1. The document outlines an agenda for a UX design workshop on creating personas and scenarios. It includes lectures on personas, examples of personas, exercises to create personas and scenarios for two client companies, and criteria for grading the workshop outputs. 2. Participants will work in groups to study a product, build a persona, design a new product feature, and create a scenario depicting the persona using the new feature. They will present their work to the class. 3. The workshop aims to help designers understand how to create realistic personas and scenarios to identify customer needs and help guide product design decisions.

1. by Natt Phenjati
MINIUXWORKSHOP

2. Hi, I’m Natt Phenjati
UX Designer @ True e-Business Group

3. Agenda
1. Lecture 1 hr
2. Workshop 1 hr
3. Presentation 1 hr
4. Q&A ?

4. Persona
Persona is a fictional character that represents a group of
users. A good persona is clear and realistic so that we can
use it as a reference to help us make a better decision.

5. MakingofPersona
1
2
3
4

6. ExamplesofPersonas
http://www.servicedesigntools.org/tools/40
Credit: live|work Credit: Wei Zhou

7. PersonaTemplate
Persona’s name: Age:
Picture Summary
Quote
Typical day
App / Gadget
Sex:
Book / Movie
Transportation Dress
Desire
Pain Point

8. Special Moments - Book Recorder
ExampleOFPERSONA
http://ivanpoupyrev.com/projects/moments.php
Context: Thailand

9. Persona’s name: Malee Age: 46 Sex: Female
Picture Summary
Quote
“I want the best things for my son, but I
don’t have time for him.”
- Live alone with a young son in Bangkok
- Saleswoman with high aim
- Worry about her son being alone
- Hire a nanny to take care of her son
Malee’s son: Pangpong (5 Years old)

10. App / Gadget Book / Movie
Transportation Dress
Desire
Pain point
Malee has a hard time communicating
with her son because of their lack of
time together.
Very neat and formal
attire on weekdays.
Opposite on weekend.
Use her own car. Get
stuck in the traffic a lot.
- Email
- Line
- Microsoft Offices
- iPhone
- Late night TV shows
- Bangkok Post
- Romantic novels
Malee wants Pangpong to be the best
student among his classmates, so she
can be proud as a mother.
Persona’s name: Malee Age: 46 Sex: Female

11. Persona’s name: Malee Age: 46 Sex: Female
Typical day 8 PM
Get home
7 AM
Get out to work
8 AM - 3 AM
Work at office
4 PM - 5 PM
Wait for her clients
2 PM
Stuck in traffic
6 PM
Meet with her clients

12. PRoductRequirement
Based on the persona, the product needs to work,
even when they are apart.

13. NEWConcept:TalkingClip
Talking Clip plays recorded voice when children opened books.
It will also notify their parents and let them talk back.

14. Scenario
Naration that shows value and interaction between
users and the product.

15. ScenarioPartI
Nong Pangpong is left with his nanny. He misses his mom, so
the nanny gives him a storybook with Talking Clip on. When
he opens the book, he is delighted to hear his mom’s voice
narating the story of the book.

16. ScenarioPartII
While Malee is working outside, she is notified through her
phone that her son is reading the storybook.

17. ScenarioPartIII
When Pangpong finished, Malee compliments him by talking
back to her son through Talking Cliping.

18. Componentsofagoodscenario
1
2
3
Show problem
Show action
Show value

19. ExamplesofScenarios
http://www.servicedesigntools.org/tools/13
Credit: Thinkpublic Credit: Xplane

20. YOURROLEToday
You are a group of young and energertic
designers working for a design agency.

21. Yourclient:BERG
I want to sell Little Printer in Thailand.
Who will be my customers?
What feature should I add to my product?

22. Yourclient:CARTWHEELKIDS
I want to sell Ubooly in Thailand.
Who will be my customers?
What feature should I add to my product?

23. Part I: Persona
- Study the product
- Build persona
Part II: Concept & Scenario
- Design new feature
- Create scenario
Part III: Presenation
- Present your work
Workshop:AGENDA
30 min
30 min
5 min
each
Total
2 hr

24. Workshop:GRADE&CRITERIA
20 pts
20 pts
10 pts
Part I: Persona
- Match with Product
- Interesting & Realistic
Part II: Concept & Scenario
- Match with Persona
- Creative & Realistic
Part III:
- Presenting Skills
Total
50 pts

25. 1. Persona worksheets x 2
2. Presentation
- Cover (1 Page)
Title, Name, and ID
- Persona (1 Page)
Select one personal
Highligh only important aspects
- Product Concept (1 Page)
How it solve the pain point
- Scenario (Max: 3 Pages)
Workshop:OUTPUTS

26. ExamplesFromPreviousClasses

27. Thankyou&GoodLuck
http://www.slideshare.net/nattphenjati/mini-ux-workshop-
creating-persona-scenario