This document discusses the importance of metadata for selling books online. It provides several examples of metadata done well and poorly. Some key points made are:
- Metadata, such as descriptions, author bios, and tags, is what sells books to customers browsing online over other titles. Good metadata helps customers find the book and determines if they will buy it.
- Descriptions should include endorsements, an exciting hook, and comparisons to similar authors. Too many specifics can lose the reader.
- Using additional BISAC codes allows the book to appear in more browsing categories, increasing exposure and sales.
- Author bios should highlight relevant accomplishments and use keywords potential customers may search for.
- Not
The Bill James Handbook 2012 is the annual baseball reference guide featuring exclusive stats and the first player projections for 2012. It includes analysis of pitching repertoires, rotations vs bullpens, projections, base running and more.
17 Degrees North is the sequel to Gypsies, Tramps and Thieves. It follows a couple whose discovery of cash leads them into a dangerous mystery.
In Cheshire Cat's Eye, a controversial restorationist is found dead while working on restoring Victorian homes in San Francisco, leading private investigator Sharon McCone to investigate two bitter feuds over the restoration project.
Love Magick is an anthology edited by Francesca Lia Block featuring 38 stories exploring the magical aspects of
M-Brain is a global provider of media, business and market intelligence solutions. It monitors hundreds of millions of online sources and over 2,000 print media sources in over 70 languages. M-Brain's 450 analysts add context to this information and provide insights to clients to help with decision-making and strategic planning. M-Brain offers various solutions including media monitoring, competitive analysis, intelligence software and advisory services to help clients understand their business environment and make informed decisions.
This document discusses the importance of metadata for selling books online. It provides several examples of metadata done well and poorly. Some key points made are:
- Metadata, such as descriptions, author bios, and tags, is what sells books to customers browsing online over other titles. Good metadata helps customers find the book and determines if they will buy it.
- Descriptions should include endorsements, an exciting hook, and comparisons to similar authors. Too many specifics can lose the reader.
- Using additional BISAC codes allows the book to appear in more browsing categories, increasing exposure and sales.
- Author bios should highlight relevant accomplishments and use keywords potential customers may search for.
- Not
The Bill James Handbook 2012 is the annual baseball reference guide featuring exclusive stats and the first player projections for 2012. It includes analysis of pitching repertoires, rotations vs bullpens, projections, base running and more.
17 Degrees North is the sequel to Gypsies, Tramps and Thieves. It follows a couple whose discovery of cash leads them into a dangerous mystery.
In Cheshire Cat's Eye, a controversial restorationist is found dead while working on restoring Victorian homes in San Francisco, leading private investigator Sharon McCone to investigate two bitter feuds over the restoration project.
Love Magick is an anthology edited by Francesca Lia Block featuring 38 stories exploring the magical aspects of
M-Brain is a global provider of media, business and market intelligence solutions. It monitors hundreds of millions of online sources and over 2,000 print media sources in over 70 languages. M-Brain's 450 analysts add context to this information and provide insights to clients to help with decision-making and strategic planning. M-Brain offers various solutions including media monitoring, competitive analysis, intelligence software and advisory services to help clients understand their business environment and make informed decisions.
M brain cmadfi2015-relevantilla_tiedolla_osallistavaa_sisältöäM-Brain
M-Brainin Head of Social Media Consultancy Susanna Tirkkonen kertoo CMADFI-tapahtumassa Lahdessa 26.1.2015, miten relevanttia tietoa voi hyödyntää yhteisöä osallistavan sisällön tuottamisessa.
Information Today, Knowledge Management Tomorrow - MVV2014M-Brain
Presentation on Knowledge Management held by M-Brain's Susanna Tirkkonen (@susannatirkkone) & Christina Lentell (@lentellW) at Markkinointiviestinnänviikko 2014.
This document outlines 13 social media trends for 2013 according to various sources. The trends include social media moving beyond engagement to focus on relationships and relevance, the rise of influence and augmented/touchscreen technologies, a greater focus on mobility, gamification, big data, new social networks, hyper-local commerce, and collaborative consumption. It also notes that the marketing team will evolve as social media expands beyond just marketing. Valuable sources to follow for social media trends are also listed.
The document appears to be a brand barometer from 2010 that discusses various industries and brands including transportation, retail, food, Nokia vs. Apple, banks, telecom operators, and automobiles. Each section is dated January 31, 2011 and marked as confidential, suggesting it is an internal report analyzing brand performance and trends across multiple sectors of the Finnish economy.
M brain cmadfi2015-relevantilla_tiedolla_osallistavaa_sisältöäM-Brain
M-Brainin Head of Social Media Consultancy Susanna Tirkkonen kertoo CMADFI-tapahtumassa Lahdessa 26.1.2015, miten relevanttia tietoa voi hyödyntää yhteisöä osallistavan sisällön tuottamisessa.
Information Today, Knowledge Management Tomorrow - MVV2014M-Brain
Presentation on Knowledge Management held by M-Brain's Susanna Tirkkonen (@susannatirkkone) & Christina Lentell (@lentellW) at Markkinointiviestinnänviikko 2014.
This document outlines 13 social media trends for 2013 according to various sources. The trends include social media moving beyond engagement to focus on relationships and relevance, the rise of influence and augmented/touchscreen technologies, a greater focus on mobility, gamification, big data, new social networks, hyper-local commerce, and collaborative consumption. It also notes that the marketing team will evolve as social media expands beyond just marketing. Valuable sources to follow for social media trends are also listed.
The document appears to be a brand barometer from 2010 that discusses various industries and brands including transportation, retail, food, Nokia vs. Apple, banks, telecom operators, and automobiles. Each section is dated January 31, 2011 and marked as confidential, suggesting it is an internal report analyzing brand performance and trends across multiple sectors of the Finnish economy.
