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MISSION.tv



A DIGITAL
PLATFORM
ABOUT
MAKING A DIFFERENCE
IN THE WORLD
63%                             66%
                                  THINK COMPANIES
                                                    WHO IS THE GLOBAL,
UNDER THE AGE OF
       40                         SHOULD SUPPORT
                                  THE ENVIRONMENT   SOCIALLY-CONSCIOUS
                                                    CONSUMER?
YOUNGER                            GREEN



                   $$$
                   WILLING TO PAY
                   MORE FOR SOCIALLY
                   RESPONSIBLE
                   PRODUCTS
                   AND SERVICES
100 MILLION VIEWS
ACTIONABLE



          VAGA-­                          CAUSES
                    AFAR                           AVAAZ
          BONDISH



                                                   NICK
          MATADOR                                  KRISTOF
                    GOOD                  CARE2
          NETWORK                                  BLOG



GENERAL                                                      GLOBAL  SOCIAL
CONTENT                                                       AWARENESS

                                                   ROOM
                                          SAVE
           VBS.TV   HUFFPO                         TO
                                          DARFUR
                                                   READ



                                          RED      CHARITY
            CNN      NYT
                                          CROSS    WATER




                               PASSIVE
VAGA-­             CAUSES
          AFAR              AVAAZ
BONDISH



MATADOR
          GOOD     CARE2    AVAAZ
NETWORK




                            ROOM
                   SAVE
 VBS.TV   HUFFPO            TO
                   DARFUR
                            READ



                   RED      CHARITY
  CNN      NYT
                   CROSS    WATER
CUTTING EDGE VIDEO ABOUT GLOBAL CAUSES

OUR BLOG WILL BRING RELEVANCE BETWEEN USERS LIVES AND THE

NONPROFIT WORLD

AWARD-WINNING NETWORK OF CONTENT CONTRIBUTORS

USER-GENERATED CONTENT FROM PASSIONATE USER COMMUNITY

VOLUNTEER TRIP REVIEWS WITH TRIP ADVISOR-LIKE FEEDBACK

REVOLUTIONARY GRAPHICS

STRONG MATERIAL MOTIVATES ACTION THRU

PHILANTHROPY/ACTIVISM
TIGHT INTEGRATION WITH SOCIAL NETWORKS
(FACEBOOK, TWITTER, GOOGLE+)

GAMIFICATION OF CONNECTION TO CAUSES, AND TRAVEL EXPERIENCES

CROWDFUNDING APPEALS CONNECT USER TO THEIR NETWORK

TRAVELERS CONNECT WITH FRIENDS AND FAMILY BACK HOME THROUGH
OUR PLATFORM

MISSION MARKETING PLAN IS HEAVILY “COMMUNITY MANAGEMENT” – THE
VIRAL ASPECT IS INHERENT IN OUR PRODUCT (COMMUNICATING CONTENT
TO NETWORKS, COMMUNICATING PHILANTHROPY/PETITIONS TO NETWORK,
COMMUNICATING VOLUNTEER EXPERIENCES TO NETWORK, RAISING SUP-
PORT FOR TRAVELS THROUGH NETWORKS).
1. ADVERTISING/SPONSORSHIP




2. TRAVEL TRANSACTION FEES




3. CROWDFUNDING COMMISSIONS
US Ad Revenue Projection



                  80
                  70
                  60
US$ in Billions




                  50
                  40
                  30
                  20
                  10
                  0
                       2011   2012   2013     2014     2015   2016


                                            Year
YEAR 1        YEAR 2      YEAR 3         YEAR 4         YEAR 5

REVENUE
Advertising Revenue         $507,380    $2,544,359   $7,626,329     $ 17,547,877     $27,142,745
Mobile/Sales Revenue         $28,688      $288,250   $2,133,946     $ 4,309,924      $ 9,123,547
Events Revenue              $ 70,000     $ 240,000   $1,120,000     $ 2,940,000     $ 6,040,000
Travel Services Revenue     $50,000       $150,000     $927,086      $1,483,337     $2,225,006
Crowdfunding Revenue           -         $223,000     $437,500        $875,000      $1,250,000
Consolidated Revenue        $656,067    $3,445,609    $12,244,861    $27,156,139    $45,781,297



EXPENSES
Total Expenses            $2,031,810    $4,342,178   $5,892,927      $7,975,550     $8,442,301

EBITDA                     -1,375,743   -$353,090    $ 6,164,051    $ 19,588,134   $ 37,656,506
TEAM




               ADAM SALVITTI-GUCWA          CARLA BLUMENTHAL         RACHEL HILES
               Director, Special Projects   Director of Marketing    Director of Content



