This document discusses Norman "Sailor Jerry" Collins, an American tattoo collector who founded "Sailor Jerry's Ice Cream Shop" and licensed his tattoo art to Ku USA, Inc. to produce a clothing line. It mentions that one of the first references to the "grid effect" term was by Garth Kidd in 1996, describing a tendency to view everything as made of four squares and determine where it fits. The document prompts the reader to identify various companies, terms, and individuals.

1. 1 Connect.
AADHAR

2. 2 Identify the company founded by the author
of the book.

3. 3 Identify the advertiser.

4. 4 According to Earling , one of the first
references to the term is by Garth Kidd in
February, 1996. He described it as "a
tendency to identify everything in the
world as being made of four squares and
attempt to determine 'where it fits in'".
Which term/effect?

5. 5 Which company got its logo because of this
campaign?

6. 6 Identify the employer.

7. 7 This American tattoo collector was founder
of "Sailor Jerry's Ice Cream Shop“ and has
licensed Ku USA, Inc. to produce a line of
clothing based on his art. Identify.

8. 8
What do these
numbers tell ?

9. 9
Connect.

10. 10
Connect.