Tourism is a complex industry made up of various interrelated subsectors, including transportation and accommodation. Accommodation, which caters to both domestic and international tourists, provides an important input to the overall tourism system. Marketing has become increasingly important in the hotel industry due to competition from corporate chains. Effective marketing requires research into customer needs, promotion of facilities and services, visual merchandising including of menus, and strategic pricing of services and special events. Transportation services are also an integral part of tourism, and transportation providers must adopt appropriate marketing strategies to attract customers and maximize their image in the industry.
Carnival is traditionally celebrated before Lent in Catholic and Orthodox societies, usually in February. It involves public celebrations and parades with elements of circus performances and masks. The document discusses how carnival is celebrated in different parts of the world, such as the famous Brazilian Carnival and carnivals in India, the Americas, and many European countries. Specifically, it notes that carnival is celebrated for three days in Goa, India, and people of all faiths participate in the festivities.
This document provides an overview of tourism marketing and communication mix strategies. It discusses the key components of the communication mix including advertising, sales promotion, public relations, personal selling, direct marketing, and events/experiences. It describes the characteristics of each component and how they can be applied in the tourism and travel market. The document also covers public relations methods and techniques, and the role of various promotional units in developing international tourism in India through strategic approaches.
Middlemen play an important role in the tourism industry by acting as intermediaries between consumers and suppliers. Various middlemen include travel agencies, tour operators, and online travel agencies. They perform key functions like providing information to customers, making reservations, assembling travel packages, and marketing excess inventory. Using middlemen has advantages for both consumers and suppliers by reducing costs and providing expert assistance with trip planning and booking.
This document discusses promotional techniques in tourism marketing. It covers the purpose of promotion as creating awareness and a favorable environment. The main promotional tools discussed are advertising, publicity, personal selling, and sales promotion. Advertising involves paid messages through various media channels. Publicity utilizes unpaid promotion through media mentions or word-of-mouth. Personal selling is face-to-face communication between seller and buyer. Sales promotion offers incentives to stimulate short-term sales. Government and private entities both play roles in tourism promotion using various geographical and targeted approaches.
The document discusses auditing and certification processes. It defines quality, standards, and quality management systems. It explains that auditing identifies non-conformities to reduce deficiencies. There are different types of audits - internal, by customers, and by third-parties. Certification is determined by an authorized body and issues a certificate if audit findings meet applicable requirements. Certificates are valid for a set period with surveillance visits to ensure ongoing compliance.
Managing non conformance colonel sri(titto sunny)Traum Academy
Non-conformance refers to any failure to meet established requirements. There are major and minor non-conformances. Managing non-conformance involves discovering, identifying, segregating, analyzing, approving, documenting, disposing, closing out, and tracking non-conforming items. A key part of the process is using a Non-Conforming Material Report to document each instance and the appropriate actions. Effective management of non-conformance benefits quality, operations, and profitability by identifying causes and preventing future issues.
Tourism is a complex industry made up of various interrelated subsectors, including transportation and accommodation. Accommodation, which caters to both domestic and international tourists, provides an important input to the overall tourism system. Marketing has become increasingly important in the hotel industry due to competition from corporate chains. Effective marketing requires research into customer needs, promotion of facilities and services, visual merchandising including of menus, and strategic pricing of services and special events. Transportation services are also an integral part of tourism, and transportation providers must adopt appropriate marketing strategies to attract customers and maximize their image in the industry.
Carnival is traditionally celebrated before Lent in Catholic and Orthodox societies, usually in February. It involves public celebrations and parades with elements of circus performances and masks. The document discusses how carnival is celebrated in different parts of the world, such as the famous Brazilian Carnival and carnivals in India, the Americas, and many European countries. Specifically, it notes that carnival is celebrated for three days in Goa, India, and people of all faiths participate in the festivities.
This document provides an overview of tourism marketing and communication mix strategies. It discusses the key components of the communication mix including advertising, sales promotion, public relations, personal selling, direct marketing, and events/experiences. It describes the characteristics of each component and how they can be applied in the tourism and travel market. The document also covers public relations methods and techniques, and the role of various promotional units in developing international tourism in India through strategic approaches.
