Molton case

1. MOLSON
CANADA

2. Schedule
1. Introduction of the case (10)
2. Inventory isusses (20)
3. Lessons learned (5)
4. Wrap-Up (5)

3. Beer?
‘Social’ ?

5. Social media

9. DESTEP analysis

10. End off class…
End of class results
Deeper understanding of ‘social’
SWOT
DESTEP