2-х часовой вебинар
Зачем социальные сети бизнесу
Какую социальную сеть выбрать
SMM тренды
Как найти клиентов в соцсетях
Что постить в соцсетях
Как ставить цели и измерять эффективность
Социальные сети как инструмент стимулирования продажAlexander Nosov
Среди наиболее продающих источников трафика на крупнейшем в Рунете поисковике авиабилетов Aviasales.ru, помимо поисковых систем, прямых заходов, email-рассылок и т.д. – социальные группы. Конверсия этого трафика – выше среднего. Как мы добились этого в непростых условиях нашего рынка (низкая маржинальность, высокая конкуренция, подверженность сезонности, низкое проникновение электронных форм оплаты)?
Наша задача - максимально задействовать ресурс социальных сетей в данных условиях, ориентировать его на продажи.
Наши соцгруппы: вКонтакте, Facebook, Twitter, Google+, YouTube, Instagram. Специфика работы с каждой из групп.
Что мы делаем для повышения продаж:
- Постоянное обновление: Как коррелируют частота обновления и интерес читателей? Что из контента лучше всего продает?
- Интерактив: Как и зачем мы это делаем?
- Мониториг: Как нам это помогает в работе?
- Ориентация на самостоятельный поиск: Зачем нам это нужно? Наш опыт онлайн-консультирования: минусы и плюсы.
Основные проблемы соцсетей: Какие минусы и ограничения у соцсетей? Как мы решаем основные проблемы (например, боремся с ботами, работаем с негативом)? Какие социальные платформы «не продают» и почему?
Повышайте эффективность рекламы с нашим бесплатным сервисом: http://goo.gl/ORY69s в 3-5 раз.
Рассказываем от А до Я про таргетированную рекламу:
https://vk.com/hiconversion
https://www.facebook.com/HiConversion/
В этом презентации рассматривается средний Ctr, реклама вконтакте. Мы расскажем о том, как вконтакте рекламировать свою группу, как прорекламировать группу вконтакте, о размещении рекламы вконтакте, как сделать рекламу вконтакте, как разместить рекламу вконтакте, как создать рекламу вконтакте, как разместить рекламу в социальной сети, как настроить таргетированную рекламу, о настройке таргетированной рекламы вконтакте, о размещении рекламы в социальных сетях, о видах рекламы в социальных сетях, как дать рекламу в одноклассниках, как оплатить рекламу вконтакте, как работает реклама в контакте, как создать рекламу в контакте.
Социальные сети, перспективы развития и способы монетизацииSECL
Доклад с конференции UAWEB 2008, на основе которого был цикл статей, названный самым большим сборником информации про социальные сети в рунете. Почти все названные тренды реализовались в течении 3х лет после доклада.
Максим Гордиенко, SMM-специалист студии интернет-маркетинга Fresh IT, на мастер-классе "Социальные сети как инструмент маркетинга" рассказал о:
1. Продвижении в социальных сетях: почему так популярно?
2. Кому нужны социальные сети, а кому они противопоказаны?
3. С чего начинается продвижение?
4. Методы продвижения в социальных сетях.
5. Как измерять эффективность продвижения?
Сайт студии интернет-марктеинга Fresh IT http://freshit.net/
Социальные сети как инструмент стимулирования продажAlexander Nosov
Среди наиболее продающих источников трафика на крупнейшем в Рунете поисковике авиабилетов Aviasales.ru, помимо поисковых систем, прямых заходов, email-рассылок и т.д. – социальные группы. Конверсия этого трафика – выше среднего. Как мы добились этого в непростых условиях нашего рынка (низкая маржинальность, высокая конкуренция, подверженность сезонности, низкое проникновение электронных форм оплаты)?
Наша задача - максимально задействовать ресурс социальных сетей в данных условиях, ориентировать его на продажи.
Наши соцгруппы: вКонтакте, Facebook, Twitter, Google+, YouTube, Instagram. Специфика работы с каждой из групп.
Что мы делаем для повышения продаж:
- Постоянное обновление: Как коррелируют частота обновления и интерес читателей? Что из контента лучше всего продает?
- Интерактив: Как и зачем мы это делаем?
- Мониториг: Как нам это помогает в работе?
- Ориентация на самостоятельный поиск: Зачем нам это нужно? Наш опыт онлайн-консультирования: минусы и плюсы.
Основные проблемы соцсетей: Какие минусы и ограничения у соцсетей? Как мы решаем основные проблемы (например, боремся с ботами, работаем с негативом)? Какие социальные платформы «не продают» и почему?
Повышайте эффективность рекламы с нашим бесплатным сервисом: http://goo.gl/ORY69s в 3-5 раз.
Рассказываем от А до Я про таргетированную рекламу:
https://vk.com/hiconversion
https://www.facebook.com/HiConversion/
В этом презентации рассматривается средний Ctr, реклама вконтакте. Мы расскажем о том, как вконтакте рекламировать свою группу, как прорекламировать группу вконтакте, о размещении рекламы вконтакте, как сделать рекламу вконтакте, как разместить рекламу вконтакте, как создать рекламу вконтакте, как разместить рекламу в социальной сети, как настроить таргетированную рекламу, о настройке таргетированной рекламы вконтакте, о размещении рекламы в социальных сетях, о видах рекламы в социальных сетях, как дать рекламу в одноклассниках, как оплатить рекламу вконтакте, как работает реклама в контакте, как создать рекламу в контакте.