Middlemen play an important role in the tourism industry by acting as intermediaries between consumers and suppliers. Various middlemen include travel agencies, tour operators, and online travel agencies. They perform key functions like providing information to customers, making reservations, assembling travel packages, and marketing excess inventory. Using middlemen has advantages for both consumers and suppliers by reducing costs and providing expert assistance with trip planning and booking.
This document discusses promotional techniques in tourism marketing. It covers the purpose of promotion as creating awareness and a favorable environment. The main promotional tools discussed are advertising, publicity, personal selling, and sales promotion. Advertising involves paid messages through various media channels. Publicity utilizes unpaid promotion through media mentions or word-of-mouth. Personal selling is face-to-face communication between seller and buyer. Sales promotion offers incentives to stimulate short-term sales. Government and private entities both play roles in tourism promotion using various geographical and targeted approaches.
The document discusses auditing and certification processes. It defines quality, standards, and quality management systems. It explains that auditing identifies non-conformities to reduce deficiencies. There are different types of audits - internal, by customers, and by third-parties. Certification is determined by an authorized body and issues a certificate if audit findings meet applicable requirements. Certificates are valid for a set period with surveillance visits to ensure ongoing compliance.
Managing non conformance colonel sri(titto sunny)Traum Academy
Non-conformance refers to any failure to meet established requirements. There are major and minor non-conformances. Managing non-conformance involves discovering, identifying, segregating, analyzing, approving, documenting, disposing, closing out, and tracking non-conforming items. A key part of the process is using a Non-Conforming Material Report to document each instance and the appropriate actions. Effective management of non-conformance benefits quality, operations, and profitability by identifying causes and preventing future issues.
The document discusses the BRIC countries of Brazil, Russia, India, and China, which are known as the fastest growing major economies. It summarizes a BRIC leaders summit that was held in Hainan, China, and attended also by South Africa. While China maintains high growth rates, the document argues that the BRIC countries cannot save the global economy on their own due to issues like inequality, corruption, and the relatively small economies of Brazil and India. It also considers whether Indonesia could become a potential future member of the BRIC countries.
The document discusses the BRIC countries of Brazil, Russia, India, and China, which were coined as having some of the fastest growing economies. It summarizes that while China has significant economic growth, Brazil and India still have smaller economies compared to the global output. It also discusses potential additional members to the BRIC countries, such as South Africa, but notes obstacles like corruption and poverty that countries like Indonesia face. The document concludes that while the BRIC countries yield influence, issues like growing inequality and corruption will limit their ability to economically "save" the rest of the world.
The document is a quotation from Ranjan Industries providing pricing and specifications for an air compressor model GC-500. Key details include:
- The air compressor has 5 HP electric motor and is double stage with 2 cylinders.
- It can displace 410 LPM of air at a maximum working pressure of 12 kg/cm2.
- The 250 liter tank capacity unit costs Rs. 61,000 with applicable taxes and delivery terms outlined.
The document summarizes procedures for information exchange regarding regulations in the United States. It outlines the notification process for proposed regulations, which includes a "notice and comment" period where notices are issued, comments from domestic and foreign parties are accepted and considered, and a final rule is published. It also describes the U.S. Federal Register as the main source for proposed regulations and notices, and an electronic tool called RegAlert that tracks regulations in U.S. states.
The document provides guidance for companies to establish themselves as thought leaders in their industry through compelling content marketing. It emphasizes the importance of understanding customers, crafting an emotional story, and distributing content through appropriate channels. Specific content types are listed, such as videos, infographics, and expert articles. The overall process involves developing a story that creates an emotional connection with the target audience and distributing it using current social media channels and tools.
Examining the "E": Bringing the plenary themes into focusElisabeth Chan
A synthesis of the plenary speeches given at TESOL 2011 New Orleans for The International Center for English faculty in our brown bag series TESOL to TICE.
1) The document discusses the allocation of risk in business restructurings and how risk and expected return are related. It provides definitions and measurements for risk, including expected value, variance, and weighted average cost of capital (WACC).
