This document provides information about investing in a MOOYAH franchise, including estimated costs. The initial franchise fee is $35,000 with total startup costs estimated between $349,950 to $537,200. This covers leasehold improvements, furniture/fixtures, training, software, supplies, and other professional fees. The document also summarizes MOOYAH's franchise opportunity, focusing on growth in the "better burger" segment. Their process involves applicants inquiring, being contacted by development, completing an application, and signing agreements. The company is seeking multi-unit operators, international franchisees, and single unit franchisees interested in scaling up. MOOYAH offers franchisee support through management training, marketing solutions

1. INVESTMENT
Initial Franchise
Fee (1)
$35,000 Lump Sum
As Arranged
As Arranged
As Arranged
As Arranged
As Arranged
As Arranged
As Arranged
As Arranged
When Franchise
Agreement is
signed
Us
Contractor
Suppliers
Employees and
Suppliers
Suppliers
Suppliers
Suppliers
Accountants,
Lawyers, Etc.
LessorAs Arranged
As Arranged
As Invoiced
As Invoiced
As Arranged
As Arranged
As Arranged
As Arranged
$4,200 to $14,100
$156,000 to $204,000
$96,600 to $168,700
$6,000 to $15,900
$12,000 to $15,000
$1,000 to $10,000
$11,500 to $18,000
$500 to $2,200
$25,000 to $40,000
Rent and Security
Deposit (2)
Leasehold
Improvements (Not
Including Tenant
Improvement
Allowance) (2)
Furniture, Fixtures,
Equipment, and
Signage(3)
Initial Training Costs
(4)
Computer Hardware
and Software (5)
Grand Opening
Promotional
Expenses (8)
As Arranged Insurance
BrokerAs Arranged$450 to $3,000Insurance (9)
As Required
Government
AgenciesAs Required$700 to $6,000Licenses and
Permits
Initial Inventory/
Supplies (6)
Uniforms
As Arranged Accountants,
Lawyers, etc.
As Arranged$1,000 to $5,300
Professional
Services (7)
Addtional Funds
for Initial 3 Month
Period (11)
$349,950 to $537,200TOTAL (2)(12)
*We have relied on our franchisees and our own experiences in developing and operating
MOOYAH® Restaurants since 2007 when preparing the above estimate, which represents our
estimate of the costs you may incur in establishing a MOOYAH® Restaurant.
None of the expenses listed in the above chart are refundable, except any security deposits you
must make may be refunded and the initial franchise fee is refundable in certain circumstances.
We do not finance any portion of your initial investment.
THE FRANCHISE
WHY
People love burgers, fries and shakes. There is clearly a
market for these classic foods. Through the support of our
experienced multi-unit/multi-brand franchisees, we are
positioned for extensive market share of the $72 billion Fast
Casual “Better Burger” segment. In fact, we soared over the
80-unit mark, with our eyes set on reaching the 100-store
milestone by the end of 2015.

2. OUR PROCESS STEPS
We are able to accomplish our brand's growth goals by selecting the right
franchisees and helping them to choose the right general managers. We are
attracting experienced leaders with a passion for excellence and a desire to give
back to their community.
Franchise partners and general managers must possess a strong value system
that enables them to connect with our Guests in providing exceptional service in
a hospitable environment.
1. Inquire About MOOYAH
Ownership
2. Contacted by Member of
Development Team
3. Complete Application
4. Disclosure of Franchise
Opportunity
5.Visit to Home Office in Dallas
6. Development Agreement Issue and
Executed
MARKETGROWTH OPPORTUNITY
You know the value of having multiple restaurants surrounding other
restaurants. It enhances branding, advertising reach and ROI, and the value to
the Guest. To help support the growth of our brand, we are looking for three
types of growth opportunities in 2015:
Multi-Unit Operator in Existing or New Market:
Either way, you know how to develop restaurants and maintain a steady
development schedule. By scaling to multiple units in a DMA, you can experience
the value of the brand quicker.
FRANCHISEESUPPORT
Our first-class operations and in-restaurant support team focus on
driving sales through a strong use of technology and hands-on
active support, including:
International Development:
The world loves burgers. Throughout
2014, international growth became
a puzzle piece in our strategy
– and worked.
Single Unit Operator with Vision to Scale Business:
Every great business owner has to start somewhere. We want growth-minded
individuals who see the long-term potential of investing in our brand.
2
3
INTERACTIVE MANAGEMENT TRAINING
COMPREHENSIVE & TURNKEY MARKETING SOLUTIONS
INTENSIVE REAL ESTATE SELECTION ASSISTANCE
PROJECT MANAGEMENT
COORDINATION DURING COUNTDOWN TO OPENING
NATIONWIDE DISTRIBUTION CHANNELS
MOOYAHfranchise.com
855.666.9247
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