2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Mobile Marketing "Changing or Die"
1. MOBILE MARKETING
หน้าเปิดพี่ม่อน
The Real Facebook Marketing
วันพฤหัสบดีที่ 20 ธันวาคม 12
2. MOBILE MARKETING
Mobile Mkting พี่ม่อน
(
( )
วันพฤหัสบดีที่ 20 ธันวาคม 12
3. MOBILE MARKETING Screen Generation
~ Screen Generation ~
Cinema Television Computer
1st 2nd 3rd Mobile Tablet
4th
วันพฤหัสบดีที่ 20 ธันวาคม 12
4. MOBILE MARKETING Telecom Device Growth
Telecommunication Device Technology
Smart Devices
Faster and Faster Development
Smart Devices ใชŒ
เวลาแค‹ 2 ป‚ เท‹านั้น!!
2
Mobile
Convergence &
Smart Device
5
Application
Mobile
Digital 10
Mobile 15
Analog
20
Fixed Line 50
Fixed Line
Analog
Digital
100
Alexander Graham Bell
1876 invent Telephone
100 year ago 50 year ago 20 year ago 15 year ago 10 year ago 5 year ago 2 year ago
วันพฤหัสบดีที่ 20 ธันวาคม 12
5. MOBILE MARKETING
Mobile Marketing
Reseach
วันพฤหัสบดีที่ 20 ธันวาคม 12
6. MOBILE MARKETING Mobile Population
Mobileคนที่มีโทรศัพทใช สีแดงกลมๆ ดานลาง คือ Device อื่นๆ
ใน 100 คน มี 90
Population Mobile
100 90 Other Device
Device owmership and likelihood to buy
60 Mobile
50
Everyone uses “MOBILE”
likely to buy
40
30
20
Laptop Computer
Smartphone
MP3 player
Internet enabled
10 Digital Media Desktop Computer
GPS Device Portable Gaming DVD player
Tablet
Video Gaming Console Digital Camere
Camera Device
0
0 10 20 30 40 50 60 70 80 90 100
Current Owmership
วันพฤหัสบดีที่ 20 ธันวาคม 12
7. MOBILE MARKETING Mobile Population
Mobileคนที่มีโทรศัพทใช สีแดงกลมๆ ดานลาง คือ Device อื่นๆ
ใน 100 คน มี 90
Population Mobile
100 90 Other Device
Device owmership and likelihood to buy
60 Mobile
50
Everyone uses “MOBILE”
likely to buy
40
30
20
Laptop Computer
Smartphone
MP3 player
Internet enabled
10 Digital Media Desktop Computer
GPS Device Portable Gaming DVD player
Tablet
Video Gaming Console Digital Camere
Camera Device
0
0 10 20 30 40 50 60 70 80 90 100
Current Owmership
วันพฤหัสบดีที่ 20 ธันวาคม 12
11. The Change of
The Change of Consumer Behavior
Consumer Behavior
วันพฤหัสบดีที่ 20 ธันวาคม 12
12. MOBILE MARKETING Consumer Generation
Target Group Consumer
~ Generation ~
M 8- 18-22
Gen M
Gen M
Y - 23-30
Gen X
Gen Y
X 31-40
-
Gen Y
Gen X
Media
Game Website Mobile App FB Twitter Website App FB Website News
ชอปปง
ดูคอนเสิรต แคมปง ทานอาหารนอกบาน
Activity เดินหาง เลนอินเตอรเน็ต กิจกรรมยามวาง
เลนเกมส ดูหนังฟงเพลง บริโภคขาวสาร
ติวหนังสือ คนหาตัวเอง / ตนแบบ ตกแตงบาน
LBM
อยากทำอะไรหนุกๆ อยากทำอะไรสักอยาง อยากประสบสำเร็จ
วันพฤหัสบดีที่ 20 ธันวาคม 12
13. Content Communication
~ Content Communication ~
~ Mobile device usage is throughout the day ~
สรางเนื้อหาที่จะสื่อสารใหเหมาะกับกลุมเปาหมาย
Content
17% 1%
Delivery
Social Media
% %
Entertainment Games General Info & Search
Device
1%Shopping
9%
Local Search
8%
E-mail
12
วันพฤหัสบดีที่ 20 ธันวาคม 12
14. ~ Mobile device usage is throughout the day ~
ค่าเฉลี่ยเวลาในการตอบกลับ e-mail
e-mail
Social Media
% %
Entertainment
17%
Computer
Games
1%
General Info & Search
computer Smart Phone
1% 90 นาที
Shopping
9%
Local Search
8% 90 วินาที
E-mail
(CTIA.org, 2011)
วันพฤหัสบดีที่ 20 ธันวาคม 12
15. จำนวนเวลาทีtheร'day ่อ
่ใชŒบ โภคสื ~
Key Things to
~ Mobile device usage is throughout
ผ‹านช‹องทางต‹างๆ
Remember
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
ในการบร'โภคสื่อต‹าง
ค‹าเฉลี่ยอยู‹ที่
A
1A %
6 66.6 A
ชั่วโมง/วัน
Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
16. การใชŒ SMART PHONE ในขณะทำ กิจกรรม…
~ Mobile device usage is throughout the day ~
~ Mobile device usage is throughout the day ~
57%
While Watching TV
Social Media
6% 17%
% %
Lying in Bed
Entertainment Commuting
Games
1%
Waiting for someting
General Info & Search
16%1 % 1 %9% 11% 8% 1 %
In the Barthroom Shopping
Spending time with familySearch While shopping
Local E-mail @ Social gatherings
วันพฤหัสบดีที่ 20 ธันวาคม 12
17. Feature ที่ใชŒผ‹า SMART PHONE
~ Mobile device usageนis throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
18. ~ Mobile device usage is throughout งาน day ~
ชวงหลังเลิก the
ชวงเดินทาง
7.00 - 9.00 น.
