1) The document summarizes market sizing analyses for various products and services in Greater Noida, including the number of cycles used (estimated at 17,119 per year), the market size of hair cutting services (estimated revenue of 63.656 million rupees per year), the market size of cement sales (estimated revenue of 1008 million rupees per year), the number of business magazines used (estimated at 223,600 per year), and the number of gas lighters used (estimated at 62,800 per year).

1. ACCMAN INSTITUTE OF MANAGEMENT
POWERED BY SUNSTONE EDUVERSITY
SUB: BUSINESS RESEARCH
TOPIC: MARKET SIZING
Mintu Goswami
Roll-16PGD026
Sec-A

2. MARKET SIZING OF CYCLE IN GREATER
NOIDA (NUMBER OF UNIT)
We know total population of
Greater Noida is 150000
approximately
Here I divide total population
by age group and % of use

3. TABLE
Age group % of
total
popu
latio
n
No. of
popul
ation
% of cycle
use
Cycle use
in unit
0-4 9% 13500 None
5-14 20% 30000 95% 28500
15-24 19% 28500 65% 18525
25-49 26% 39000 35% 13650
50% above 26% 39000 20% 7800

4. CALCULATION
Total cycle use in unit
(28500+18525+13650+7800)=684
75
Average life of one cycle is 4 years
So total cycle use in one year is…
68475/4 = 17119

5. MARKET SIZING OF HAIR CUTTING SERVICE IN
GREATER NOIDA (IN REVENUE)
In greater Noida there are 16 places where
big market situated. Out of these place
average 7 shops for man hair cutting service
and 3 shops for woman hair cutting service .
So total shops for man hair cutting service is
(16*7) = 112
And total shops for woman hair cutting
service is (16*3) = 48

6. FOR MAN
Average 10 customers in one man hair
cutting shop per day.
So total customers in man hair cutting shop
is (112*10) = 1120
Average charges for one customer is Rs 60
So total income from these shops in one
day is (1120*70) = 78400
So per year income is (78400*365) =
28616000

7. FOR WOMAN
Average 5 customers in one woman hair
cutting shop per day.
So total customers in man hair cutting shop is
(48*5) = 240
Average charges for one customer is Rs 400
So total income from these shops in one day is
(240*400) = 96000
So per year income is (96000*365) =
35040000
So market size of hair cutting service is
(28616000+35040000) = 63656000 i.e. 63.656
m

8. MARKET SIZING OF CEMENT IN GREATER
NOIDA (IN REVENUE)
In Greater Noida there are 21 cement dealers
Average 10000 sacks of cement are sold in one
month.
So total (21*10000) = 210000 sacks of cement
sold in one month
Average Rs 400 for one sack of cement
So total income is Rs(210000*400)=84000000
per month
So total income is
Rs(12*84000000)=1008000000 i.e. 1008 million

9. MARKET SIZING OF BUSINESS MAGAZINES IN
GREATER NOIDA (IN NUMBER)
In Greater Noida there are 180 college &
institution where magazine use
And 250 office & other place where magazine
use.
So total place where magazine use is
(180+250)=430
Average 10 magazines use in one place
Magazine publishes weekly
So total magazine in a year is
(430*10*52)=223600

10. MARKET SIZING OF GAS LIGHTER IN GREATER
NOIDA (IN NUMBER)
In Greater Noida there 150000 population so
total house is 150000/5=30000 approximately
residential house
And there are 500 hostel &P.G and 1500 other
places where gas lighter use
Average life of one lighter is 6 months
In 98% houses gas lighter use so total gas
lighter use in house is 30000*98%=29400

11. CALCULATION
Total lighter use in house is
29400*2=58800
And hostel & P.G (500*2)=1000
And other places (1500*2)=3000
Total lighter used
(58800+1000+3000)=62800

12. A