Mobile marketing is poised to become the biggest marketing medium due to the widespread adoption of smartphones. The goal of mobile marketing is to move prospects closer to what they want or need through relevant engagement on their mobile devices. By 2013, there will be over 4.8 billion smartphones in use worldwide, surpassing desktop and laptop computers. Text messaging is the most widely used data application, and 90% of text messages are read within 15 minutes, demonstrating the immediacy of mobile engagement. Mobile provides many opportunities for businesses to generate traffic, build awareness, drive promotions and retain customers.

1. The Biggest Marketing Medium
To Hit The Planet
Is your business on board?

2. What is Mobile Marketing?
• Engaging with a person on a mobile device on
a topic that is relevant, interesting, helpful, or
compelling at a time that is convenient

3. Mobile phone coupons

4. Goal of Mobile Mktg
• Move your prospect 1 step at time, closer to
what they want or need, at a convenient place
and time

5. Human population: 6.8 billion
Computer desktops/laptops: 1.7 billion
Smartphones by the end of 2010: 4.8 billion
Emarketer.com

6. Monthly Text Messages
billions
80
60
40
20
0
01 02 03 04 05 06 07 08

7. text messaging is the most widely used data application in the world, with 2.4
billion active users, or 74% of all mobile phone subscribers

8. Mobile Internet
45
40
35
30
25
20
Jul-06 May-07 May-08 Category 4

9. 90% of text
messages are
READ within
15 minutes

10. The only thing more personal than a mobile phone is our
underwear
The mobile phone is the most personal technology that
most of us will ever own.

11. Email has an average open
rate of 17% within 48 hours

13. What do you
have to say?

14. …there are 29.1 million
smartphone users waiting
to be engaged with our
marketing…
Steinberg

15. 2/3 of mobile phone
users have initiated a
financial transaction

16. Did You Get It?
Payment
Received

17. Are you enlightened now?

20. Mobile Is Too Complex
•Palm
•Safari
•Symbian
•Opera
•Apple
•Fennec
•Microsoft
•RIM
•RIM
•Android
•Danger
•Windows
•Android

22. Mobile
First!

23. 2/3 of mobile phone users have initiated a
financial transaction
• checked account balance
• Checked posted transactions
• received account alerts
• pay bill

24. Google’s #1 Priority: Mobile First
~ Eric Schmidt, CEO

25. Test messaging  90% read within 15 min
Email  17% open rate within 48 hrs

26. Mobile phone numbers retained for 5-7 years
People change email every year

27. Mobile has 5x sales conversion than online

28. Mobile has 7x better coupon redemption rate than online &
offline

29. Mobile has much less media competition
Online and email marketing is very crowded

30. 270 million US subscribers
91% keep it within 3 feet 24 hrs, 365 days a year

31. Business uses for mobile phones
• Traffic generation • Contests
• Brand awareness • Alerts
• Promotions • Fundraising
• Customer retention • Paging (restaurants)
• Coupons • Mobile commerce
• Polls/voting • Customer service

32. List Building
• SMS
• Email
• Mailing address
• Birthdays
• Anniversaries

33. Increase traffic on slow days

34. Mobile local search to drive ad revenues
$130M by 2013
Source: KIA/Kelsey