2. 2 | MOOTRAL INTRODUCTION
WE ARE MOOTRAL
MOOTRAL develops innovative solutions for companies and governments to
reduce greenhouse gas (GHG) emissions from the agricultural sector.
Our first technology is Mootral Ruminant, a natural feed supplement that
significantly reduces methane emissions from ruminants.
Mootral Ruminant is based on a proprietary combination of organosulfur
compounds from garlic and bioflavonoids extracted from citrus.
Our research over the last 10 years under both lab and commercial farm
conditions shows a 30% reduction in emitted methane.
Mootral Ruminant and Mootral’s unique CowCredit program work together as a
catalyst, enabling everyone to positively align and act for the common goal of
reducing GHG emissions.
Everyone participates. Everyone wins.
3. 3 | MOOTRAL INTRODUCTION
THE CHALLENGE: KEEP GLOBAL WARMING BELOW 1.5° CELSIUS
To avoid long-lasting or irreversible impacts of climate
change, we must drastically and rapidly reduce our
global emissions to keep global warming
below 1.5 degrees Celsius1
11PCC 2018, http://www.ipcc.ch/report/sr15/
4. 4 | MOOTRAL INTRODUCTION
If cattle were a nation it would be the
3rd largest GHG polluter
after China and the USA1
Each cow emits
3-4 tons of CO2e p.a.
(Using the current IPCC-GWP conversion
factor)2
9bn people by 2050 will
drive up demand for
animal protein products
by 66% especially in
developing countries3
1 WRI 2016, https://www.wri.org/blog/2016/04/sustainable-diets-what-you-need-know-12-charts
2 IPCC 2013, http://www.climatechange2013.org/images/report/WG1AR5_Chapter08_FINAL.pdf
3 UN FAO 2011, http://www.fao.org/docrep/014/i2373e/i2373e.pdf
A SOURCE OF GHG EMISSIONS SO FAR OVERLOOKED…
5. 5 | MOOTRAL INTRODUCTION
If all 1.5 billion cows on
earth are fed Mootral
Ruminant, it would reduce
global GHG emissions by
more than
1.5 Gigaton CO2e
p.a.
Taking more than
1 billion cars off
the road
=
EU latest figures (2018)
CO2 emissions per car = 120g CO2/km https://www.theicct.org/publications/co2-emissions-new-passenger-cars-eu-car-manufacturers-performance-2017
Average distance driven per year = 12,000 km http://www.odyssee-mure.eu/publications/efficiency-by-sector/transport/distance-travelled-by-car.html
Total emissions per car per year = 1.4 TCO2/car/year.
A GIGATON SOLUTION
6. 6 | MOOTRAL INTRODUCTION
OUR FIRST TECHNOLOGY: MOOTRAL RUMINANT
MOOTRAL RUMINANT
• A natural feed supplement to reduce methane emission in ruminants
• 30% methane reduction from enteric fermentation
• Based on a proprietary combination of organosulfur compounds from garlic and
bioflavonoids extracted from citrus
NATURAL & SCALABLE - EASY TO IMPLEMENT - IMMEDIATE & HIGH IMPACT
7. 7 | MOOTRAL INTRODUCTION
OUR COWCREDIT PROGRAM
à =
Carbon credit that is
tradable on the voluntary
carbon emission markets
1 YEAR
cow registered in our
CowCredit Program
Mootral Ruminant
1 COW FED WITH MOOTRAL RUMINANT FOR 1 YEAR = 1 COWCREDIT.
“COWCREDIT” IS A BRANDED NAME FOR A CARBON CREDIT.