• 3G Thailand
18.00 - 23.00 น.
• ราคา Smart Phone ถูกลงเลยๆ • เปนเวลาที่มีจำนวนคนเลน
• คายตางๆ เริ่มมีโปรโมชั่นInternet Facebook สูงสุด
17% 1%
แบบ เลือกเวลาได • ควรทำแคมเปญชวงนี้มีเกณฑที่ได
Social Media
% %
Entertainment
ประสบความสำเร็จสูง
Games General Info & Search
In bed
when I
Early
morning
1%Shopping
Commuting
Late
morning
Midday
9%
Early
Local Search
afternoon
Late
afternoon
Early
evening
8%
evening
In bed
E-mail before I go During the
Late
night
wake up to sleep
วันพฤหัสบดีที่ 20 ธันวาคม 12
19. Changing The Part of Purchase
~ Mobile device usage is throughout the day ~
พฤติกรรมการซื้อ...
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
20. Changing The Part of Purchase
~ Mobile device usage is นดวย Smart Phone day ~
พฤติกรรมการซื้อ... เปลี่ยthroughout the
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
21. MOBILE MARKETING
Location Based
MarketingLocation พี่ม่อน
Location Based Marketing
วันพฤหัสบดีที่ 20 ธันวาคม 12
28. QR Code
~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
QR
Code
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
29. QR Code
~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
QR
Code
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
30. ~ Mobile device usage is throughout the day ~
“Share My Drink”
MyStarbucks App หารŒาน
Social Media
% %
Entertainment
17% 1%
Starbucks ที่ใกลŒที่สุด, กำหนดและ
Games Share My Drink, ดูรายละเอียด
General Info & Search
กาแฟ และ Nutrition
1% Shopping
9%
Local Search
8%E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
31. ~ Mobile device usage is throughout the day ~
Own “Running Shoes”
