I created the wireframes that were passed onto the visual designer. I also verbally communicated the conceptual ideas that I formulated from user's needs and team input.

1. ….and onlinein-store…
product,
experience, and
path to
purchase
personalization

2. my
I’m on my way to a hike
#mylulu
Edgy Angie
what i’ll wear what i’ll do
Misfit Pilates
Wed April 30 - 5pm
Rotman Wall-climbing
Fri May 1 – 3pm
Downtown Run Club
Sat May 2 – 6pm
Welcome, Jessica!
my activities
Run
club

4. my
Forme Jacket $108
We designed this jacket with our
favourite features to be the Goldilocks
of lightweight layers. Foldover
Cuffins™ sleeves help keep our
hands warm and breathable Mesh
under the arms lets us blow off post-
practice steam.
features
• cottony-soft Luon™
• Luon fabric is sweat-wicking, four-
way stretch and breathable
• fold over the cozy Cuffins™ finger
covers (cuff mittens - they're the
best of both worlds) when your
fingers get chilly
• dropped hem gives you more
coverage in the rear
Other products you might like…
Build
my own
Welcome, Jessica!
Get inspired by the people you’re following:
1
Misfit Pilates
Wed April 30 - 5pm
Rotman Wall-climbing
Fri May 1 – 3pm
Downtown Run Club
Sat May 2 – 6pm
my activities
Run
club
product details

5. my
I’m on my way to hike
#lululemon
Edgy Angie
what i’ll wear what i’ll do
Misfits pilates
Wed April 30 - 5pm
Rotman Wall-climbing
Fri May 1 – 3pm
Downtown Runclub
Sat May 2 – 6pm
zl
I’m on my way to a hike #mylulu
Edgy Angie
Leave a comment…
Misfit Pilates
Sat April 19 - 5pm
Misfit Pilates
Wed April 30 – 10am
Skinny Will
Pant
Swiftly Tech
Short Sleeve
Forme Jacket
top suggestion
What Angie’s doing this month…
Toronto Run Club
Sun April 13 - 1pm
Toronto Run Club
Sun April 27 - 1pm
Swiftly Tech
long Sleeve
Welcome, Jessica!
my activities

7. my
Forme Jacket
Welcome, Jessica!
function fashion
water resistant
Compression
pockets
Hood
base color
zipper color
zipper pull
monogram
$108
Water resistant, pockets $15
Total $123
2
build
Misfit Pilates
Wed April 30 - 5pm
Rotman Wall-climbing
Fri May 1 – 3pm
Downtown Run Club
Sat May 2 – 6pm
my activities
Run
club
_
_
_+
J.R J.RJR
v
v
v
What activity is this for you?
See how people you’re following personalized it

9. my Welcome, Jessica!
Today
Thursday, April 24
Within 5 miles of you…
Friday, April 25
April
5:00 pm Howl and Lullaby Workshop (40
guests are going!)
6:00 pm Let Loose Yoga Session
(20 guests are going!)
7:00pm Sky Stretching
(50 guests are going!)
8:00 am Jump and Dance
(50 guests are going!)
10:00 am Tame and Tickle
(25 guests are going!)
Level of difficulty:
People:
Studio details: YogaTree @ 123 Dundas
Street West
$20
…
what I’ll do
Misfit Pilates
Wed April 30 - 5pm
Rotman Wall-climbing
Fri May 1 – 3pm
Downtown Run Club
Sat May 2 – 6pm
my activities
Run
club
3

11. my Welcome, Jessica! 3
my
cart
confirmship pay
order summary
Product personalization Price Activity Price
$108
Let Loose Yoga Session
Yoga Tree @ 123 Dundas Street West
$20$15
$49
Product total $172 Activity total $20
order total $192
tax $24.96
shipping 0
total $216.96
Forme Jacket
Swiftly Tech
Short Sleeve
Water resistant

14. inspiration space

18. 2 personalizing activity
1personalizing product
3personalized path to purchase
Build
my own