The document outlines a business plan for a drone-based delivery service named Flyfeast, focusing on fast, reliable, and eco-friendly delivery of food items like savouries. It details customer insights, market analysis, competitive landscape, and a clear value proposition while addressing existing problems with traditional delivery methods. The business model emphasizes operational efficiency, customer satisfaction, and sustainable practices, with strategies for market entry and a financial overview included.

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01
FL
YFEAS
T

2. 2
MILESTONE 1:
Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity for the customer)
• The problem statement is well defined - crisp and succinct
• Problem validation done with verifiable evidence - 25 customers under b2c and 2 customers under b2b.
• The venture has identified and defined it's niche
• The venture has created a customer persona / multiple customer personas
• The persona captures the customer profile & behaviors - demographic, geographic, psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives.
• The venture has identified a market segment and the niche therein
• The venture has identified the competition - direct and indirect competitors

3. Creating Jobs. Changing
Lives.
02
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IntrOductiOn And T
eam
COmpOsitiOn
Business Name: PV ID:
Team members names Strengths and abilities Role/Position
HARISH RAGAV CEO
HARSHAVARTHAN COO/CTO
HEMANTH/JEYASURIYA CFO/CMO
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What makes us a good team to solve the problem we chose?
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Picture Picture
Picture

4. CONTEXT
When does the problem occur?
The problem arises when the service is operating in areas
where drone regulations are strict or unclear. This includes
limitations on airspace usage, flight zones, and permits
required for commercial drone deliveries.
PROBLEM
What is the root cause of the problem?
Drones are sensitive to adverse weather conditions like
rain, wind, and snow. These conditions can severely limit
drone functionality.
ALTERNATIVES
What do customers do now to fix the problem?
These services offer a reliable, familiar way for customers
to receive food quickly. The delivery is managed through
mobile apps, with tracking and support in place to resolve
issues.
CUSTOMERS
Who has the problem most often?
Often have limited time for meal preparation and
may rely on quick delivery options. Delays or
order inaccuracies can be especially frustrating for
them.
EMOTIONAL IMPACT
How does the customer feel?
The novelty of drone delivery can generate excitement,
especially for custom4 ers eager to try new technology and
services.
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?
Drones have restrictions on how much weight they can
carry, limiting the quantity or types of savouries that
can be delivered.
QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
Unit: Minutes
Impact: Measures the average time taken from order
placement to delivery. Shorter delivery times
enhance customer satisfaction.
PrOblem
Statement
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CustOmer InterVieWs And
SurVeys
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Details of the survey Results
How many customers did you interview? (At least 25 for B2C and 2 for B2B) 10
How many of them agree this is a problem that needs to be solved? 7
How many of them said they can already solve this problem and don't need a new solution? 3
Note: Insert link to the survey and
results.

6. 6
PrOblem
DefinitiOn
Steps of Problem Definition:
• Put the problem in the context
• Explain the relevance and criticality of the problem
• Substantiate your claims (market data, customer interviews)
• Propose a solution
• Explain the incremental benefits of your proposed solution(s)
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Clear & Succinct Problem Definition:
The current drone delivery service for savouries faces several challenges that impact customer satisfaction and operational efficiency, including
limited payload capacity, regulatory hurdles, weather dependency, and public perception issues. These factors can lead to delays, reduced service
areas, and a lack of trust in the delivery system, ultimately hindering the potential for widespread adoption and customer loyalty.
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7. 1. Key Players -Technology Providers
-Logistics and Delivery Companies
-Regulatory Bodies
2.Recent Innovations - Improved Battery and Charging
Technology
- Biodegradable Drones
- Enhanced Safety and Security Features
3.Sales Cycles - Lead Generation
- Retention and Upsell
- Negotiation
4.Adoption Rates - Infrastructure and Technology
- Public Perception and Trust
- Cost of Implementation
Market
Analysis
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8. • Top-down approach
• Research the Total Food Delivery Market to establish the potential size of the drone delivery segment.
• Focus on Regions with Drone Delivery Infrastructure to narrow down to a serviceable market.
• Estimate the Market Share You Can Capture based on competition, capacity, and customer demand.
• Bottom-up approach
• Calculate the Number of Target Customers by estimating the population in regions you
will serve and identifying potential users of your drone delivery service.
• Estimate the Average Revenue per Customer based on the number of orders per
customer per year and the average order value for savouries.
• Multiply by the Number of Customers and the order frequency to project your total
potential revenue.
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Market
Sizing
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9. Bio
Ethan is a busy software developer who works long hours and often finds himself
skipping meals or relying on quick food delivery. He enjoys trying new technology and
is excited about the idea of using drone delivery to get his meals quickly. Ethan values
convenience and quality, often opting for services that save him time without
compromising on the freshness of his food.
Personality
Motivations
Age: 29
Occupation: software developer
Location: san francisco
Ethos : Ethan values innovation and
convenience in daily life.
CustOmer PersOna T
emplate
Photo
Personality trait Personality trait Personality trait
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Goals :
•Convenience: Customers want easy access to food delivered without hassle.
•Time-Saving: They prefer rapid delivery to save time on meal preparation.
•Freshness and Quality: High-quality, fresh food delivered consistently is a
priority.
Frustrations
•Long Wait Times: Frustrated by slow food delivery.
•Quality Issues: Concerned about food freshness and quality.
•Limited Options: Disappointed by lack of variety in delivery services.