17% 1%
ผูใช Download App เพื่อใช GPS
Social Media
% %
Entertainment Games
ในการ Track เสนทางวิ่ง และ
Upload ขGeneral Info ๆSearch
อมูลตาง & ไปที่
Nikeplus.com เพื่อการวิเคราะห
และ Share กับเพื่อน
1% Shopping
9%
Local Search
8%E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
32. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
33. MOBILE MARKETING
She is Everywhere
Success Story
Is Your Brand Hear
หน้าเปิด case
Success Story
วันพฤหัสบดีที่ 20 ธันวาคม 12
34. MOBILE MARKETING
E-Catalog, Brochure
วันพฤหัสบดีที่ 20 ธันวาคม 12
35. MOBILE MARKETING
E-Catalog, Brochure
วันพฤหัสบดีที่ 20 ธันวาคม 12
36. App.
~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
Application Based Marketing
วันพฤหัสบดีที่ 20 ธันวาคม 12
37. App.
~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
Application Based Marketing
วันพฤหัสบดีที่ 20 ธันวาคม 12
38. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
39. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
40. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
41. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
42. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
43. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
44. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
45. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
46. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
47. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
48. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
49. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
50. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
51. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
52. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
53. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
59. NHN OVERVIEW
GLOBAL BUISNESS
Application LINE
LINE
PARTNERSHIP with LINE
NHN Corporation
วันพฤหัสบดีที่ 20 ธันวาคม 12
60. Line เปšน Application ที่ใชŒสื่อสารดŒวยการส‹งขŒอความหากัน
วันพฤหัสบดีที่ 20 ธันวาคม 12
61. ~ Mobile device งขŒอความ, แชทเปšนกลุ‹ม, โทรหากันฟรLทั่วโลก,day ~
LINE สามารถส‹ usage is throughout the ฯลฯ
Social Media
% %
Entertainment
17%
Games
1%
General Info & Search
1% Messaging
Shopping
9%
Group Chat
Local Search
8%
Free Voice Calling
E-mail
Sending Data
วันพฤหัสบดีที่ 20 ธันวาคม 12
63. LINE Features
~ Mobile device usage is throughout the day ~
Game
LINE เกมสต‹างๆ
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
64. ~ Mobile device usage is throughout the day ~
Application อื่นๆภายใตŒแบรนด LINE
Social Media
% %
Entertainment
17% Games
1%
General Info & Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
65. NHN OVERVIEW
LINE 2012
GLOBAL BUISNESS Version
PC / Tablet
LINE /
PC
Tablet
PARTNERSHIP with LINE
Version
วันพฤหัสบดีที่ 20 ธันวาคม 12
66. 012
NHN OVERVIEW
GLOBAL BUISNESS
E 2012
LINE 2012
LINE Official Accounts
PARTNERSHIP with LINE Video Call
Official Accounts
Voice / Video Message
Official Accounts
al SOCIAL Video Call
s
Game
Video Call
PLATFORM
Voice / Video Message
-functional SOCIAL
Sticker Shop
Voice / Video Message
AppMulti-functional
Series
Game
PLATFORM
Cross-OS
SOCIAL
LINE App Series PHONE
SMART GameSticker/Shop
Home Timeline
PLATFORM
iPhone
Cross-OS Sticker Shop Album
Photo / Timeline
Home ´
e
SMART PHONE Android
Multi-device iPhone
Cross-OS Avatar
HomePhoto Album
/ Timeline
SMART PHONE BlackBerry
Android
Multi-device Windows Mobile PhotoAvatar
iPhone
BlackBerry Pick/Café
76. Feature of~ Feature of
Official Account
~
1.เครS่องมือ สื่อสารแบบ Real Time
(AUTO-REPLY)
11 22
Real Time
Real Time --
(AUTO-REPLY ) )
(AUTO-REPLY (ON-AIR ) )
(ON-AIR
33
2. สื่อสาร แบบ โตŒ-ตอบ Event Page
Event Page 3. Event Page
(Mini-Mirosite ) )
(Mini-Mirosite
(ON-AIR) (Mini-Mirosite)
วันพฤหัสบดีที่ 20 ธันวาคม 12
77. Feature of Official Account
Feature ่อof Real Time(AUTO-REPLY)
1.เครS่องมือ สื สารแบบ
1 Real Time
(AUTO-REPLY )
Technic
Technic • เซ็ต Auto Reply ไดŒถึง 200 ขŒอความ
• ตั้งเวลาของขŒŒอความไดŒ
• ไดŒทั้ง ขŒอความ, ภาพ, ว'ดีโอ และ เสียง
Marketing Marketing
• เซ็ต FAQ เพC่อความสะดวกและรวดเร็ว
• ลดภาระของ Call Center
• เปšนทางเลือกใหม‹ในการสรŒางแบรนด
วันพฤหัสบดีที่ 20 ธันวาคม 12
78. ERSHIP with LINE OFFICIAL ACCOUNT
