The Mobile World Congress 2017 event highlighted several important trends in mobile and telecommunications, including the growing role of artificial intelligence. Many companies demonstrated virtual personal assistants powered by AI, and analysts predict 20% of smartphone interactions will be with AI assistants by 2019. Additional trends included an emphasis on connectivity innovations for enhanced mobile devices, applications, and the growing Internet of Things sector. While new smartphones and devices incorporated improvements like better cameras and performance, there were no major technological revolutions highlighted at the event.

1. Mobile World Congress 2017
The world's largest event dedicated to the mobile and telecommunications industries
« MWC Highlights, Market Trends & Mobile Economy »
ICT Business Unit - impulse.brussels

2. Summary
1. Why go to the MWC?
2. MWC 2017 highlights
3. Most important trends of MWC
4. Mobile Economy – Key Figures 2016
5. Conclusion

3. 1. Why go to the MWC?
MWC Key Figures (2016-2017)
MWC 2017 surpasses record 108,000 visitors from 208 countries
3,500 members of the press/analsyt
The GSMA (MWC organizer) represents the interests of mobile operators
worldwide, uniting nearly 800 operators with almost 300 companies
in the broader mobile ecosystem, including handset and device makers,
software companies, equipment providers and internet
companies, as well as organisations in adjacent industry sectors
2017 108.000
The biggest and most
relevant mobile event
2,300 exhibiting companies
6,100 CEOs

4. 1. Why go to the MWC?
Great Topics : 7 themes
VR/AR
IOT
Big Data-AI
MWC themes are in relation to the Top 3 priority technologies for
Brussels as identified in the NextTech plan (IOT, AI/Big Data, VR/AR)

5. 1. Why go to the MWC?
Cool side events
4,000 people participated in the ESL Expo and an average of
700,000 online viewers
Over four days, YoMo Barcelona will
welcome up to 20,000 10-16 year
old school children from across
Catalonia and Spain to one huge
showcase of science and technology
The GSMA’s important new gender gap
programme Women4Tech comprises a series
of events and activities over the four days of
Mobile World Congress focuses on increasing
the inclusion of women in the mobile industry
and showcasing best practices and industry
action for female leadership in the digital age
The NEXTech Hall 8,0 will showcase companies
at the forefront of virtual and augmented reality
(AR), robotics, AI, Drone Zone, open theatre
to draw 20,000
visitors (2017) in its fourth
year, 60% more than the last
year (2016 : Attracted more
than 12,500 attendees)
The City was one of the most
popular attractions in 2016
welcoming nearly 30,000 visitors
Leading mobile brands AT&T,
Cisco Jasper, KT Corporation
and Sierra Wireless
Hall 4 Stand 4A10/ 4A30
 Many activities in parallel
startup, woman, youth, gov forum, award, competition, etc
The Ministerial Programme is a unique forum for the world’s
most influential telecommunications leaders to unite and
discuss the challenges and opportunities facing the mobile
sector (1,500 attendees, including 168 delegations
representing 137 countries and 31 international organisations)
The Glomo Awards this year includes the
broadest range of categories than ever before,
with 39 awards across eight umbrella categories

6. 3 co-organizers : BIE (main), AWEX, FIT
38 belgian companies
12 brussels companies
87 Seconds
IOT Faktory
Avertim
Mobylosoft
Xconify
Netaxis Solutions
Quamotion
Emaze
Emixis
Smart Media Europe
180 net square metres
1. Why go to the MWC?
The Amazing Belgian Pavilion 2017
(HALL 7 – 7G71)
Government-funded Pavilion
In total
98,000
square meters
of space
Apptweak
PicoGroup

7. 1. Why go to the MWC?
Main benefits for brussels-based companies
1. Meet the Mobile Ecosystem : Customers, Partners, Competitors, Investors & Press
With belgian companies With European partners Worldwide companies
Major brands such as AOL, Cisco
Systems, Deutsche Telekom, Ericsson, Ford,
Google, Hewlett Packard Enterprise, HTC,
Huawei, IBM, Intel, Lenovo, LG, Mercedes-Benz,
Microsoft, NEC, Nokia Solutions and Networks,
Oracle, Orange, Philips Lighting, Qualcomm
Incorporated, Samsung Electronics, SAP, Sony
Mobile, Telefónica, Vodafone, Volkswagen and
ZTE, among others
With the support of
Enterprise Europe Brussels
4 Brussels-based companies
participated to 40 B2B meetings
Mobilosoft, Quamotion, Preigotek,
Avertim
The presence of other belgium
companies & organizations :
Bics, Yondr, Datascoutd (Sirris),, Energics+,
Real Impact Analytics, European startup
network startup.be, Flir, Hubble connected,
Imec, Jacoti, Muuselabs, Phoenix Busines
solutions, Innoviris etc

