The Common Sense Campaign aims to establish councils in every state and chapters in every county to enlist at least 10% of registered voters. All members will pledge only to support political candidates that sign the Common Sense Campaign Pledge agreeing to advance the organization's core principles. The strategy relies on delivering or denying over 10% of voters in each election, as most are decided by less than that margin, to influence candidates to consider the organization's views.

1. Mission of The Common Sense Campaign http://www.commonsensecampaign.org/site/about-us/our-mission.html?t...
The Mission of The Common Sense Campaign
The Common Sense Campaign will establish councils in every state, districts in every congressional district, and
chapters in every county. Each chapter shall strive to enlist at least 10% of the registered voters in their respective
counties. All members and affiliates of The Common Sense Campaign shall pledge to support only candidates that take
The Common Sense Campaign Pledge. Each state organization will ask all candidates running for Congress starting in
the primaries to sign a pledge to support and advance the core principles and the agenda of The Common Sense
Campaign.
The strategy hinges on the ability to deliver or deny 10% or more of the electorate in every election. Since most
elections are decided by less than a 10% margin, it is reasonable to expect candidates will give due deference to The
Common Sense Campaign in every district where minimum membership is achieved. This endeavor will require a
robust effort in every state, but with even modest success, The Common Sense Campaign can expect to be a relevant if
not decisive factor in the majority of primary races and at least half of the congressional races.
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