10. Solution description:
- We offer a drone-based delivery service that provides fast, reliable, and eco-friendly delivery of goods in urban areas.
- Currently, customers rely on traditional delivery methods such as bike couriers, delivery vans, or postal services, which are often slow, inefficient, and
contribute to traffic congestion and carbon emissions.
- Our solution offers customers the benefit of faster delivery times, reduced environmental impact, and the convenience of receiving packages directly to
their location with minimal delay.
• The details of our offering consist of:
1.Fast delivery within 30 minutes for most urban areas.
2.Eco-friendly operations with reduced carbon emissions compared to traditional delivery methods.
3.Advanced technology integration, allowing customers to track deliveries in real-time via a mobile app.
Why this business will work in our market/region or country:
There is growing demand for faster, more reliable delivery services and eco-friendly solutions in urban areas. Increasing e-commerce and preference for
contactless delivery options make this an ideal fit for current market needs.
SOlutiOn
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11. 11
MILESTONE 2:
Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity for the customer)
• The problem statement is well defined - crisp and succinct
• Problem validation done with verifiable evidence - 25 customers under b2c and 2 customers under b2b.
• The venture has identified and defined it's niche
• The venture has created a customer persona / multiple customer personas
• The persona captures the customer profile & behaviors - demographic, geographic, psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives.
• The venture has identified a market segment and the niche therein
• The venture has identified the competition - direct and indirect competitors
• The venture has identified the customer needs, pains and gains (Well made VPC)
• The venture has a compelling value proposition (See comment)
• Identify your customer's main problem.
• Identify all the benefits your product offers.
• Describe what makes these benefits valuable.
• Connect this value to your buyer's problem.
• Differentiate yourself as the preferred provider of this value.
• The venture has employed the right format of the Canvas and the the business model tells a comprehensive story

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Value PrOpOsitiOn
CanVas
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JOBS
PAINS
PAIN KILLERS
PRODUCT/
SERVICE
I would LOVE it if:
-Customers love the idea of receiving packages
faster,especially when time-sensitive item like food or
urgent purchase are involved.
-They also appreciate the sustainability of using
drones,knowing their ddeliveries are not contributing
to traffic congestion or pollution.
I would HATE it if:
1. Delays or unreliable delivery would frustrate
them.
2. They would be unhappy if the service is not eco-
friendly or contributes to environmental harm.
3. Poor communication or lack of tracking would
increase customer dissatisfaction.
What is the product or service that you are
offering?
A drone delivery service that provides on-demand,
quick, and eco-friendly transportation of goods
within urban areas.
You have validated
y
GAIN CREATORS
our original idea or your new
MVP
GAINS
What do you offer that makes the customers happy?
• Fast and reliable deliveries that save time for
busy customers.
• Eco-friendly service that appeals to
environmentally conscious users.
•Real-time tracking of packages, giving customers
peace of
mind.
Which features of your offering relieve the customer's
pains?
•Reduced delivery times compared to traditional methods.
•Lower environmental impact, addressing the concerns of
customers who are worried about pollution and
sustainability.
•Convenient tracking and delivery notifications, reducing
uncertainty and frustration about delivery times.
I would WANT:
• Customers want to track their deliveries
in real-time and have certainty about
when their items will arrive.
• They expect convenience and the ability
to receive goods at their doorstep
without delay.