8. 1. Why go to the MWC?
Main benefits for brussels-based companies
2. Learn about the major trends/innovation/vision of the mobile industry market
 To plan R&D &
commercial/partner projects
See and hear world-class keynote
speakers (33) : KT, AT&T, Huawei,
Kaspersky, Vivendi, Niantic

9. 1. Why go to the MWC?
Main benefits for brussels-based companies
3. Meet & interact with our “Digital” Belgian politician
Alexander De Croo & the Belgian tech ecosystem
Minister of Development Cooperation, Digital Agenda,
Telecom and Postal Services

10. 2. MWC 2017 highlights
Most Innovative Smartphones
No revolution… It’s just a technology evolution (processor,
screen, camera, battery, design etc) & nostalgia (retro phone)
Sony XZ : World first smartphone with a 4K HDR
display (5.5-inch) & Super slow motion video
Nokia’s big come back: Nokia 3, 5,
6, P1 Concept & 3310 (with snake)
Huawei P10
smarter selfie, 4.5G and rear
cameras (599€)
LG G6
big screen (5.7 inch), water
resistance and dual cameras
Blackberry (TCL) KeyOne
Physical keyboard, Android 7.1.1.,
fingerprint sensor - “boost mode",
 Samsung to launch Galaxy S8 on March 29
Lenovo Moto G5/G5 plus
5/5.2 inch, Snapdragon 430/625,
Amazon alexa compatibility
34 new smartphones
Wiko WIM, Agraalphone(4 in 1), lcatel U5, Oppo
5x, ZTE blade v8, Echo star, Archos 55, Haier, etc

11. 2. MWC 2017 highlights
Most Innovative Devices (tablet, wearable, camera)
Sony Xperia Touch (1500€)
Projector that turns any surface into a
touchscreen (into a 23-inch)
Huawei Watch 2
Android Wear 2.0, 4G connectivity, GPS,
NFC and new processors,1.2-inch (390x390
display), 420mAh battery, heart rate sensor,
4GB of storage and 768MB of RAM
Some new innovations : tabs/smartwatches/360 cameras
(with more battery, storage and connectivity)
LG Watch Sport
1.38 inch (480 x 480 pixel), LTE, GPS,
HRM, and NFC Qualcomm Snapdragon
2100 chipset, 768MB of RAM, 4GB of
storage and a battery capacity of 430mAh
Samsung Galaxy Tab S3
Android 7.0, 9.7-inch Super AMOLED,
S-Pen, Snapdragon 820 6,000mAh (Battery)
Samsung Galaxy Book 10/12
Windows 10, 10-12-inch FHD, i5
processor (dual core 3.1GHzB12)
Ulefone VRKAM
360 camera accessory for a
smartphone (Android) , video resolution
:1920 x 1080, photo resolution "3k"
Vuze camera (799$)
the world’s first consumer
3D 360 VR camera
Others Tabs/books/camera
Lenovo Tab 4, Porsche Design Book One, Yi Action Camera…

12. 2. MWC 2017 highlights
Other Innovative « things »
Kolibree Ara ($130)
Connected toothbrush
with 3-D motion sensors
Also a lot of new connected objects (ear, glass, clothes…)
Sony Xperia ear ($199)
which includes a virtual assistant
called the Sony Agent
Vuzix M3000 (no pricing)
Smart glasses designed and built
(Operates on Android and iOS) specifically
for the enterprise customer (SAP, DHL)
Meizu Super mCharge
(no pricing)
Fully Charges a 3000mAh
Battery in 20 Minutes
Lechal (100€)
Displayed shoes with smart
soles which vibrate to guide
users to their destination
DJI M200
DJI announced its first enterprise drone
(tower inspections)
IoT Safety Jacket
KT has partnered with Kolon
(clothing manufacturer) to
create a connected jacket
designed for use in remote
locations
Nokia Announces Withings Rebrand
Smart connected home products

13. 2. MWC 2017 highlights
Some interesting winners of the 2017 Glomo Awards
 Category 1: The Connected Life Awards
 Category 2: Best Mobile Services
 Category 3: Social & Economic Development
 Category 4: Best Mobile Apps
39 awards across 8
umbrella categories
wins Best Overall Mobile App (downloaded more than 650 million times)
wins Best Mobile in Emergency for ”Hello Hope” Mobile App for İntegration of Syrian Refugees
wins Best Mobile Innovation for Automotive (used by 23 leading automotive OEMs)
wins Best Mobile Cloud Service or App app delivers a digital workspace that integrates device management
wins Best Mobile App for Virtual or Augmented Reality
Blippar is the only visual discovery app for the real world powered by augmented reality and artificial intelligence
More details https://www.globalmobileawards.com/nominee2017

