This document discusses various architectural styles throughout history including organic architecture, Art Nouveau, Art Deco, the International style, Mid-Century modern, Postmodern architecture. It provides examples of famous buildings for each style like Fallingwater by Frank Lloyd Wright for organic architecture and Casa Milà by Antoni Gaudí for Art Nouveau. The document asks questions at the end about how surroundings affect feelings and preferences for architectural styles.
The document discusses features for a travel planning application including generating optimal itineraries from uploaded points of interest, obtaining hotel recommendations near a given location, and retrieving information on nearby bicycle rentals during a trip. It also mentions capabilities for recording experiences during a trip and reviewing past journeys. The application aims to support travelers through the various stages of planning, experiencing, and reminiscing about a vacation.
This document discusses various architectural styles throughout history including organic architecture, Art Nouveau, Art Deco, the International style, Mid-Century modern, Postmodern architecture. It provides examples of famous buildings for each style like Fallingwater by Frank Lloyd Wright for organic architecture and Casa Milà by Antoni Gaudí for Art Nouveau. The document asks questions at the end about how surroundings affect feelings and preferences for architectural styles.
The document discusses features for a travel planning application including generating optimal itineraries from uploaded points of interest, obtaining hotel recommendations near a given location, and retrieving information on nearby bicycle rentals during a trip. It also mentions capabilities for recording experiences during a trip and reviewing past journeys. The application aims to support travelers through the various stages of planning, experiencing, and reminiscing about a vacation.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
7. 1960
The Beatles
Helter Skelter
1970
Deep Purple
Smoke on the Water
1980
Judas Priest
Breaking the Law
1990
Nirvana
Smells like teen spirit
1960년대 ~ 1990년대
모던락 발생 이전까지의 흐름
8. Electronic Guitar
Bass Guitar
Keyboard
- Rock 음악의 상징, 핵심, 주도, 퍼포먼스
- 리드기타 : 주요 멜로디 라인 연주
- 리듬 기타 : 화음 및 배경음 연주, 풍부한 사운드
- 대체적으로 무대 우측에 위치
- Bass 리듬 연주 : 전체적인 중심과 리듬, 무게 잡기
- 보통 4현 Bass 사용, 곡에 따라 5현, 6현 등 다양
- Fingering, Peaking, Slap 등의 연주기법
- 대체적으로 무대 좌측 위치
Drum
- 멜로디와 함께 기타와 보컬이 채울 수 없는 부분 충족
- 디지털 피아노, 신디사이저 등 필요에 따라 추가 구성
- 밴드 유일의 타악기로 리듬 담당
- 심벌즈, 탐탐, 스네어, Rock 베이스, 밴드의 플로우탐 악기 등의 구성
다양한 킷 구성
- 드럼 비트에 따른 장르 구분 가능 : 락 / 헤비메탈
10. 02. Modern Rock
록을 현대적으로 재해석한 것;
[모던:락]
: 세련된, 현대적인 락?
- 테크닉 위주의 하드록과는 달리 무정형/감성형 위주의 음악
- 시대에 대한 냉정한 비판, 진취적 면모 등 록의 기본 정신은 유지
- 여러 장르를 섞은 듯한 사운드와 비정형성이 특징인 실험적 음악
- 현재 상업적 음반시장에서 흔히 찾아볼 수 있는 포맷
Definition
11. Origin 1 : Alternative Rock
01. 1980년대 이후 형식미에 치우친 Rock에 신물
02. 기존의 Rock과 Metal에 대한 ‘대안 음악’
03. 테크닉보다 감수성 위주 : 무정형, 감성형, 비규격형
04. Rock의 기본적인 ‘정신’은 유지
05. “기존의 주류 음악에 대한 저항”
12. Origin 2 : British Pop; Modern Rock
01. Alternative Rock의 하위 장르 중 하나
02. 90년대 중반 영국에서의 Alternative 계열
03. Grunge, Soft Rock, Hardcore 등 다양한 장르
04. Alternative의 전 세계적 주류화
05. British Invasion에 대한 미국 라디오의 명명
: Modern Rock!!
