Description Of Micro Four Wheeler's in India.

1. Micro 4Wheelers

2. Project Brief
 Micro car for public private transport for Indian roads In 2030

3. 1> Indian market situation.
 The automotive industry in India is one of the larger markets in the world
and had previously been one of the fastest growing globally, but is now
seeing flat or negative growth rates.
 India's passenger car and commercial vehicle manufacturing industry is
the sixth largest in the world, with an annual production of more than 3.9
million units in 2011.
 India beat Thailand to become Asia's third largest exporter of passenger
cars.

5. A vision of India in 2030

6. Problem statement
 Does not fit heavy people.
 Battery charging level is not trust-worthy
 No much safety

7. User research
 Lower middle class , Auto Rickshaw Small cab drivers, Daily Traveler's
Like Shopkeepers etc…
 Age: 35-65 years.

8. Auto-Rickshaw Drivers
Cab Drivers

9. Shop Owner

10. Two Popular Micro-Cars In India
TATA Nano Mahindra Reva

11. The competitors
Smart Micro Cars

13. Design Trend
Simple, lack of design sense, lack of longevity Simple yet unique, good design sense, good life

14. User Persona
Name: Ahsan
Age:38
Martial Status: Married
Occupation: Medium scale
businessman
Description: Travels a lot in a day in
the jam packed city of India, the
want is to have a small car which
helps him to overcome the traffic
easily.

15. Name: Max Babi
Age: 62
Martial Status: Married
Occupation: Advanced Surface
Engineer
Description: Economical thinker,
wants to drive a vehicle which is
small & compact.

16. Research analysis
 Usually, a micro car can only have room for one individual besides the
driver. Smart Roadster, Corbin Sparrow, Smart For two, and REVA are
famous micro car models. India has also started manufacturing electric
micro cars. The G Wiz electric car manufactured by REVA (Mahindra Reva
Electric Vehicles Private Limited) has garnered significant popularity among
the Indian customers. REVA is planning to export it to the U.S. in the near
future.
 Indian vehicle manufacturers like Sunrise Auto Industries Ltd. and REVA
makes micro cars.

17. Context study
Positives
 Easy to use
 User friendly
 The best option for Indian roads
Negatives
 Not reliable always
 Does not fit heavy people

18. My Conclusion
 India will be coming up as a massive car market in the near future
because of its fast economic development and high population.
Therefore, the country is a very good market for micro cars. These
cars are ideal for its narrow and crowded roads in comparison to
bigger vehicles.

19. Thank You