1. CAREZONE: AN INNOVATIVE BUSINESS SOLUTION
BRANDY MCCRARY
MHA601: PRINCIPLES OF HEALTH CARE ADMINISTRATION
DR. ROBERT VEGA
MARCH 9, 2015

2. DISRUPTIVE INNOVATION
 According to Frates (2014), disruptive innovation is used to define how an industry is
transformed based on more accessible, convenient, and affordable products and services.
 Disruptive innovation in health care includes the innovation of technology based care versus
the use of trained professionals (Frates, 2014).
 Disruptive innovation in health care also includes the innovation of outpatient services versus
hospital inpatient services (Frates, 2014).

3. CAREZONE
 CareZone is a shared calendar and journal
with pertinent healthcare information that
can be shared with family members and
caregivers.
 CareZone is accessible via computer,
smartphone, or tablet and keeps
information such as appointments,
medication lists, contacts, and notes.
 CareZone is free and simple and allows one
to keep records up to date for all family
members, including pets.

4. CAREZONE
 “Managing health is more than what happens at the doctor’s office” (CareZone, 2015, p.
Home).
 CareZone partners with “…Healthcare providers to reduce visits and repeat visits, improve
outcomes, and provide insight into patient activity between appointments” (CareZone, 2015,
p. Partners).
Photo Credit: http://www.milestonefamilymedicine.com/var/m_5/53/539/260978/344805-faq.jpg

5. THREATS AND PARTNERSHIPS WITH EXISTING ORGANIZATIONS
Threats
 People in rural areas often have trouble
accessing healthcare services (Moore,
2014).
 If the patient has trouble accessing
healthcare, they may wrongfully use an
innovative service in lieu of a physician.
 Accessing an innovative solution such as
CareZone may be directly related to that of
the demographics of a specific area. If the
area is primarily those of the lower class,
they may not have the accessibility to the
app and it’s resources.
Partnerships
 E-Tools help increase surveillance,
management, and education (D Piette, et
al., 2012).
 Could help to reduce the number of visits if
the information was readily available for the
patient (D Piette, et al., 2012).
 Example: Diabetes management – if
patients have the education at their
fingertips it will not only help monitor the
blood sugar levels but could also reduce
the number of office visits/phone calls
regarding an irregular value

6. CONCLUSION
 There are benefits to utilizing sites such as CareZone, such as having quick access to all
healthcare information, medication lists, and notes/education regarding a specific condition.
 The simplicity of the application makes it easy to update while on the go and keeps one
updated with calendar with appointments.
 The application allows one to track multiple different people, everyone in the family, including
pets.
 The application may pose a threat to certain providers, should patients utilize the information in
the app versus what their providers tell them.
 The application can also help providers monitor a patient’s healthcare information and ensure
that accurate information is supplied due to the ease of the app.

7. REFERENCES
 D Piette, J., Lun, K., A Moura Jr, L., SF Fraser, H., N Mechael, P., Powell, J., & R Khoja, S. (2012).
Impacts of e-health on the outcomes of care in low- and middle-income countries: where do
we go from here?. Bulletin Of The World Health Organization, 90(5), 365-372.
doi:10.2471/BLT.11.099069
 Frates, J. (2014). Health care management: Theory in action. San Diego, CA: Bridgepoint
Education, Inc.
 Moore, A. (2014). Cold comfort care: new pressures on health services in rural areas mean
nurses have to go the extra mile to care for their patients. Nursing Standard, (19), 20.
 CareZone. (2015). Home. Retrieved from https://carezone.com/home