21. Influence 1 : 자우림의 성공과 여파
삐삐밴드
모던쥬스
캔디맨
01. 1997년 <헤이 헤이 헤이>로 데뷔
02. Modern Rock / Alternative Rock으로 분류
03. 자우림의 성공 이후 여성 보컬의 혼성밴드 유행
04. 혼성밴드에‘제 2의 자우림’이란 수식어 생성
체리필터
Skool
러브홀릭 럼플피쉬
22. Buzz
Influence 2 : 아이돌 시장에서의 모던락
01. 1999년 댄스와 록을 결합한 ClickB 데뷔
02. 이후 남성 밴드 컨셉의 아이돌 그룹 생성
Click B
03. 실제 연주에 중점 보다는 비주얼 위주 / 핸드싱크
CN Blue
AOA
04. 모던락 버전으로의 다양한 편곡
Y2K
FTISLAND IU-있잖아
23. Influence 3 : Rock Ballad 열풍
김경호
최재훈 이브
네미시스
얀
김장훈
야다
플라워
01. 90년대 후반 ~ 2000년대 초중반
02. 남성 보컬 또는 밴드 위주의 유행
03. 노래방 애창곡 순위권
24. Influence 4 : 다른 장르와의 결합
박정현 + YB
에픽하이 + 넬
01. Rock과 힙합
02. Rock과 RnB
리쌍 + 국카스텐 리쌍 + YB
03. 기타
25. 05. Epilogue : Criticism
록 정신의 상실, 록에 대한 열기 저하
[비:평]
: 한국 모던락의 비평
- 자유, 저항 등 록 정신의 상실, 의미없는 가사와 사랑이야기
- 록커들의 폐쇄성 역시 한 몫
- 아이돌 음악 일색
- 대중의 무관심 : 언더그라운드와 인디음악에 대한 관심 필요
29. References
참고문헌 및 출처
- 락의 정의, 특징, 역사
- http://terms.naver.com/entry.nhn?docId=1915388&cid=50334&categoryId=50334
- https://mirror.enha.kr/wiki/%EB%A1%9D
- http://ko.wikipedia.org/wiki/%EB%A1%9D_%EC%9D%8C%EC%95%85
- http://kin.naver.com/qna/detail.nhn?d1id=3&dirId=30204&docId=49981754&qb=6529IOqzhOuztA==&enc=utf8%C2%A7ion=kin&rank=3&search_sort=0&spq=0&sp=1&pid=SubSVspySEhssbIrcFCssssssuZ-
129923&sid=VCGU2ApyVosAADVtFN0
- http://kin.naver.com/qna/detail.nhn?d1id=3&dirId=30204&docId=204283853&qb=6529&enc=utf8§ion=kin&rank=2&search_sort=0&spq=1&pid=SaNLMspySo0ssbrsMcdsssssstG-
384944&sid=VFcNOApyVo0AAGrAMgs
- http://ko.wikipedia.org/wiki/%EB%A1%9D_%EC%9D%8C%EC%95%85
- http://kin.naver.com/qna/detail.nhn?d1id=3&dirId=30204&docId=49981754&qb=6529IOqzhOuztA==&enc=utf8%C2%A7ion=kin&rank=3&search_sort=0&spq=0&sp=1&pid=SubSVspySEhssbIrcFCssssssuZ-
129923&sid=VCGU2ApyVosAADVtFN0
- 모던 락
- http://ko.wikipedia.org/wiki/%EB%AA%A8%EB%8D%98_%EB%A1%9D
- [네이버 지식백과] 모던 록 [modern rock] (시사상식사전, 박문각)
- 팝의 장르별 베스트 : Modern Rock - http://www.imbc.com/broad/radio/fm4u/goldendisc/gold_musictable/1556291_4617.html
- 이미지 : Google Images
- 동영상 : Youtube.com
Editor's Notes
11/12, 25/26 선택
로큰롤 이전, 1930년대 블루스에서 시작 -> 로큰롤 -> 록
전통적으로 전자기타를 중심으로 하며, 베이스 기타와 드럼과 심벌이 포함된 드럼 킷을 사용한다. 피아노나 해몬드 오르간, 신디사이저와 같은 건반악기도 자주 사용한다. 일반적으로 보컬리스트, 리드 기타리스트, 리듬 기타리스트, 베이시스트, 드러머 등 역할을 나누어 맡는 둘에서 다섯 정도의 멤버로 구성된다. 전통적으로는 백비트가 있는 4/4박자의 반복적 리듬을 자주 사용한다.
저항정신, 사회비판요소가 없으면 록이 아니라는 의견도 있지만, 초기 록을 보자면 '씨x 꺼져 그냥 나 하고싶은대로 하면서 살거야 냅둬'에 더 가깝다. 이후 80년대 한국에선 문화적, 사회적 환경 때문에 저항정신이 강조 되었지만, 록 음악은 기본적으로 대중 음악이다.
