The document discusses opportunities in the pharmaceutical market in the MENA region. Some key points: 1. The total pharmaceutical market in MENA is close to $12 billion and growing at 13% annually. Major Indian players in the region include Ranbaxy, Dr. Reddy's, Cipla, and Wockhardt. 2. The market is driven by high purchasing power, increased healthcare spending, mandatory health insurance, and rising life expectancy. Diseases like diabetes and cancer are also prevalent. 3. There are significant opportunities for over-the-counter drugs in the region as they are outside of price controls. The Maghreb region's OTC market is $2.2 billion and

1. Date Presentation title
“MENA”
Region…Opportunities &
Strategies!
CHANDAN KUMAR

2. Date Presentation title
MENA Region

3. Date Presentation title
Market Size
●The total pharmaceutical market size in the MENA region
is close to $12 billion.
●Growing at 13% annually.
●Attraction:
1.Price realization and margins are very high.
2.Government liberalization & encouraging private
participation.
3.Growing aggressively both with respect to direct
consumption & as trading hubs.

4. Date Presentation title
Market Players (Indian)
●Major Indian players:
●Ranbaxy Laboratories
●Dr Reddy's
●Cipla
●Wockhardt
●Intas Biopharmaceuticals (IBPL)
●Unichem Laboratories
●Lupin & Dabur.

5. Date Presentation title
Growth Drivers
●MENA Region looks promising:
●High purchasing power
●Increased spending on healthcare facilities
●Mandatory health insurance
●Increase in life expectancy
●Prevalence of life style related diseases
like diabetes, cardiovascular, gastro and
cancer therapies.

6. Date Presentation title
Opportunity In MENA !!!
“Over The Counter” (OTC)
●Wide potential as OTC are out of price
control
Example:
Maghreb region (Algeria, Morocco, &
Tunisia) total retail pharma market approx
$2.2 billion and growing at the rate of 7%
annually

7. Date Presentation title
Edge for OTC…
●General forces assisting the
development of CHP & Nutraceuticals:
●Significant increase in understanding of
the link between diet and health
●Rising interest in consumer healthcare due
to +ve media publicity
●Desire to Stay Young instrumental in
fueling growth of nutraceuticals

8. Date Presentation title
Thank You!
Globally Nutraceutical & CHP industry is
witnessing varying levels of maturity in
different regional markets & MENA Region is
also part of it!