2) A case study is presented on converting a full-function distributor into a commissionaire or low-risk distributor. Various options are evaluated using WACC to compare risks and returns.
3) Several propositions are discussed, including whether the rules of risk are often denied in restructurings and how benchmark studies could be performed differently.
Aspects of pharmaceutical molecular designPeter Kenny
Presented at ResearResearch Center for Molecular Medicine of the Austrian Academy of Sciencesch Center for Molecular Medicine of the Austrian Academy of Sciences (CeMM) in July 2014 to a non-chemist audience. Not sure how it worked but it was an enjoyable visit and nobody fell asleep in the talk.
This document provides a 10 point survival guide for using social media:
1. Use multiple social networks, not just Facebook, to spread information and build reputation.
2. Engage in conversations on social media and monitor them. Conversations should be an important part of your social media presence.
3. See criticism as an opportunity for dialogue rather than a negative. Respond to critics respectfully.
This document discusses images that will be included as extras for those who purchase an album. The images have been edited by the author and will appear inside the album cover as an extra for those who purchase the album.
Molecular design: One step back and two paths forwardPeter Kenny
I presented this at the RACI Biomolecular on the Beach conference in December 2011. A correlation inflation teaser followed by alkane/water logP and SAR/SPR based on relationships between structures. The photograph in the title slide was taken in Asunción.
The document discusses the effectiveness of combining a music video with ancillary tasks like a CD cover and poster. It describes how the creator chose a friend to model for the tasks due to her talents and reliability. Props and costumes were selected to represent the mood and portray drug use realistically. Audience feedback praised the video's effects, conceptual elements, and believable sets. The creator learned that repeating elements gave the video a creepy vibe as intended.
This document discusses some challenges in pharmaceutical molecular design and strategies to address them. It touches on difficulties like exploiting weakly linked disease targets and predicting toxicity. It advocates for hypothesis-driven design over prediction-driven, using informative compounds and assays to establish structure-activity relationships efficiently. The document also discusses controlling compound behavior through molecular properties, sampling chemical space, and searching for a "sweet spot" that balances affinity and ADMET characteristics.
Betty Kincaid, PMN teaches you how to:
-Work with investors to increase
your business.
-Calculate a property’s rate of
return.
-Explain to your clients why they
should own investment property.
-Demonstrate the value of a real
estate investment versus stocks or
bonds.
The document discusses the BRIC countries of Brazil, Russia, India, and China, which are known as the fastest growing major economies. It summarizes a BRIC leaders summit that was held in Hainan, China, and attended also by South Africa. While China maintains high growth rates, the document argues that the BRIC countries cannot save the global economy on their own due to issues like inequality, corruption, and the relatively small economies of Brazil and India. It also considers whether Indonesia could become a potential future member of the BRIC countries.
The document discusses the BRIC countries of Brazil, Russia, India, and China, which were coined as having some of the fastest growing economies. It summarizes that while China has significant economic growth, Brazil and India still have smaller economies compared to the global output. It also discusses potential additional members to the BRIC countries, such as South Africa, but notes obstacles like corruption and poverty that countries like Indonesia face. The document concludes that while the BRIC countries yield influence, issues like growing inequality and corruption will limit their ability to economically "save" the rest of the world.
The document is a quotation from Ranjan Industries providing pricing and specifications for an air compressor model GC-500. Key details include:
- The air compressor has 5 HP electric motor and is double stage with 2 cylinders.
- It can displace 410 LPM of air at a maximum working pressure of 12 kg/cm2.
- The 250 liter tank capacity unit costs Rs. 61,000 with applicable taxes and delivery terms outlined.
The document summarizes procedures for information exchange regarding regulations in the United States. It outlines the notification process for proposed regulations, which includes a "notice and comment" period where notices are issued, comments from domestic and foreign parties are accepted and considered, and a final rule is published. It also describes the U.S. Federal Register as the main source for proposed regulations and notices, and an electronic tool called RegAlert that tracks regulations in U.S. states.
