By benchmarking producer behaviors and results, we were able to determine the driving forces behind this high
growth. While non-performing producers continue to be the biggest hindrance to agencies that are trying to grow organically, our
analysis enabled us to pinpoint what high-growth agencies are doing differently than average agencies to drive revenue. High-growth
agencies have implemented sales management best practices that enable a higher percentage of producers to reach their minimum
new business goal.
This weeks ITU looks at the VAT rules changes for advertising. The basic VAT place of supply rules – the rules that determine where a supply of goods or services takes place – sometimes lead to an outcome which results in supplies not being taxed at all. As an example, the place of supply of advertising services is currently where the customer belongs. If this is not within the EU, then no EU VAT is charged by an EU supplier even though the advertisement in question may be targeted at EU consumers.
HMRC has begun a consultation process which may lead to the imposition of a 'use and enjoyment' rule which, it hopes, will ensure that, in such circumstances, the place of supply will be determined by reference to where the service is targeted and consumed rather than simply where the customer is established.
By benchmarking producer behaviors and results, we were able to determine the driving forces behind this high
growth. While non-performing producers continue to be the biggest hindrance to agencies that are trying to grow organically, our
analysis enabled us to pinpoint what high-growth agencies are doing differently than average agencies to drive revenue. High-growth
agencies have implemented sales management best practices that enable a higher percentage of producers to reach their minimum
new business goal.
This weeks ITU looks at the VAT rules changes for advertising. The basic VAT place of supply rules – the rules that determine where a supply of goods or services takes place – sometimes lead to an outcome which results in supplies not being taxed at all. As an example, the place of supply of advertising services is currently where the customer belongs. If this is not within the EU, then no EU VAT is charged by an EU supplier even though the advertisement in question may be targeted at EU consumers.
HMRC has begun a consultation process which may lead to the imposition of a 'use and enjoyment' rule which, it hopes, will ensure that, in such circumstances, the place of supply will be determined by reference to where the service is targeted and consumed rather than simply where the customer is established.
