The document outlines the mobile shopping experience provided by Freshima Supermarket, emphasizing services like SMS alerts for promotions, voting for favorite branches, and easy shopping through mobile web and SMS. Shoppers can request delivery, view product details, and make payments via mobile money or bank accounts. The document also discusses admin capabilities for managing customer purchases and improving service delivery through market intelligence.

1. Smart
shoppers
By Virtualmobile| 2012
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2. Why?
We still haven’t fulfilled the
consumers’ needs in shopping.

3. Online Connection
Internet connection as become a
need to mobile consumers
17 Million
Mobile owners

4. Platforms
WEB
SMS Mobile WEB
Smart Phone
( Android, Windows Phone & Symbian)

5. New Devices
More new devices with more
capabilities.

6. SOLUTIONS
Simplify the shopping experience to fulfill the shopper’s needs

7. SOLTURA
experience

8. Mobile SMS
Shoppers are privileged to
send request to merchant.
Shoppers benefit by receiving
updates from their supermarket.
17 Million
Shoppers are empowered to vote for
their favorite supermarket branch.
texts

9. Shopper receives alerts from
freshima supermarket.
383
Received Tue @ 8:41
From: 383
Alerts
Message:
freshimalert_ buy 1kg
omo and get free set
of pegs.
… and get free pegs!
Shoppers get to receive delivery alerts or promotional,
special offers from the supermarket. E.g. New product
price, Discount on product and availability of new
products.
Code – freshimalert_

10. Freshima Supermarket Alerts Use – Solution Screen
Manage Content
Message Content
110
Buy 1kg of omo and get a free set of pegs.
SEND CANCEL

11. Shopper sends for his/her
request to freshima supermarket.
383
Sent Tue @ 8:41
From: 383
Request
Message: favoreq_
where is freshima’s
westlands branch?
….Westlands branch?
Shoppers gets to ask , send suggestions or make a quick
enquire to the supermarket. i.e. Location of various stores.
Hence this enhances productivity in the supermarket.
Code – favoreq_

12. Freshima Supermarket View – Solution Screen
View Messages Settings
Application Name : Freshima Supermarket Refresh | Auto Refresh On / Off
Date/Time Message Response
favoreq_ where is freshima’s
05-03-2012 10:06:02 westlands branch? Reply
BACK

13. Shopper voting for his/her
favorite supermarket branch.
383
Sent Tue @ 8:41
From: 383
Message: favote_ 1
favote_ 1
Votes
Shoppers participate in consumer experience surveys
conduct by the supermarket – ratings for the customer
services (SMS VOTING) – customers can be asked the
following questions to rate on service..
Code – favote_

14. Freshima Supermarket Vote View – Solution Screen
Usage Charts Settings
Subscription Summary
Total Votes: 100
Total Successful Votes: 75
Total Invalid Votes: 0
Candidate Code Description Number Of Votes Last Voted On
1 Excellent 75 05-03-2012 10:06:02
2 Good 0
3 Average 0
4 Poor 0
Last Update : 05-03-2012 10:06:02 Update Now
BACK

15. WAP
experience

16. Mobile Shopping
Shoppers are able to shop, request
for delivery and pay right from their
mobile phone.
“My Shopping list”
1. A loaf of bread
2. Cooking Oil
3. 2 kg of Meat
4.
5.
A Tin of Royco
Chocolate Cookies

For the
kids!

17. Home
Mobile Shoppers can get to view simplified options for
easy shopping.
Mobile Shopper Experience:
Featured Products – Mobile shoppers get to view latest
updated products.
Search all categories – Gets to search items per
categories.
All Categories – Gets to view all categories.
My Cart – Gets to view his/her current shopping items in
the shopping cart.
Contact Us – This is the physical address for Freshima.
Log Out – Get to sign off once finished doing shopping.

18. Item Details
Mobile Shoppers can get to preview the products
description.
1 Mobile Shopper Experience:
2
3
Product Info. – This are product details, weight and Price
4
5 for the product. And also gets to view reference number.
6
Required Units – Mobile shoppers gets to choose
number of units he/she needs.
Add to Cart – This sends the item to the shopping cart.
Buy Now– This allow you to purchase the item if there is
no more item you want to buy.

19. Delivery
Mobile Shoppers have an option for their items to be
delivered at their door step..
Mobile Shopper Experience:
Delivery Info– Mobile shoppers get to view name of
product, Quantity and price. Also get to fill in his/her
delivery details.
Term and Condition – Legal agreements.
Confirm – This is sent to the admin and awaits approval.

20. M - Pesa
M - Banking
Payment
Mobile Shoppers can make payment using their bank
account, mobile money account or Freshima voucher.
Mobile Shopper Experience:
Product Info. – This are product details and Prices for
both the product and the delivery charges.
Payment Info– Mobile shoppers have various options for
payments.
Pay – This allows the transaction to go through.

21. WAP Admin
experience

22. Admin
An improved analysis of customer purchase trend (Market
Intelligence.
Mobile Shopper Experience:
Approved Purchased Request – Admin is able to view
invoices of purchased items by the shopper.
To be delivered – Admin is able to view all approved
items purchased by the mobile shopper to be delivered.
To be Issued – This is sent to the admin and awaits
approval.
Change Password– Admin is able to change password for
security purpose.

23. A.P.R.
Mobile Shoppers have an option for their items to be
delivered at their door step..
Mobile Shopper Experience:
Invoice – Mobile shoppers get to view name of product,
Quantity and price. Also get to fill in his/her delivery details.

24. Invoice
Get real time data on which product as a high turn around.
Mobile Shopper Experience:
Invoice – Admin is able to reject or approve the item
purchased by the mobile shopper.

25. Delivery
Increase stability in service delivery.
Mobile Shopper Experience:
Address – Mobile shoppers’ physical home / office
location.
Mark as Delivery – The item is approved for delivery.

26. M - Pesa
M - Banking
Payment
Mobile Shoppers can make payment using their bank
account, mobile money account or Freshima voucher.
Mobile Shopper Experience:
Product Info. – This are product details and Prices for
both the product and the delivery charges.
Payment Info– Mobile shoppers have various options for
payments.
Pay – This allows the transaction to go through.

27. UI Design
Freshima Brand – Logo Identity

28. WEB
experience

29. Web Shopping
Shoppers are empowered to vote for
their favorite supermarket branch.
“My battery as ran off”


30. Featured Products

31. Product Description

32. Products Purchase

33. Payments

34. WEB Admin
experience

35. Featured Products

36. Mode of Payment
SOLUTION
Cashless solution for innovating shoppers

37. Mode of Payment
Near Field Communication

38. Back Side
Serial Number
Front Side

39. NFC Card
How it Works
NFC
Transaction Check Balance
Make
Payments
With the card at the back of the
phone, payment transactions can be
made

40. 
Smiles!
Freshima shopping
Delivery

41. https://www.virtualmobile.co.ke
Thank You
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