14. 2. MWC 2017 highlights
Some interesting winners of the 2017 Glomo Awards
 Category 5: Best Mobile Handsets & Devices
 Category 6: Best Mobile Technology
 Category 7: Government Excellence Award
 Category 8: Outstanding Achievement
wins Best Mobile Security
More details https://www.globalmobileawards.com/nominee2017
wins Best Wearable Mobile Technology Orange VR1 Aimed at customers making their first steps into the VR world
Pakistan wins Government Leadership Award
Women4Technology – Industry Leadership Award
Awards recognises the Government of Pakistan’s proactive approach in consulting with the industry as it embarks on a series of
regulatory reforms
SDS Suite provides companies with a secure way to manage their devices and minimize security risks without sacrificing user convenience
Anar Simpson : She is a global ambassador for Iridescent Learning’s Technovation Challenge and professional and cultural
mentor for the US State Department’s TechWomen program
wins App Challenge Mobile Connect
eVoting and interactive solutions (2nd place)

15. 3. Most important trends of MWC
Trends 1 : Artificial Intelligence First!
 Virtual personal assistants
 Line (Japan’s leading messaging app with over 217 million users) announces a conversational
AI Assistant service Clova  Line wants ‘Clova’ to be leading AI platform in Asia
 A lot of demonstrations of Amazon.com's Echo  a hands-free speaker with AI-powered
virtual assistant Alexa
 Sony unveiled a new version of its Xperia Ear earphones which includes a virtual assistant
called the Sony Agent
 Both LG and Motorola presented new flagship smartphones that integrated a virtual assistant
(Samsung Galaxy S8 will include AI virtual assistant)
By 2019, 20% of smartphone interactions will be with virtual personal assistants (Gartner)
 Cognitive intelligence
 Watson was able to recognize structures, elements, and features in Gaudí's art and his work
(Jonas Nwuke, Manager, IBM Watson)
 Telefónica presents AURA, a pioneering way in the industry to interact with customers based
on cognitive intelligence
 Robots
 Mastercard has helped SoftBank’s Pepper the robot get a job at Pizza Hut (Hong Kong)
 At Korea Telecom’s stand, 2 robotic arms played the drums
The potential of AI is huge
Market for Artificial Intelligence
projected to hit $36 Billion by 2025
(Market research firm Tractica - 2016)

16. 3. Most important trends of MWC
Trends 1 : Artificial Intelligence First!
SoftBank CEO Masayoshi Son (keynote said « Super intelligence is going to
become a reality, his belief is that computers will exceed humans in
intelligence in 3 decades (2040)”
The potential of AI is huge
The 'singularity' concept
 “Even shoes will be smarter than us soon (within 30 year)”

17. 3. Most important trends of MWC
Trends 1 : Artificial Intelligence First!
The First Thinking Sculpture: Inspired by
Gaudí, created with Watson (IBM)Aura: Cognitive Intelligence Platform (Telefonica)
Robocar - the world's first AI-powered, self-
driving electric racer (Roborace)
SPORT
ARTB2B
ROBOT
Pepper robot companion
(SoftBank Robotics)
The potential of AI is huge

18. 3. Most important trends of MWC
Trends 2 : Wireless 5G is coming!
 The hype about the potential of the next generation of mobile
networks has reached new heights :
 Speeds must be up to 20 gigabites
 5G is the key to speed up Internet of Things
 5G is more than just speed…
 the biggest benefit of 5G is its low latency
 5G can make remote driving a reality (Telefonica & Ericsson)
 5G will unlock the true capability of drones  Lynn Comp, director of market
development at Intel, cited the example of a drone flying over an oil drill with a video
camera
 5G could enhance the VR experience  real time with live-streaming virtual worlds
 New "service-level agreements" that guarantee a connection for mission-critical
businesses and application
 The most obvious application of 5G is as a replacement for traditional home
internet service (Verizon & AT&T already investing in trials in the US)
 5G is expected to be shown off during the :
 PyeongChang (South Korea) Winter Olympics Games in 2018
 Tokyo (Japan) Suler Olympic Games in 2020
5G takes center stage at Mobile World Congress
Nokia,announces
its first 5G
platform, named
“5G First”
In 2035, 5G will enable $12,3 trillion
of global economic output (IHS Market)

