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Mobility and Apps: The Intersection of Productivity in Business
The document discusses the impact of mobile devices and applications on business productivity, highlighting the rise of multi-screen engagement and the increasing use of mobile apps across various sectors. It provides statistics on smartphone usage, popular app categories, and specific case studies demonstrating effective mobile applications in industries like manufacturing and brewing. The author encourages curiosity and experimentation in mobile app development while addressing security concerns with location-based services.
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Mobility and Apps: The Intersection of Productivity in Business
- 1. Mobility and Apps The Intersection of Productivity in Business Standards By Juliann Grant, Telesian Technology Certification Education & Training Publishing Conferences & Exhibits
- 2. Juliann Grant • Lifelong marketing professional • Vice President at Telesian Technology • Social Media Community Manager, ISA • Director-Elect, Management Division ISA 2013 2
- 3. A view ofthe future Hello Juliann… I see you are shopping in Macy’s today May we suggest… Contextual Location-based Personal E-commerce 3
- 4. Mobile Devices …not for just for kids More than 110M smart phone owners in US Android 51% iPhone 31% 234M Americans 13+ use mobile devices 50% have scanned SKUs to compare products while in a store 35M Tablets 52% Tablet owners made/completed a purchase online Price comparisons Read consumer ratings 4
- 5. Rise of theDigital Omnivore • “We are entering a new digital era, an era where people are connecting with content and with brands through multiple screens – through their PC, TV, smart phone, and media tablets, we call this the rise of the Digital Omnivore.” Mark Donovan, comScore SVP for Mobile at www.comscore.com 5
- 6. What are wedoing on our phones, tablets? • 74.8% Sent text message to another phone • 73.6% Checked email • 51.1% Used downloaded apps • 49.8% Used browser • 36.7% Accessed social networking site or blog • 33.5% Played Games • 27.0% Listened to music Comscore: http://www.comscore.com/Press_Events/Press_Releases/2012/7/comScore_Reports_May_2 012_U.S._Mobile_Subscriber_Market_Share 6
- 7. The App Scene:The wildest garden yet Gartner predicts that app stores will facilitate 70B app downloads by 2014 So far…. 500,000 iPhone apps 225,000 iPad apps 10B Android apps And counting… 7
- 8. 5 Games Top App Downloads 3 Social 2 Productivity/Entertainment 1. 3. 5. Google Maps 6. iBooks 7. Angry Bird Seasons 8. Fruit Ninja 9. Talking Tom 10. Twitter 2. 4. 8
- 9. App types • Games • Location-based Services • Social Networking • Productivity • Engineering • Mobile Search • Mobile Payment/Commerce • Email • Video • Enterprise 9
- 10. Location-Based Services • Groupon,Living Social, Gowalla, Yelp • Why: – 54% for Discounts – 21% badges, status awards – Meet friends • Biggest hurdle: Security concerns 10
- 11. Social Networking Chat& Messaging 11
- 12. Photography 12
- 13. Social Networking Cont’d •Facebook – Facebook – Facely – Friendcaster (Android) – Sense (Android) – Flow (Android) • Twitter – Twitter – Twitterific – Twinkle 13
- 14. Social Networking • SocialAggregators: – Hootsuite – Tweetdeck – Path – Seesmic – Sprout • Music – Pandora – Spotify – Last.FM 14
- 15. Productivity Apps • Anyplatform – DropBox – Evernote – FedEx Mobile – Instant Meeting – ODF Viewer – Save Meeting – OpenTable – Barcode Scanner 15
- 16. Productivity Apps • Android: – Dropbox – Evernote – FaxApp – Toggl – time management – Time Tracker – Evi – virtual assistant comparable to Siri – Easy app manager – Handy Scanner Free PDF – Google Launcher – Touch Down (synch microsoft email accts) 16
- 17. Top iPad Appsfor Engineering • TurboXViewer • Autodesk CAD WS • Nastran • Engineering Unit Conversion from Active Minds • Rockwell Automation Small System Sketcher • Siemens Sirius eAssistance DocuFinder • Siemens Team Center Mobility – works with PLM app • Gauge Finder • powerOne Financial Calculator by Infinity Softworks • Compressible Flow Calculator by BS Software • HVAC Professional 17
- 18. Case study: Customerfacing application • Sales Reps: Detailed specs on Powersource products • Distributors and sales teams have immediate access to data on more than 200,000 products – Engineering – 3D parts modeling – Ordering lead times • http://www.industryweek.com/companies-amp-executives/mobile-apps-break-manufacturing 18
- 19. Case Study: BreweryApplication • Aurora Industrial Automation – Real time access to plant floor data thru Rockwell FactoryTalk, Viewpoint, Vantage Point 19
- 20. Brewery App 20
- 21. In the Worldof Apps: Be Like the Doc Be curious Experiment Be willing to fail Practice safe app sharing 21
- 22. Questions? Juliann M. Grant julianng@telesian.com Twitter: @julianng LinkedIn: http://www.linkedin.com/in/julianngrant 22