The document provides guidance for companies to establish themselves as thought leaders in their industry through compelling content marketing. It emphasizes the importance of understanding customers, crafting an emotional story, and distributing content through appropriate channels. Specific content types are listed, such as videos, infographics, and expert articles. The overall process involves developing a story that creates an emotional connection with the target audience and distributing it using current social media channels and tools.
Examining the "E": Bringing the plenary themes into focusElisabeth Chan
A synthesis of the plenary speeches given at TESOL 2011 New Orleans for The International Center for English faculty in our brown bag series TESOL to TICE.
1) The document discusses the allocation of risk in business restructurings and how risk and expected return are related. It provides definitions and measurements for risk, including expected value, variance, and weighted average cost of capital (WACC).
2) A case study is presented on converting a full-function distributor into a commissionaire or low-risk distributor. Various options are evaluated using WACC to compare risks and returns.
3) Several propositions are discussed, including whether the rules of risk are often denied in restructurings and how benchmark studies could be performed differently.
Aspects of pharmaceutical molecular designPeter Kenny
Presented at ResearResearch Center for Molecular Medicine of the Austrian Academy of Sciencesch Center for Molecular Medicine of the Austrian Academy of Sciences (CeMM) in July 2014 to a non-chemist audience. Not sure how it worked but it was an enjoyable visit and nobody fell asleep in the talk.
This document provides a 10 point survival guide for using social media:
1. Use multiple social networks, not just Facebook, to spread information and build reputation.
2. Engage in conversations on social media and monitor them. Conversations should be an important part of your social media presence.
3. See criticism as an opportunity for dialogue rather than a negative. Respond to critics respectfully.
This document discusses images that will be included as extras for those who purchase an album. The images have been edited by the author and will appear inside the album cover as an extra for those who purchase the album.
Molecular design: One step back and two paths forwardPeter Kenny
I presented this at the RACI Biomolecular on the Beach conference in December 2011. A correlation inflation teaser followed by alkane/water logP and SAR/SPR based on relationships between structures. The photograph in the title slide was taken in Asunción.
The document discusses the effectiveness of combining a music video with ancillary tasks like a CD cover and poster. It describes how the creator chose a friend to model for the tasks due to her talents and reliability. Props and costumes were selected to represent the mood and portray drug use realistically. Audience feedback praised the video's effects, conceptual elements, and believable sets. The creator learned that repeating elements gave the video a creepy vibe as intended.
This document discusses some challenges in pharmaceutical molecular design and strategies to address them. It touches on difficulties like exploiting weakly linked disease targets and predicting toxicity. It advocates for hypothesis-driven design over prediction-driven, using informative compounds and assays to establish structure-activity relationships efficiently. The document also discusses controlling compound behavior through molecular properties, sampling chemical space, and searching for a "sweet spot" that balances affinity and ADMET characteristics.
Betty Kincaid, PMN teaches you how to:
-Work with investors to increase
your business.
-Calculate a property’s rate of
return.
-Explain to your clients why they
should own investment property.
-Demonstrate the value of a real
estate investment versus stocks or
bonds.
Tourism marketing presentation(titto sunny)Traum Academy
This document provides an overview of tourism marketing and communication mix strategies. It discusses the key components of the communication mix including advertising, sales promotion, events and experiences, public relations, personal selling, and direct marketing. It describes the characteristics of each component and how they can be applied in the tourism and travel market. The document then focuses on public relations, outlining its meaning, significance, and various methods and techniques used. It concludes by discussing the role of various promotional units and their specific strategies for developing international tourism in India.
The document discusses concepts related to tourism product development, including the core components of a tourism product and factors that motivate or demotivate tourism. It also discusses developing tourism products through standards to ensure quality, address consumer demands, and provide economic growth. Key aspects of tourism destination development include assessment, evaluation of options, and implementation.
This document outlines key concepts for developing a marketing strategy including segmentation, positioning, and marketing mix. It discusses segmenting a market based on characteristics like needs, purchasing power, and locations. Positioning involves identifying competitive advantages and communicating a distinct position to target customers. The marketing mix refers to the optimal combination of marketing variables like product, price, place, and promotion used to achieve marketing objectives. The document provides tourism-specific examples to illustrate these strategic marketing concepts.