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COmpetitiOn
Analysis
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DIRECT
COMPETITOR
1.Zipline – Specializes in drone
deliveries for medical supplies and
emergency goods, but also
expanding into general delivery
services.
2.Wing (by Alphabet/Google) –
Provides drone delivery services for
food, pharmaceuticals, and other
consumer goods.
3.Amazon Prime Air – A well-known
service that focuses on delivering
small packages via drones.
4.Matternet – Focuses on
autonomous drone delivery systems,
particularly in healthcare but also
broadening their reach into
consumer goods.
SECONDARY
COMPETITORS
INDIRECT
COMPETITORS
1.Traditional Postal Services (USPS,
Royal Mail, etc.) – Although slower
and less innovative, they are
established players for package
deliveries.
2.Bike Courier Services – Eco-friendly
urban delivery options like bike
couriers (local delivery companies)
offer fast delivery within cities.
3.Autonomous Vehicle Delivery
Services – Companies developing
robotic ground delivery like Starship
Technologies, which uses
autonomous robots for last-mile
delivery.
•FedEx SameDay – Offers fast,
same-day deliveries in urban
areas.
•Uber Eats and DoorDash – While
focused on food delivery, their
logistics and speed compete with
drone delivery options for
specific sectors.
•DHL Express – Of+fers fast,
international and same-day
delivery services with a focus on
efficiency, using bikes, vehicles,
and other methods.

14. CustOmer Value
Statement
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Clear and Succinct - Customer Value Statement
For tech-savvy urban professionals who have a need for fast, reliable, and eco-friendly
delivery solutions, the FLYFEAST is a drone-based delivery service that provides quick,
sustainable, and trackable deliveries, saving time and reducing environmental impact.
Customer Value Statement – Suggested
Template
For [customer] who has [wants, needs,
opportunities], the [product name], is a [product
category] that [compelling reason for the customer
to buy/key benefit for the customer].
What competitive advantages will you build to keep the promise of
you
r Unique Value Proposition?
To uphold our Unique Value Proposition, we will build competitive advantages around cutting-edge drone technology for faster and more reliable
delivery, a focus on sustainability with eco-friendly, zero-emission drones, and a seamless customer experience through real-time tracking and updates.
These strengths, combined with continuous innovation and a commitment to safety and regulatory compliance, will ensure we consistently deliver on
speed, efficiency, and environmental responsibility, keeping us ahead of competitors.
How will you defend your competitive advantage?
We will defend our competitive advantage by continuously innovating our drone technology, enhancing operational efficiency, and maintaining strong
safety standards. Additionally, we will build strong partnerships, focus on customer satisfaction through reliable service, and stay ahead of regulatory

15. Business Model (Explain with a process diagram)
Business MOdel
CanVas
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KEY PARTNERS
•Drone manufacturers
or suppliers.
•Food suppliers
(restaurants, cafés,
or local food
vendors).
•Tech platform providers
(for managing orders
and routes).
•Local authorities (for
regulatory
approvals).
KEY ACTIVITIES
•Route planning and
optimization for
deliveries.
•Managing customer
orders via an app or
website.
•Ensuring compliance
with aviation and safety
regulations.
KEY RESOURCES
• Drones and
drone operators.
•Software
(delivery
management
system).
•Food storage or
packaging
systems.
•Skilled workforce
(tech, logistics,
customer support).
VALUE PROPOSITION
•Fast and convenient
delivery of fresh
savouries via drones.
•Unique, tech-driven
service
that reduces delivery
times.
•Environmentally
friendly delivery
method.
•Appeals to
customers looking
for novelty and
speed in food
delivery.
CUSTOMER RELATIONSHIPS
• Direct customer
support through app
and website.
• Personalized deals and
offers through push
notifications.
• Post-delivery
feedback and rating
system.
CHANNELS
• Mobile app and
website for placing
orders.
•Social media and
online
marketing.
•Partnerships with
restaurants for
integration into
their ordering
systems.
CUSTOMER SEGMENTS
• Tech-savvy individuals
seeking fast food
delivery.
•Corporate clients for
quick
lunch deliveries.
•Event organizers
needing bulk food
deliveries.
•Environmentally
conscious
consumers.
EARLY ADOPTERS
•Young professionals in
urban areas.
•Corporate offices in need
of fast catering services.
•Tech enthusiasts curious
about drone delivery
services.
COST STRUCTURE
•Drone acquisition and maintenance costs.
•Technology platform development and maintenance.
•Staff wages (drone operators, customer support, etc.).
•Marketing and advertising costs.
REVENUE STREAMS
•Delivery fees charged to customers.
•Commission from partnered restaurants.
•Subscription model for frequent users (unlimited deliveries).
•Premium delivery options for faster service.