Социальные сети, перспективы развития и способы монетизацииSECL
Доклад с конференции UAWEB 2008, на основе которого был цикл статей, названный самым большим сборником информации про социальные сети в рунете. Почти все названные тренды реализовались в течении 3х лет после доклада.
Максим Гордиенко, SMM-специалист студии интернет-маркетинга Fresh IT, на мастер-классе "Социальные сети как инструмент маркетинга" рассказал о:
1. Продвижении в социальных сетях: почему так популярно?
2. Кому нужны социальные сети, а кому они противопоказаны?
3. С чего начинается продвижение?
4. Методы продвижения в социальных сетях.
5. Как измерять эффективность продвижения?
Сайт студии интернет-марктеинга Fresh IT http://freshit.net/
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
13. 1:1 общение в соцсетях
Профессиональные сообщества
Личные страницы сотрудников
14.
15.
16.
17. Facebook
VK
до 18 18-24 25-34 35-44 45-54 55 и старше
По данным Brand Analytics, декабрь 2015
18-24
25-34
25-34
25-34
35-44
35-44
35-
44
35-44
45-54
45-54
45-54
55 и старше
55 и...
До 18 18-24
25-3418-24
34. Среди жителей городов с населением от
700 тыс. чел. в возрасте от 12 до 64 лет.
Данные приведены на июнь 2015 года.
Источник: TNS Russia
35.
36.
37.
38. • Интересен ли контент для вашей аудитории?
• Подходит ли он для конкретной соцсети?
• Вы говорите с клиентами на одном языке?
• Ваш пост легко читать?
• На него приятно смотреть?
• Побуждает ли пост к нужным вам действиям (поделиться,
поставить лайк, оставить комментарий, пройти по ссылке)?
39.
40.
41.
42.
43.
44.
45. Определите целевую аудиторию
Выберите подходящую соцсеть или несколько
Определите цель и метрики для соцсетей
Подготовьте контентную стратегию
Публикуйте контент и общайтесь в комментариях
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Занимаюсь социальными сетями 5 лет
Сделайте любой пост в любой соцсети и отправьте ссылку на пост в чат нашего вебинара, в конце посмотрим, чей пост наберет больше взаимодействий с постом: лайков, шеров, комментариев)
You can experiment with everything:
selection of social networks
messages
pic/video
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Вы публикуете на своем сайте качественный контент, которым пользователи могут делиться, и продвигаете его через социальные медиа.
Это генерирует поток трафика на ваш сайт.
У вашей страницы в социальной сети и вашего сайта появляются новые подписчики и читатели.
Растущее сообщество обеспечивает органическое продвижение вашего сайта через SMM.
Поисковые системы индексируют ваш сайт, и это улучшает его позиции с точки зрения SEO.
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Facebook главным образом
Работают в 2 раза лучше обычных постов
Мемы
Сработали лучше, чем обычные картинки
Мем (англ. meme) — единица культурной информации. Мемом может считаться любая идея, символ, манера или образ действия, осознанно или неосознанно передаваемые от человека к человеку посредством речи, письма, видео, ритуалов, жестов и т. д.
Профессиональные сообщества в Facebook и LinkedIn
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Что такое LinkedIn Sales Navigator?
Это инструмент для продаж, который позволяет с легкостью находить подходящих клиентов. Как? Он предоставляет детальную информацию о пользователе, расширенный поиск и фильтрацию.
LinkedIn предлагает 30 пробных дней бесплатно — вы сможете понять, нужен ли вам этот инструмент. Когда срок закончится, можно выбрать профессиональный аккаунт ($80 в месяц и 15 InMail сообщений) или командный аккаунт ($130 в месяц и 30 InMail сообщений).
Ниже — советы по использованию Sales Navigator.
1. Попробуйте бесплатную версию.
Зайдите на страницу Sales Navigator (https://business.linkedin.com/sales-solutions/products/sales-navigator) и нажмите кнопку «Start Your Free Trial»
Особенно хорошо при работе с зарубежными клиентами
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Ситуативный маркетинг
Например, ошибка сотрудника Билайн, который с корпоративного аккаунта написал от себя, превратилась во флешмоб
Праздники, значимые для аудитории события, просто мировые события
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Кто-то делает 50х50, в зависимости от того, сколько у вас новостей.
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Какая у вас цель?
От цели зависят метрики.
У разных постов может быть разная цель
Цели могут быть как у аккаунта, так и у отдельного поста
Все метрики взаимосвязаныДолжны быть главные для общей стратегии, но для конкретного поста главные метрики могут быть другими
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Спасибо за внимание.Если у вас есть вопросы, комментарии, нужна консультация, вы можете мне писать.
Презентацию пришлю?
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