27. 1. Things always take longer than you plan
2. Make sure you have the right team around you
3. Is your idea solving a big enough problem
4. Brands are not what you say but what others say
5. Your market is bigger than AU
6. Get the best advice you can find/afford
7. Stay the course but pivot before too late
8. Data is also King
9. Iterate fast
10.Aggregate