 Founder/CEO




AMY SCHRIER

                 EXECUTIVE COMMITTEE




               MICHAEL CERVIERI             GREG SMITHERMAN         REBECCA PAOLETTI
               Chief of Digital Strategy    Interim CFO             Dir of Digital Monetization
MISSION.tv




CONTACT Amy Schrier Founder/CEO 917.207.0528 amy@MISSION.tv

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MISSION.tv Investor Presentation

  • 2.
  • 3. 63% 66% THINK COMPANIES WHO IS THE GLOBAL, UNDER THE AGE OF 40 SHOULD SUPPORT THE ENVIRONMENT SOCIALLY-CONSCIOUS CONSUMER? YOUNGER GREEN $$$ WILLING TO PAY MORE FOR SOCIALLY RESPONSIBLE PRODUCTS AND SERVICES
  • 5. ACTIONABLE VAGA-­ CAUSES AFAR AVAAZ BONDISH NICK MATADOR KRISTOF GOOD CARE2 NETWORK BLOG GENERAL GLOBAL  SOCIAL CONTENT AWARENESS ROOM SAVE VBS.TV HUFFPO TO DARFUR READ RED CHARITY CNN NYT CROSS WATER PASSIVE
  • 6. VAGA-­ CAUSES AFAR AVAAZ BONDISH MATADOR GOOD CARE2 AVAAZ NETWORK ROOM SAVE VBS.TV HUFFPO TO DARFUR READ RED CHARITY CNN NYT CROSS WATER
  • 7.
  • 8.
  • 9. CUTTING EDGE VIDEO ABOUT GLOBAL CAUSES OUR BLOG WILL BRING RELEVANCE BETWEEN USERS LIVES AND THE NONPROFIT WORLD AWARD-WINNING NETWORK OF CONTENT CONTRIBUTORS USER-GENERATED CONTENT FROM PASSIONATE USER COMMUNITY VOLUNTEER TRIP REVIEWS WITH TRIP ADVISOR-LIKE FEEDBACK REVOLUTIONARY GRAPHICS STRONG MATERIAL MOTIVATES ACTION THRU PHILANTHROPY/ACTIVISM
  • 10. TIGHT INTEGRATION WITH SOCIAL NETWORKS (FACEBOOK, TWITTER, GOOGLE+) GAMIFICATION OF CONNECTION TO CAUSES, AND TRAVEL EXPERIENCES CROWDFUNDING APPEALS CONNECT USER TO THEIR NETWORK TRAVELERS CONNECT WITH FRIENDS AND FAMILY BACK HOME THROUGH OUR PLATFORM MISSION MARKETING PLAN IS HEAVILY “COMMUNITY MANAGEMENT” – THE VIRAL ASPECT IS INHERENT IN OUR PRODUCT (COMMUNICATING CONTENT TO NETWORKS, COMMUNICATING PHILANTHROPY/PETITIONS TO NETWORK, COMMUNICATING VOLUNTEER EXPERIENCES TO NETWORK, RAISING SUP- PORT FOR TRAVELS THROUGH NETWORKS).
  • 11.
  • 12. 1. ADVERTISING/SPONSORSHIP 2. TRAVEL TRANSACTION FEES 3. CROWDFUNDING COMMISSIONS
  • 13. US Ad Revenue Projection 80 70 60 US$ in Billions 50 40 30 20 10 0 2011 2012 2013 2014 2015 2016 Year
  • 14.
  • 15. YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 REVENUE Advertising Revenue $507,380 $2,544,359 $7,626,329 $ 17,547,877 $27,142,745 Mobile/Sales Revenue $28,688 $288,250 $2,133,946 $ 4,309,924 $ 9,123,547 Events Revenue $ 70,000 $ 240,000 $1,120,000 $ 2,940,000 $ 6,040,000 Travel Services Revenue $50,000 $150,000 $927,086 $1,483,337 $2,225,006 Crowdfunding Revenue - $223,000 $437,500 $875,000 $1,250,000 Consolidated Revenue $656,067 $3,445,609 $12,244,861 $27,156,139 $45,781,297 EXPENSES Total Expenses $2,031,810 $4,342,178 $5,892,927 $7,975,550 $8,442,301 EBITDA -1,375,743 -$353,090 $ 6,164,051 $ 19,588,134 $ 37,656,506
  • 16. TEAM ADAM SALVITTI-GUCWA CARLA BLUMENTHAL RACHEL HILES Director, Special Projects Director of Marketing Director of Content Founder/CEO AMY SCHRIER EXECUTIVE COMMITTEE MICHAEL CERVIERI GREG SMITHERMAN REBECCA PAOLETTI Chief of Digital Strategy Interim CFO Dir of Digital Monetization
  • 17. MISSION.tv CONTACT Amy Schrier Founder/CEO 917.207.0528 amy@MISSION.tv