This document outlines an agenda for a class discussing Molson Canada and social media. The class will introduce the case study, discuss inventory issues and lessons learned, and wrap up. It will analyze Molson through a DESTEP framework to gain a deeper understanding of "social" aspects and strengths, weaknesses, opportunities, and threats as they relate to social media.

1. MOLSON
CANADA

2. Schedule
1. Introduction of the case (10)
2. Inventory isusses (20)
3. Lessons learned (5)
4. Wrap-Up (5)

3. Beer?
‘Social’ ?

5. Social media

9. DESTEP analysis

10. End off class…
End of class results
Deeper understanding of ‘social’
SWOT
DESTEP