Feature of Official ON AIR
Account
Feature ofตอบ (ON-AIR) Tool
OFFICIALสาร แบบ โตŒ- Communication
2. สื่อ ACCOUNT
Two-Way
2 - (ON-AIR )
ON AIR
Technic
o-Way Communication Tool Technic
• คลŒาย On-Air ผ‹านทางว'ทยุ (หลังไมค)
• มี Back-End เก็บขŒอมูลที่ผูŒร‹วมสนุก
• 1 ชั่วโมง / สัปดาห
Marketing
Marketing
• โดยจัดกิจกรรมร‹วมชิงรางวัล
• ไดŒฐานลูกคŒาที่เปšนคนรุ‹นใหม‹เพOPม
• Subscribers can send messages to Official Account • สรŒาง Brand Loyalty
• Official Account can receive messages from subscribers real- time
n send messages to Official Account
วันพฤหัสบดีที่ 20 ธันวาคม 12
83. Character of Sponsored Sticker
~ Mobile device usage is throughout the day ~
~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
ตัวหนังสือ ภาพการตูน พรLเซŒนเตอร
วันพฤหัสบดีที่ 20 ธันวาคม 12
84. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
85. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1บอก Happy Birthday ผ‹านสติUก8%
% Shopping
9% เกอร
Local Search E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
98. NHN OVERVIEW Licensing
PARTNERSHIP with LINE
GLOBAL BUISNESS
LINE
PARTNERSHIP with LINE
ต‹อยอดธุรกิจดŒวย
Licensing
Co-Markeitng
วันพฤหัสบดีที่ 20 ธันวาคม 12
104. ~ Mobile device usage is throughout the day ~
มีจำนวน ผูŒใชŒทั่วโลก ทั้งหมด
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1 %ŒใชŒLine ในประเทศไทย 10.28า%
ผูShopping
9% ลŒ นคน Local Search E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
105. :: การใชŒงาน
~ Mobile device usage is throughout the day ~
LINE
Group Chat, Timeline, Like, Chat, Timeline, Like,
Sticker, Game Fan Page, Game
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
106. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
107. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
108. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
111. PARTNERSHIP with LINE Licensing
Licensing LINE
อนาคตของ
วันพฤหัสบดีที่ 20 ธันวาคม 12
112. ~ Mobile device สามารถต‹อยอดธุisจไดŒทั้ง 2 อย‹าง คือตัว LINE แอพพลิเคชั่นแชท ~
LINE POP
usage รกิ throughout the day
ตัวหลัก ที่มีสติQกเกอรใหม‹ๆ เขŒามาในบทสนทนา และ Naver มีรายไดŒจากการŒคน
เติมเง'นเพ่อซื้อ LINE Coin เอาไวŒซื้อสติQกเกอร ไอเท็มพ]เศษในเกมส
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
113. ~ Mobile device usage อสารพัดประโยชนที่เราใชŒในชีวthe day ~
LINE Tools คือ เครS่องมืis throughout 'ตประจำวันไดŒ
มีมากกว‹า 14 ชิ_นใน 4 ประเภท เช‹น อุปกรณวัด นาืกาจับเวลา
เครQ่องมือตัวช‹วย เครQ่องคิดเลข
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
114. ~ Mobile devicecafe คือ แหล‹งรวบรวมขŒอมูล community ต‹าtheนday ~
Line usage is throughout งๆ ผ‹า
แบ‹งหมวดหมู‹ต‹างๆ เช‹น แฟชั่น, สัตวเลี้ยง, กีฬา
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
115. ~ Mobile device usage is throughout the day ~
โดยที่เราสามารถสรŒางชุมชน /ตัวละครของเรา avatar /
ตกแต‹งหŒอง และพbดคุยกับเพ่อนสนุกกับการสื่อสารของชีว'ต
ในโลก Line play ไดŒ
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
116. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
117. ~ Mobile device usage is throughout the day ~
Social Media
% %
Entertainment
17% Games
1%
General Info Search
1% Shopping
9%
Local Search
8%
E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
118. ~ Mobile device usage is throughout the day ~
สรุป LINE คือ มŒามืดแห‹งวงการ Mobile Marketing
LINE เปšนอีกหนึ่งช‹องทางในการเพ]cมการรับรูŒของแบรนด
Social Media
% 17อความที 1 นั้น
% บการทำ Direct marketing เพราะขŒ% ่ส‹งถึง Followers%
สินคŒาใหม‹ หรSอสินคŒาและบร'การที่ตŒองการจับกลุ‹มผูŒใชŒสมารทโฟน
เหมาะสำหรั Entertainment Games General Info Search
สามารถเขŒาถึงกลุ‹ม Followers ไดŒในทันที
Line พัฒนา Social Network Tools ใหม‹ๆอีกเพe๊ยบ
เพ่อเพ]cมฐานผูŒใชŒงาน
1%Shopping
9%
Local Search
8% E-mail
วันพฤหัสบดีที่ 20 ธันวาคม 12
119. MOBILE MARKETING เหตุผลที่ Smart Phone ไดรับความนิยม
Smart Phone 3. M-COMMERCE
4. APPLICATION
2. MOBILE NETWORK
5. LOCATION
BASED
1. SMART DEVICE
วันพฤหัสบดีที่ 20 ธันวาคม 12
120. MOBILE MARKETING
3 Convenience
Mobile Banking Member Card
Location Based Service
4 Transparency
for price comparison
1
2 Relevance
Experience
5 Experience
1 Independence
5 เทคนิค ช‹วย Brand’s App พ]ชิตใจลูกคŒา
~ Mobile Marketing ~
วันพฤหัสบดีที่ 20 ธันวาคม 12