아래부터는 참조
이하에 서술되겠으나 원래 록음악은 12마디 블루스를 당시 기준으로 퇴폐적인 댄스리듬으로 바꿔서 만든 로커빌리, 즉 오늘날의 로큰롤에 기원을 두고 있다. 이후 록의 메인스트림 역시 블루스에 기반을 둔 로큰롤, 하드 록, 컨트리와 섞인 서던 록(Southern rock)등의 듣기 좋고 부르기 좋은 곡에 기반을 두고 있으며 당장 60년대, 70년대의 아이돌들은 대다수가 로큰롤 스타였다.
다만 록은 저항이나 비판과는 전혀 상관이 없는 단순한 대중음악의 한 장르일뿐이라고 주장하는 것 역시 어폐가 있으며, 록에서 최대한 그런 요소를 거세해서 불온한(?) 움직임을 막으려는 사회보수층과 음악산업 기업들의 의도가 그렇게 여론을 조성한다는 주장도 있다. 록 음악이 반 사회 정서를 가지게 된 첫번째 계기는 바로 포크 음악과의 결합에서 이뤄졌는데, 가장 유명한 것이 바로 1969년의 우드스톡 페스티벌이다. 포크 음악 역시 전통 음악에서 기반하여 공감대를 얻기 쉬운 음악이었으며, 그렇기 때문에 더더욱 급진적인 아티스트에 의한 프로파간다가 되기 편했다. 록 음악 역시 이 부분을 받아들여서 대중적이고 반 엘리트주의적인 음악으로 나타났다.
좌측부터 Buddy Holly, Bill Haley, Elvis Presley, Little Richard, Jerry Lee Lewis
1930년대 이후 흑인 음악 블루스의 영향으로 락큰롤 발생
1950년대 중반, 미국에서 생겨난 락큰롤이 그 원형이며 다양한 장르의 음악, 테크놀로지, 서브컬쳐 등을 받아들이며 여러 갈래에 걸친 방향으로 나타난 스타일과 무브먼트 전반
슬라이드 애니메이션에 따라 자동 연주
1960 – 락의 태동기
1970 – 하드락 : 락의 형식, 연주의 정교화
1980 – 헤비메탈 : 금속음 / (주다스 프리스트는 헤비메탈의 이미지 확립)
1990 – 너바나 : 얼터너티브 락의 폭발 / (얼터너티브 락은 락의 형식미에 치우친 데에 대한 대안 음악으로써의 역할로 등장)
푸 파이터즈, 너바나의 드러머 데이브 그롤이 커트 코베인 사후 결성한 얼터너티브 록밴드
마지막 부분 설명
:Modern rock (also known as alternative rock or alternative) is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre.[1] Generally beginning with late 1970s punk but referring especially to alternative rock music since the 1980s, the phrase "modern rock" is used to differentiate the music from classic rock, which focuses on music recorded in the 1960s through the early 1980s.
너바나 - 스멜라잌틴스피릿
05. 미국 라디오에서 영국의 침공이라는 표현을 사용하며 ‘British Modern rock’으로 표현하던 것이 ‘Modern Rock’이 되었음
콜드플레이 - 비바라비다
외국의 브릿팝 / 모던 록 밴드들
우측 하단 RHCP : 펑크지만 모던/얼터너티브 성향도 가지고 있음
좌측 하단 그린데이 : RHCP와 비슷함
중앙 하단 SOAD : Alternative “Metal” – 모던락의 영향을 받은 메탈
- 그럼 이 중 오아시스와 라디오헤드 두 밴드의 곡을 들어보도록 하겠습니다.
OASIS – Don’t look back in anger
그림 하이퍼링크
Radiohead – Creep / 영화 Hapily ever after에서 조니뎁 까메오 출연 장면(영화정보 : http://movie.naver.com/movie/bi/mi/basic.nhn?code=40427)
그림 하이퍼링크
중앙 : 넬
자우림 하단 : 델리스파이스
왼쪽 하단 남자 – 이승열 : 잘 알려지지 않은 한국 모던록의 거장
그 오른쪽 – 뜨거운 감자 : 얼터너티브/모던록을 표방하는 밴드
조용필은 K-Rock이라는 장르로 모던 락의 영향
부활은 헤비메탈을 주도했으나 가요, 팝과 더욱 가까워짐에 따라 모던 락의 영향 받은 것으로
오른쪽 하단 – 언니네 이발관 / 모던락 표방하는 밴드