19. 3. Most important trends of MWC
Trends 2 : Wireless 5G is coming!
Hwang Chang-kyu, Korean Telecom Chairman, said in his opening keynote address at the
MWC 2017, “The 5G era is combined with network, the Intern of Everything (IoE), big data and
AI, and it will completely change existing industries and markets”
Wang Xiaoyun , General Manager of China Mobile’s department of technology, said “besides
developing a united 5G standard and pushing trials to validate the technologies, an important
task is to establish the overall industry ecosystem”. The operator already has 98 partners in
its 5G Innovation Centre. “China Mobile aims to launch phase 2 product validation trials in 2018
and to have a commercial launch in 2020”, she said
Gordon Mansfield, VP of RAN and device design at AT&T, said “the reason for early trials is
to get feedback from users, both consumer and business, to validate the technology in
various applications”
Magnus Ewerbring, Ericsson’s CTO for APAC, agreed, saying “it wants to be educated
about their industries to help them transform their businesses”. He noted the industry
“needs to keep up with the global momentum on 5G”
Ajit Pai, chairman of the Federal Communications Commission (FCC),said “5G could
transform the wireless world” He cited the growth of online business in his decision to
deregulate the internet
“4G was an improvement on 3G, with more speed
but it basically came from the same sphere, while
5G has aspirations to solve a whole range of
uses which are outside that sphere,” said Viktor
Arvidsson, head of strategy for Ericsson France.
5G takes center stage at Mobile World Congress

20. 3. Most important trends of MWC
Trends 3 : IoT, a hot topic!
Mobile IoT Development kits (AT&T)
Greenwave Systems launched its
analytics product - Axon Predict -
to manage critical data at the edge
of a network in real time
IoT is disrupting businesses and transforming
how they interact with the world
Harman
demonstrated a
vibration sensor on
this industrial motor
IoT
sensors
Libelium showed
a variety of
environmental
sensing modules
(Sigfox, LTE, Wifi)
Connected screwdriver with motion sensors
attached to NB-IoT modules that transmit real-
time data to the Cellular IoT network (Ericsson)
Harman, and Vmware
announced a collaboration to
deliver simplified and specialized
IoT solutions for enterprise
customers in industrial, retail,
building management, automotive
and energy efficiency industries
IoT
platforms
IoT a $2 trillion market in 2017
(Gartner)
Nokia won the 2017 GLOMO Award in the
“Best IoT innovation for Mobile
Networks”category with its end-to-end IoT
solution which includes: IMPACT (Connected
Device Platform + connectity option
Intel IoT Platform
provides a foundation for
connecting devices, security,
and unlocking the value of data

21. 3. Most important trends of MWC
Trends 4 : Concept, connected & self-driving cars
“Peugeot’s Instinct concept
active driving and autonomous
modes
SEAT eMii
electric prototype to promote a
carsharing pilot project Ford reveals 'Autolivery' concept
for delivering packages using
drones and self-driving vans
SAP Mojio (Nokia/Hertz/Concur)
SAP's connected car platform (includes Locator,
wifi, payments, alert, expense reporting)
SK Telecom
5G network on a connected car
running at 170 km/h (3,6 Gbit/s)
BMW Connected service,
which can be integrated
with Apple CarPlay/Watch,
Amazon Echo & Samsung
Gear
Mobile technology is transforming automotive industry
 Many brands (Peugeot, Volkswagen Mercedes, and Ford) announced
partnerships with mobile operators to bring 4G technology onboard
Jaguar XJ's
Connected car platforms
Connected Car Market worth
37.7 Million Units by 2022
(MarketsandMarkets)

22. 3. Most important trends of MWC
Trends 5 : VR/AR was everywhere
.
VR were front and centre, in a sign of the importance
placed on the technology by the mobile sector
Qualcomm announced a new VR
development kit and head-mounted
display (HMD) developer program to
facilitate VR development
Samsung announced that
the Gear VR will soon get
a companion controller
to better enable consumers
to interact with their virtual
surroundings
AT&T's booth used HoloLens
in a synchronized demo of the
amazing technology behind
the winning Red Bull Formula
Visitors enjoy
Samsung VR
experience
HTC Vive
demo
Korean Telecom
K-Pop VR
Huawei shows the potential of
5G  low latency networks,
extreme bandwidth for real-
time data
Global VR headset revenues will reach
$895 million in 2016
 VR Mobile : 87% of Total shipments
but 23% of value share
(Strategy Analytics)

23. 4. Mobile Economy – Key Figures 2016
Mobile Subcribers
Mobile adoption still rising, but
growth continues to slow
At the end of 2016, 65% of the world’s population had a mobile subscription

