The Manchester Inward Investment Agency (MIDAS) was established in 1997 to promote investment and job creation in Greater Manchester through international marketing campaigns and providing free and confidential support services to investors. MIDAS helps investors through its sector expertise, access to specialists, and assistance throughout the investment process. Manchester is an attractive location for business due to its large skilled workforce, central UK location, international airport, strong economy, devolved governance, world-class universities, and infrastructure investments. The city offers a high quality of life and has received recognition as one of the best places to live, work, visit and do business in the UK and Europe.