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Mi smart plug Smart Home IoT
- 1. Mi Smart Plug(Wifi)-EU GTM plan
- 2. CONTENT Market Scale &Trend01 Product Introduction02 Product competition analysis03 Brief GTM plan04
- 3. 1 Market Scale &Trend
- 4. CAGR Revenue is expectedto show an annual growth rate (CAGR 2019-2023) of 40.4%, resulting in a market volume of US$2,367m by 2023. Revenue in the Smart Home market amounts to US$609m in 2019. The average revenue per active household in the Energy Management segment amounts to US$164.84 in 2019. Average revenue The Global Smart Home market forecasts to reach $609m in 2019 Global Revenue Penetration Household penetration is 2.8% in 2019 and is expected to hit 10.7% by 2023 Sources: Statista
- 5. 2020 2019 2018 2017 $1.69Bn in 2025 WiFi20% market in 2017 Smart Plugs depend on ZigBee, Wi-Fi, Z-Wave, Bluetooth, and NFC etc.$130m in 2017 Global smart plug market 37.87% CAGR forecast to grow at a CAGR of 37.87% during 2019-2025 The global smart plug market predicts to reach $250m in 2019 Sources: Reportlinker , businesswire, maximizemarket
- 6. 14 different plugsmainly used in the worldwide Smart plugs are cost-effective alternatives for smart appliances which transform ordinary appliances into smart appliances Mi Smart Plug(WiFi）-EU version can be used in 8 countries: Russia, Spain, Portugal, Ukraine, Belarus ,Turkey, Greece, Romania and Bulgaria Sources: CNSCNC
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- 8. Specification and Design Specifications: ModelZNCZ05CM Net Weight 115 g Operating temperature 0℃ ~ 35℃ Item Dimensions 90 * 52 * 73 mm Frequency 2412 -2472 MHz WiFi Maz.Output 15 dBm Rating 220 – 240 V ~, 16 A, 3680 W (Max.), 50 Hz, μ Compatible with Android 4.4, iOS 9.0 or above Wireless Connectivity WiFi IEEE 802.11 b/g/n 2.4GHz Package Contents Mi Smart Plug (WiFi), user manual
- 9. EU Version ID:22002 SKU:GMR4015GL Mi Smart Plug(WiFi)-EU
- 10. Remotecontrolforgreenlife Through the MiHome APP, Google Assistant or Amazon Alexa, you could turn off the lights or other home appliances
- 11. Enjoy quality life Smarthome for quality life Wi-Fi enables you to use a single touch on the Mi Home App, and abandon any complex gateway
- 12. Onesecond,smartlife Only one second,you could change your traditional coffee maker into smart ones with Mi smart plug to enjoy smart life.
- 13. Personal assistant Synchronize lightand other appliances to you schedule
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- 15. Price is thekey factor Product Name Mi Wi-Fi Smart Plug(EU) Amazon Smart Plug TP- Link Smart WiFi Plug(HS100 (EU)) Teckin Intelligent Wifi Plug List Price Price proposed 14.9€ (in Spain ） €29.9 €39.99/Discount 16.99 €14.9/ €24.9(2 pcs) Reviews -- 447 627 1166 Working Load 16A 10A 16A -- Size 90*52*73mm 101.1*56 *79.4 mm 100*66 *77 mm 137 * 76 * 81 mm Wi-Fi Connection 2.4Ghz only 2.4G only 2.4G only 2.4G only Control Via App Mi Home App Alexa app KASA app Smart Life app Alexa Yes Yes Yes Yes Google Assistant Yes No Yes Yes IFTTT No No Yes Yes Create Group No Yes Yes Yes Timer Function Yes Yes Yes Yes Energy Monitoring No No No (HS110 Yes) Yes
- 16. Quality Certifications assure thebest balance between price and quality
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- 18. 4. GTM Plan-Bundlewith GA AI Speaker Market share 63.9% Solution：Bundle with Google Assistant or Alexa There are almost 60 million AI Speakers with 63.9% market share in global. It is huge market in overseas
- 19. 销售： 发货/定价 MKT： Online/发布会 Spain and Portugal50% Forecast break down Turkey 20% Russia, Belarus 10% Ukraine,Greece, Romania and Bulgaria 10% Spain and Portugal Bundle with Google Assistant or Alexa Russia, Belarus Ukraine, Greece, Romania and Bulgaria Bundle with Smart home devices Bundle with router Top sales Others 10% Turkey 4. GTM Plan – Sales Solution
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