8. 8 | MOOTRAL INTRODUCTION
MOOTRAL CREATES VALUE FOR EVERYONE
EVERYONE PARTICIPATES – EVERYONE WINS
DAIRY & BEEF
INDUSTRY
Emission
reduction in own
supply chain &
climate friendly
products
CONSUMERS
Get a climate-
friendly choice
and can continue
to enjoy the dairy
and beef products
they love
NON-FOOD
INDUSTRY
Offset solutions
through
CowCredits
GOVERNMENTS
Contribution to
meet national
greenhouse gas
reduction targets
FARMERS
Animal
productivity and
health benefits,
become an active
part of the
solution
9. 9 | MOOTRAL INTRODUCTION
• Our research encompasses more than 20
studies over the past ten years
Prof. Ermias Kebreab, Prof. Deputy Director,
Sesnon Endowed Chair for Animal Science at
UC Davis, USA
Prof. Jamie Newbold, Academic Director at
SRUC, UK
Click here for the video testimonial
Prof. Gerhard Breves, Director Physiological
Institute of the University of Veterinary
Medicine Hanover, Germany
Prof. Veerle Fievez, Professor of Animal
Nutrition at the University of Ghent, Belgium
Click here for the video testimonial
OUR SCIENTIFIC ADVISORY BOARD
WE ARE WORKING WITH LEADING SCIENTIFIC PARTNERS
“I HAVE NEVER SEEN SUCH A CLEAR DOSAGE-
RELATED METHANE REDUCTION BEFORE.”
“WHEN IT COMES TO FINISHING STEERS ON
HIGH CONCENTRATED DIET, TYPICALLY ONLY
MARGINAL METHANE REDUCTIONS ARE
ACHIEVED. WITH MOOTRAL THE REDUCTION
WAS VERY SIGNIFICANT.”
OUR RESEARCH PARTNERS
10. 10 | MOOTRAL INTRODUCTION
MOOTRAL IS CERTIFIED BY INDEPENDENT INSTITUTIONS
The Carbon Trust verified and
certified the effects of Mootral
Ruminant according to ISO 14064-2:
“Mootral Ruminant® is capable of
reducing dairy cattle
enteric methane
production by up to 38%
following successful use. In addition it
is capable of reducing beef and
sheep methane emissions.”
The GMP+ and pastus+
certification schemes
guarantee highest
production and quality
standards in the whole feed
supply chain
11. 11 | MOOTRAL INTRODUCTION
THE 5 KEY ADVANTAGES OF THE MOOTRAL SOLUTION
1. High effectiveness in reduction of methane (30%), a highly potent greenhouse
gas 28x more powerful than CO21
2. 100% natural, scalable and sustainable
3. Easy adoption and integration into the value chain & Value creation for
everyone including performance and yield benefits for farmers
4. High-Quality, high-impact carbon credits (“CowCredits”)
5. Certified by independent institutions
1 Methane’s Global Warming Potential for 100-year time horizon as per IPCC Fifth Assessment Report (AR5)
https://www.ghgprotocol.org/sites/default/files/ghgp/Global-Warming-Potential-Values%20%28Feb%2016%202016%29_1.pdf
12. MOOTRAL SUMMARY
MOOTRAL RUMINANT & COW CREDITS
Mootral Ruminant is a natural feed supplement for
ruminants. It helps to reduce methane emissions from
enteric fermentation by 30%.
Cows fed with Mootral Ruminant and registered in our
CowCredit Program generate carbon credits, or how we
call it, “CowCredits”. They can be traded on the voluntary
carbon markets.
MOOTRAL IS ONE OF THE FEW AVAILABLE NATURAL AND SCALABLE SOLUTIONS TO CURB CLIMATE
CHANGE THAT ALIGNS THE INTERESTS OF ALL STAKEHOLDERS (CORPORATES, FARMERS,
GOVERNMENTS, CONSUMERS) AND MAKES THEM ALL PART OF THE SOLUTION. TOGETHER.
VALUE CREATION
With Mootral Ruminant and the CowCredit
Program, GHG emissions are reduced and
everyone wins: Companies reduce their
emission or can offset them, consumers get a
climate-friendly choice, governments get
closer to meet their emission reduction target,
and farmers benefit from improved animal
performance and health.
KEY ADVANTAGES
1. High effectiveness in reduction of methane (30%) of a highly potent gas 28x more powerful
than CO2
2. 100% natural, scalable and sustainable
3. Easy adoption and integration into the value chain & Value creation for everyone including
performance and yield benefits for farmers
4. High-Quality, high-impact carbon credits (“CowCredits”)
5. Certified by independent institutions
13. WE DARE TO DREAM BIG
SO JOIN US IN REDUCING GLOBAL
GREENHOUSE GAS EMISSIONS
CONTACTS BUSINESS DEVELOPMENT
Bora Karamustafa bkaramustafa@mootral.com,
Eileen Rüter erueter@mootral.com, Anne-Harm Algra ahalgra@mootral.com
www.mootral.com
