Mobile advertising is primarily about inspiring people rather than revolution. While reach on mobile in the author's country is high, with nearly a third of page views and over 10% of searches occurring on mobile, very few purchases are actually made via mobile. The author advocates for mobile ads to be interactive, fun, simple to use with touchscreens, and tell a story that evokes emotion. Ads should connect with people where they are already using mobile devices and allow them to engage with brands through games and videos. Mobile advertising should be seen as part of an integrated marketing strategy rather than a separate channel.

1. Mobile Advertising

2. Hi, I am Petr

3. Do not expect any revolution.

4. Why mobile?

5. People, people, people…2+mil. per Month

6. Reach. 7 from 10 mobile PVs are on Seznam

7. More important is the behaviour and activity

8. Nearly third page views are on mobile

9. Search, more than 10 %

10. Buying via mobile? Almost none?

11. Mobile is primarily source of inspiration. It is a place where you can inspire the people.

12. 69 % people are using their phones during shopping

13. Ok, That is nice…Tell me more. How can I inspire the people

14. All around us is tuns of information

15. Your ad should be different and should be fun

16. Interactive, fun, simple, touchscreen

17. Interactive, fun, simple, touchscreen, visible

18. Not bad, but we can do much more

19. interactive, more info in one place, visible, no web

20. fun, video, story, emotion

21. game, fun, big impact, emotion, different

22. Connect things together. Mobile advertising is a part of marketing, not separate part. It has different role in your campaigns, in your live. Think about it.

23. everybody has mobile, be there where people are, it is not easy to take someone, let
people play with your brand

24. Many thanks. Follow me on twitter, contact me vie email, phone.