Association of America)
WebSummit
Collision Conference
TechCrunch
Nightclub & Bar Show
Nonprofit Technology
Conference
International Fundraising
Congress
Independent Sector
9. Some examples of how we have
partnered with registrars for
marketing
• Org blurb?
12. What we don’t know we don’t know
• Everyone is in the same place right now with the
new domain market
• Customer confusion is high
• Customer analytics leads to smarter more intuitive
search
Font = Helvetica
Make important keywords the same green color as “Your” in our company logo.
Talk about what this means. How right now no one knows how to get ntld’s to really succeed, but we are all moving forward into the darkness making it light.
Us numbers based on Weebly and another study
47% of small businesses didn’t have a website at the beginning of 2015
Tying this back into .ngo people want to give, help, volunteer, etc. they truly don’t have the time