De slides van de AFD workshop van Peter Wollaert, gegeven op 27/02/2014.

1. Social Entrepreneurship:
Mijn business? De wereld verbeteren!
Peter Wollaert, Vlerick Business School
Manager Forum for Social Entrepreneurship
Lecturer Corporate Social Responsibility
Fellow UNITAR
Academics for Development
27 februari 2014, KULeuven
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2. 3 main questions
What is the business of business?
Is business part of the problem or part of the
solution?
How to future proof your business?
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3. 3

4. Milton FRIEDMAN (USA, 1912-2006)
1970: Shareholder Value Theory
“There is one and only one social responsibility of business – to use its resources and
engage in activities designed to increase its profits so long as it stays within the rules
of the game, which is to say, engages in open and free competition without
deception or fraud.”
In: The Social Responsibility of Business is to increase its profits, New York Times Magazine, 1970.
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7. “werf eens je winkeldief aan”
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8. 8

9. 9

10. deel van probleem of deel van de oplossing?
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11. Howard BOWEN (USA, 1908-89)
‘Father of Corporate Social Responsibility’
1953: book ‘Social Responsibilities of the Businessman’
“it refers to the obligations of businessmen to pursue those policies, to make
those decisions, or to follow those lines of action which are desirable in terms
of the objectives and values of our society”

12. Robert OWEN (WALES, 1771-1858)
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13. Henri DE GORGE (BE, 1774-1832)

14. Gerard PHILIPS (NED, 1858-1942)

15. Lieven GEVAERT (BE, 1868-1935)

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18. 18

19. Muhammad YUNUS (Bangladesh, °1940)
Grameen Bank (1976): microfinanciering
Grameen Danone: a Social Business
Grameen Danone Food Factory

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21. Frans VAN DER HOFF (NL) en Nico ROOZEN (NL)
Stichting Max Havelaar (1988): ‘eerlijke handel’ - Fairtrade
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23. C.K. PARAHALAD (India,°1941-2010) & Stuart HART (USA)
Bottom/Base of the Pyramid (2002)

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27. Philanthropreneuring
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29. 29

30. 10 bouwstenen van de Social Enterprise
Social Profit (non-profit)
Sociale economie
Coöperatief ondernemen
Maatschappelijk Verantwoord Ondernemen (MVO)
‘Allochtoon’ ondernemerschap
Corporate Governance & Social Governance
GRI en integrale jaarverslaggeving
Bedrijfsethiek
Waardengedreven ondernemen
Corporate Citizenship
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31. 1. Social Profit
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32. NGO’s zijn ‘rechten-organisaties’
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33. onderwijs is een mensenrecht
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34. Bart Weetjens (BE)
APOPO
http://www.youtube.com/watch?v=NtPognwb13I

35. 2. Sociale economie
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36. 36

37. 3. Coöperatief ondernemen
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39. 39

40. Coöperatief ondernemen: nieuwe boeken
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41. 4. Maatschappelijk Verantwoord Ondernemen (MVO)
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42. 1987: duurzame ontwikkeling
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44. John ELKINGTON (UK, °1949)
1997: Triple Bottom Line (3 P’s)
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48. 48

49. glocalisation
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50. lokaal ondernemerschap in Afrika
Burundi International Trade Fair
Burundi International Trade Fair
http://africaawards.com

51. Edward FREEMAN (USA, °1951)
1984: Stakeholder Theory
“A stakeholder is a person, group or organization that has interest or concern in an
organization. Stakeholders can affect or be affected by the organization's actions,
objectives and policies.”
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53. materiality matrix
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55. Unilever Sustainable Living Plan
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56. Unilever: global challenges, business solutions
CO2 FROM ENERGY
WATER USE
TOTAL WASTE

57. Unilever: summary of the key targets
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59. 5. ‘Allochtoon’ ondernemerschap
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60. 6. Corporate Governance & Social Governance
Corporate Governance Tripod: aandeelhouders, bestuurders en management
+ stakeholders
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61. 7. GRI en integrale jaarverslaggeving
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63. 8. Bedrijfsethiek: ‘ethisch ondernemen’
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66. 66

67. Triodos Bank
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68. 9. Waardengedreven ondernemen
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69. 10. Corporate Citizenship
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71. 10 bouwstenen van de Social Enterprise
Social Profit (non-profit)
Sociale economie
Coöperatief ondernemen
Maatschappelijk Verantwoord Ondernemen (MVO)
‘Allochtoon’ ondernemerschap
Corporate Governance & Social Governance
GRI en integrale jaarverslaggeving
Bedrijfsethiek
Waardengedreven ondernemen
Corporate Citizenship
= the future proof company
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72. Archie B. CARROLL (USA)
1991: The Pyramid of Social Responsibility
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74. Michael PORTER (USA, °1947)
2011: Creating Shared Value (CSV)
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75. Sabine DENIS (BE)
2014: Value² Ondernemen voor de samenleving:
winst voor iedereen
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76. inkomstenbronnen van de social enterprise
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77. maatschappelijk impact door innovatie
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78. http://www.youtube.com/watch?v=IeAJJDRn_H0

79. moeder, waarom ondernemen wij?
definitie van de social enterprise
http://www.sens.rs/en/social-entrepreneurship#animation
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80. hoe de maatschappelijke impact meten?
Social Return on Investment (SROI)
http://sroi.nl
http://www.thesroinetwork.org
Social E-valuator
http://www.socialevaluator.eu
TRASI (Foundation Center & McKinsey)
http://trasi.foundationcenter.org/about.php
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84. leestips
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85. leestips
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86. selectie organisaties Vlaanderen/België
Sociale InnovatieFabriek
www.socialeinnovatiefabriek.be
Ashoka België / Belgique
www.ashoka.be
Positive Entrepreneurs Network (POSECO - ‘économie positive’)
www.positive-entrepreneurs.be
Trividend (Vlaams participatiefonds sociale economie)
www.trividend.be
Hefboom
www.hefboom.be
Cera
www.cera.be
Oksigen Lab for Social Entrepreneurship (i-propeller)
www.oksigenlab.eu
Vlerick Forum for Social Entrepreneurship
www.vlerick.com/en/Social-profit-partnerships/social-entrepreneurship
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87. European Commission: ‘The Social Business Initiative’
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88. selectie organisaties internationaal
Social Enterprise NL
http://social-enterprise.nl
Social Enterprise UK
www.socialenterprise.org.uk
Le Mouves (Mouvement des entrepreneurs sociaux)
http://mouves.org
Ashoka
www.ashoka.org
Skoll Foundation
www.skollfoundation.org
European Venture Philanthropy Association (EVPA)
http://evpa.eu.com
Triodos Bank
www.triodos.com
European Commission ‘The Social Business Initiative’ (social enterprises)
http://ec.europa.eu/social-entrepreneurs
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89. • http://www.youtube.com/watch?v=3iIkOi3srLo
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90. 'Be the change you want to see in the world.'
Mahatma Gandhi
Peter Wollaert
peter.wollaert@vlerick.com
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