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1. Medical Tourism:
Next Generation
ARE Y O U R E A DY FOR NEXT
CHAP T E R O F GLOBALIZED
HEAL T H C A R E ?
Let's talk!
www.placidway.com
+1.888.296.6664
info@placidway.com
Customer Relationships:
How you will coordinate
patient from lead to appointment
How to understand your customers’ needs
and desires
What processes can be implemented to
attract international customers
Which tools you can use to optimize cost
and increase conversion
Logistics & Outcomes: How you will
delight your customer when they are in
your city
What are critical elements of customer
logistics management
How you will handle patient expectations
once they are in your clinic
What are the ways you will collect reviews
& additional customer referrals
Medical Tourism Infrastructure: What it
takes to be successful in Medical Tourism
People – What are the types &
characteristics of people for this venture
Processes – How you will set the processes
to maximize revenue and minimize cost
Systems – Which tools you will need such
as CRMs, CMS, EMRs
Workshop Summary & Wrap-up
I NTR O D U C T ORY WORKSHOP
2019

2. Pramod Goel, Founder PlacidWay
Mr. Pramod Goel is President and Founder of
PlacidWay, an internationally recognized industry
leader in medical tourism. Mr. Goel is a global
thought leader, speaker, author and a successful
entrepreneur. He is an author of book Evolution of
Medical Tourism: from Cottage Industry to Corporate
World.
PlacidWay is a U.S.-based global medical tourism
company with 1000s of renowned medical and
wellness centers from over 40 countries and over
250 cities worldwide. PlacidWay’s global presence
includes patient access from all continents including
the Americas, Europe, the Middle East, CIS, Africa,
and Asia.
Mr. Goel has a diverse and experience-rich
background building and orchestrating start-ups,
turnarounds, and growth-oriented ventures. His vast
experience integrates lessons learned across
multiple industries such as healthcare, technology,
travel/ hospitality, energy and manufacturing. Mr.
Goel holds a Master’s in Industrial and Systems
Engineering and a Bachelor’s in Mechanical
Engineering.
Medical Tourism: Next Generation
Are you ready for Next Chapter of
Globalized?
We are entering into a new era of medical tourism
with tremendous potential for success. However, your
healthcare center may be facing new threats for
survival in a highly competitive medical tourism
industry. You must be ready to anticipate, respond,
and adapt to these changing consumers buying
behavior quickly or risk of becoming extinct.
The traditional medical tourism models are based on
limited options for medical centers and mostly
concentrates on 10+ year old data and market
approaches which are no longer valid. The new
medical tourism economy requires better
understanding of attracting not only local patients but
also attracting regional and international patients. The
diversified customer base will provide sustainability,
economic viability and growth in your practices. The
facts point toward five critical threats that all medical
businesses face today:
Increase top line revenues through better customer
mix
Grow market presence in this increasingly
competitive marketplace
Attract new patients based on unique selling
proposition
Optimize business processes to reduce operational
costs
Create long term practice sustainability through
innovation
The workshop will address the international medical
tourism marketplace requirements to be successful in
this growing and extremely competitive industry. A
hands-on approach will guide you through these
critical elements of medical tourism.
Introduction to Next Generation of Medical
Tourism
Understanding Next Generation of Medical
Tourism Industry
Current realities of Medical Tourism
Evolving characteristics of Medical Tourism
marketplace
Changing Medical Tourism consumer
buying behavior
Creating an Actionable Medical Tourism
Program
Why you want to be in medical tourism
business (beyond financial gains!)
How you plan to achieve your international
market presence
What products you offer to this market
segment which are different
Marketing & Education: How you will find
your new customers
Why people will buy your products and
services
Which targets markets you will need to
focus
What is your customer value proposition
How will you differentiate
your product from
competition
Which marketing
materials you will
need to create
market dominance
Medical Tourism:
Next Generation
Are you ready for Next Chapter of Globalized?
Sample Workshop Agenda