24. 4. Mobile Economy – Key Figures 2016
Mobile Subcribers
The average rate of unique subscriber for developed markets of 84% is approaching saturation
10 countries (China, India, etc) will account for 72% of growth in new mobile subscribers worldwide
Dutch mobile revenues (Vodafone, T-Mobile, KPN, Tele2)
fall 4% in 2016 to €4.7 billion! (Telecompaper)
In Belgium : Proximus  Turnover : € 5.8 billion (-2,1%)

25. 4. Mobile Economy – Key Figures 2016
Technology shift (2/3/4G)
Accelerating moves to mobile
broadband networks (3G&4G)
and smartphone adoption
(65% by 2020)
4G  41% of total by 2020

26. 4. Mobile Economy – Key Figures 2016
Technology shift (5G network deployments)
• South Korea – KT has announced that it will launch commercial
5G services in 2019
• Japan – NTT DoCoMo has announced that it will launch
commercial 5G services in 2020
• China – China Mobile plans to deploy 10,000 5G base stations by
2020
• US – operators have been testing and developing fixed-wireless
access solutions using mmW technologies, and are expected to be
among the first to launch commercial 5G wireless networks
• Europe – in July 2016, the major European operators published a
5G manifesto, which indicated a target of launching 5G in at least
one city in each of the European member states by 2020
• Middle East – Etisalat has indicated that it will launch a
nationwide 5G network in time for Expo2020 in the UAE
Demand for a new network technology cycle is accelerating
the development of 5G
 1.1 billion 5G connections by 2025
Proximus launches 4.5G (8x faster than 4G) as first
in Belgium with Huawei technology (2/2017)
Proximus is the first Belgium operator to test 5G (70
Gbps more than 100x faster than 4G) with Huawei (11/2016)

27. 4. Mobile Economy – Key Figures 2016
Mobile contribution to GDP (Direct)
Mobile industry (Infrastructure, operators, device manufacturing, retailers, content/app)
driving innovation and growth  direct economic contribution
“Video is a trillion dollar business for Telcos” &
“by the year 2020, Video will account for 50%
of global mobile revenues compared to 25%
in 2016” says Huawei CEO

28. 4. Mobile Economy – Key Figures 2016
Mobile contribution to GDP (Indirect)
Mobile industry (Infrastructure, operators, device manufacturing, retailers, content)
driving innovation and growth
 Direct & Indirect economic contribution :
Entertainment, e-health, smartcity, fintech, ad tech…
«Complementary between the content and
access (telco) industries”
Netflix CEO Reed Hastings, Vivendi CEO Arnaud de
Puyfontaine, Turner CEO John Martin, Vice Media CEO Shane
Smith and AT&T Entertainment Group CEO John Stankey are
among the keynote speakers
Trends : US/FR Telecom companies are
becoming media companies
(US Acquisition : AT&T/Time Warrner, Verizon/Yahoo,
Comcast/NBC-Universal, - In France : SFR/Altice Médias)

29. 4. Mobile Economy – Key Figures 2016
Employment
In 2016 mobile operators and the ecosystem provided direct employment to more than
11 million people globally

30. 4. Mobile Economy – Key Figures 2016
Public Funding
The mobile ecosystem also makes a significant contribution to the funding of the
public sector through general taxation

31. Conclusion
 With more than 108.000 visitors, MWC continues to be the biggest mobile events
 An increase of 7% over the previous year
 Visitors from 208 countries - 2,300 exhibiting companies
 3,500 international media and industry analysts - including more than 6,100 CEOs
 Innovative Smartphones : technological evolutions rather than a revolution
 MWC showcased a range of forward-thinking companies and disruptive
technologies, from artificial intelligence, 5G demos, virtual reality/augmented
reality to cars, Internet of thing (IOT Platforms : IBM Watson, Nokia Impact, Intel) and
more (content, security, legal…)
 Mobile Technology will impact everything, specially Entertainement, Smartcity,
Fintech (payment) & e-Health
 Mobile Economy contributing to economic growth (3,3TN) & direct jobs (11,2M)
 Great satisfaction for Brussels-based companies (contact, prospect, partner)

32. MWC 2018…
If you would like to learn more about participating in the event as an exhibitor
(Belgian Pavillon), please contact the Brussels Invest Export team :
Ariane LEONARD
Economic attaché @ Madrid
T + 34 91/435 13 23 & 24 - F + 34 91/435 14 40
madrid@brussels-spain.com
or
Sophie D'HAEMER
Project Manager Export Promotion
+32 2 800 40 86
sdhaemer@sprb.brussels

33. Annex
AI

34. Annex
AI
VR

35. Annex
IOT
AI

36. Annex
VR