16. Than
k
You!

17. 16
MILESTONE
3:
Activat
e
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity for the customer)
• The problem statement is well defined - crisp and succinct
• Problem validation done with verifiable evidence - 25 customers under b2c and 2 customers under b2b.
• The venture has identified and defined it's niche
• The venture has created a customer persona / multiple customer personas
• The persona captures the customer profile & behaviors - demographic, geographic, psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives.
• The venture has identified a market segment and the niche therein
• The venture has identified the competition - direct and indirect competitors
• The venture has identified the customer needs, pains and gains (Well made VPC)
• The venture has a compelling value proposition (See comment)
• Identify your customer's main problem.
• Identify all the benefits your product offers.
• Describe what makes these benefits valuable.
• Connect this value to your buyer's problem.
• Differentiate yourself as the preferred provider of this value.
• The venture has employed the right format of the Canvas and the the business model tells a comprehensive story
• The business plan/basic financial plan (activate) instills confidence on the financial viability of the venture
• The venture has created a showcase-able prototype

18. Full product/service description:
Insert a picture/link video/website link
MVP
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• Pricing
•₹50–₹100 delivery fee; ₹499/month subscription for unlimited
deliveries.
•Discounts: 10% for first-time users, 15% for bulk orders.
• Product/Service options
•Variety of savouries: samosas, kachoris, spring rolls, etc.
•Customization: Spice levels, eco-friendly packaging.
• Characteristics and benefits
•Fast delivery (under 20 minutes), ensuring food stays fresh.
•Convenient doorstep service with real-time tracking.
• Description of how the product will work and steps the customer will follow
•Open the FlyFeast app or website, select savouries, and confirm.
•Drone delivers to your chosen location with tracking.
• Any other information
•Local vendor partnerships for authentic flavors.
•Safety compliance with aviation and food standards.

19. BASIC FINANCIAL PLAN
Startup Costs Rand
Fixed Costs (for a
month) Rand
Salary
per
employee
No. of
employee
s
Variable Costs (per unit) Cost Unit Rate
Drone Purchase 400000 Salary(2 persons) 100000 25000 5 Average food cost per savory 20 0 0
App/website development 150000 Fuel 0 Delivery cost per km 10
Initial Marketing 50000 Electricity 5000 Packaging per order 5
Misscelaneous Equipments 30000 Interent/Telephone&host 3000
Maintanace 7000
Total 630000 Total 165000 Total 35
Revenue (for 30 days) Customers (per month)
No. of
months SUMMARY
Number of customers 500 500 5 Revenue R
Units per customer purchased 4 200000
Price per unit (in your currency) 50 0
Purchase frequency during
mont
2 0
Total sales in units (no.) 4000 Total 200000
Total sales revenue (RAND) 200000
Profit -5000
Breakeven 4333.33
Pay back period
(months) -126.00
Contribution (margin) 15.00
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Financial Feasibility Template
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20. Brand Framework
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Vision What does my organization aspire to become? FlyFeast aspires to revolutionize food delivery by
becoming the go-to drone delivery service, offering
speed, freshness, and convenience globally.
Mission What does my organization stand for and what do we value? Deliver fresh, high-quality savouries with speed and
sustainability.
Promise What do we promise to customers at the most fundamental level? We promise to deliver freshly made savouries straight to
your doorstep in record time, ensuring a delightful and
hassle-free experience every time.
Brand Values What are the core values your brand believes in and stands for? Innovation
Sustainability
Convenience
Quality
Brand
Personality
What are the human characteristics associated with your brand? Friendly
Reliable
Tech-
savvy
Attributes What makes us distinctly valuable to our customers? How do we achieve
over and over?
Lightning-fast drone delivery.
Seamless ordering and tracking.
Eco-friendly operations.
Emotion What does it feel like to engage with us? Exciting, futuristic, and dependable.
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