This document provides an overview of mobile apps and trends. It begins with introductions from the CEO and director of operations. The agenda then outlines topics including mobile vocabulary, statistics on mobile adoption and usage, trends in mobile technologies and apps, and opportunities for enterprises and consumers to develop apps. It concludes with a demo of the AppMakr app development tool.

1. All About Apps
Daniel R. Odio, CEO
Sue Ko, Director of Operations

2. 2008: PointAbout
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3. 2010: Self-Service Apps

4. 2011: Making Apps Social

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7. Agenda
• Audience Poll Tweet your questions with
hashtag #NTCAapps
• Mobile Vocab
• Mobile Stats
• Mobile Trends
• Enterprise App Opportunities
• Consumer App Opportunities
• AppMakr Demo
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8. Audience Poll
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9. Mobile Vocab
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10. Mobile Vocab
• Mobile • In-App Purchase
• Smartphone • Hybrid App
• Feature phone • NFC
• Tablet
• SDK
• App
• Mobile Web • API
• HTML5 • Gamification
• Downloads
• Engagement
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11. The Mobile Pyramid
Rich Experience. Narrow Distribution
Functionality (richness of experience)
Typically limited to smartphones (iPhone,
Android, Palm). Utilizes phone’s features like
GPS, accelerometer, address book, offline access.
Apps Great for gaming, social networking, augmented
reality and other rich applications.
Experience Limited by Browser (some
better than others). Wide Distribution
Mobile Web Mobile banking, airline flight status… most of
what you do on the web, but on the phone.
Limited Experience. Widest Distribution
SMS / Texting Useful for calls to action. Text “HAITI” to 12345.
Distribution (potential audience size)
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12. How an App Works
Web HTTP SQL
Server Data
Page
API SQL
App Server Data
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13. Mobile Stats
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14. Android Market Share rose from 1.6% to 9.6% in one year (mid 2010)
There are 5.6 Billion cell phones worldwide
Mobile app industry projected to be $100 Billion+ by 2017
103% of US households have a cell phone
Smartphone sales overtook feature phone sales in 2011
Age 18-24 has 96% wireless penetration
Mobile ad industry will be $30 Billion by 2015
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20. Mobile Trends
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21. 2010 iPhone = 2000 iMac
2000 iMac 2010 iPhone 4
• Operating System - Mac OS 9.0.4 • Operating System - iOS 4.0
• Processor - 500 MHz PowerPC G3 • Processor - 1 Ghz ARM A4 CPU,
CPU, 128MB Memory 512MB Memory
• Graphics - ATI Rage 128 Pro, 8MB • Graphics - PowerVR SGX 535, uses
of memory (8 million triangles) system memory (28 million triangles)
• Screen - 786K pixels • Screen - 614K pixels
• Data Transfer Speeds - 1.3-12.5 • Data Transfer Speeds - .04-20MB/s
MB/s (DVD-ROM-1/100 Ethernet) (3G-WiFi)
• Storage - 30GB Hard Drive • Storage - 32GB Flash Drive
• Dimensions - 15.0 x 15.0 x 17.1 in. • Dimensions - 4.5 x 2.31 x .31 inches
• Weight - 34.7 pounds • Weight - 4.8 ounces
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22. My Vacation
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23. My Vacation
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24. My Vacation
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25. App Assisted Devices
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26. An App for Every Need
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27. Gamification
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28. Mobile Commerce
• Accept CC Payments with Square
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29. Geofencing
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30. Augmented Reality
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31. Enterprise App Opportunities
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32. Enterprise App Opportunities
• Exec Dashboard
• Sales Teams
• Cust. Svc. Reps
• Auditing
• Quality Control
Big Tablet Oppty!
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33. Consumer App Opportunities
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34. Consumer App Opportunities
• New Communication Channel
• Upsell + New Services
• Customer Service
• Publish Outage Maps
• Mobile Scheduling for Services
• Sign up for Accounts
• Generate Revenue
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35. Resell Apps Mobile Svcs. Integrate
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36. Mobile Web Development
• Find out what % of your users are mobile
• Optimize your website for mobile web
• Optimize your website for your userbase’s
phone types
• Explore HTML5 & PhoneGap technologies
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37. App Development
• Know Your Audience
• Budget & Goals
• Define Success
• In-House vs. Consulting
• App Frameworks (AppMakr, Titanium)
• Debrief & Round 2
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38. AppMakr Demo
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39. Contact Info
Make an app at www.AppMakr.com
info@AppMakr.com
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