The document describes the typical stages and characters in a story. The stages are equilibrium, disruption, and new equilibrium. The characters are the hero who saves the day, the villain who is the antagonist, the princess who needs saving, and the helper who supports the other characters in making sacrifices. Each character is represented in a certain way stereotypical to their role in the story.
Generation Interruption- Working and Selling to MillennialsKaren McCullough
Business speaker and generational expert, Karen McCullough presents her top program: SELLING TO GENERATION INTERRUPTION – THE FUTURE IS NOW!
No doubt about it…Millennials (78 million) are shaking things up – and they are interrupting the way we interact, and go about business – Along with technology skills and a collaborative spirit, they bring a unique perspective to marketing, sales, and a new mindset that can challenge and even interrupt the most experienced sales team.
There is no silver bullet when it comes to selling to all 4 and soon to be the 5 generations in the marketplace. It’s very interesting to see that what one generations values in the sales process is a total deal breaker to the others. Knowing how to sell (and market) to each generation can mean the difference between profit and loss. The key to successfully connecting to each of the unique generation begins with knowing what they each value. Millennials have the ability to transform the marketplace into profits for you and your organization.
Are you up for the challenge?
In this program Karen shares current research and provides specific strategies that can dramatically improve your approach to selling to different generations. Understanding Millennials is critical and it’s just the beginning because the next generation is now spending $$$ with technology skills we’ve never dreamed of, and the evolutionary cycle will carry on.
Generation Interruption- Working and Selling to MillennialsKaren McCullough
Business speaker and generational expert, Karen McCullough presents her top program: SELLING TO GENERATION INTERRUPTION – THE FUTURE IS NOW!
No doubt about it…Millennials (78 million) are shaking things up – and they are interrupting the way we interact, and go about business – Along with technology skills and a collaborative spirit, they bring a unique perspective to marketing, sales, and a new mindset that can challenge and even interrupt the most experienced sales team.
There is no silver bullet when it comes to selling to all 4 and soon to be the 5 generations in the marketplace. It’s very interesting to see that what one generations values in the sales process is a total deal breaker to the others. Knowing how to sell (and market) to each generation can mean the difference between profit and loss. The key to successfully connecting to each of the unique generation begins with knowing what they each value. Millennials have the ability to transform the marketplace into profits for you and your organization.
Are you up for the challenge?
In this program Karen shares current research and provides specific strategies that can dramatically improve your approach to selling to different generations. Understanding Millennials is critical and it’s just the beginning because the next generation is now spending $$$ with technology skills we’ve never dreamed of, and the evolutionary cycle will carry on.
1. STAGE CHARACTER DESCRIPTION REPRESENTATION
EQUILIBRIUM
THE EQUILIBRIUM WILL BE AT THE START OF THE
OPENING WHEN ALL IS NORMAL
HERO
THE HERO IS THE CHARACTER
THAT SAVES THE DAY OR
RESOLVES THE SITUATION
THIS CHARACTER IS REPRESENTED AS A
GOOD CHARACTER THAT THE AUDIENCE
WOULD WANT TO BE VICTORIOUS
DISRUPTION
THE DISRUPTION WILL BE WHEN THE CAMERA SHOTS
GRADUALLY GET CLOSER
VILLAN
THE VILLAN IS THE CHARACTER
THAT IS AGAINST THE OTHERS AND
WISHES TO DO BAD
THIS WILL BE THE ANTAGONIST /
SUPERNATURAL BEING
THIS CHARACTER IS REPRESENTED AS A
BAD CHARACTER THAT THE AUDIENCE
WOULD WANT TO BE DEFEATED
RECOGNITION
THE RECOGNITION WILL BE WHEN CHARACTERS
BECOME AWARE AS TO WHAT OR WHO IS CAUSING
THE DISRUPTION PRINCESS
THE PRINCESS IS THE CHARACTER
THAT NEEDS TO BE SAVED
THIS CHARACTER IS REPRESENTED AS A
VUNERABLE CHARACTER THAT IS
HELPLESS
ATTEMPT TO
REPAIR
-
FATHER
THE DISPATCHER IS THE
CHARACTER THAT SENDS OTHERS
THIS CHARACTER IS REPRESENTED AS
KNOWLEDGABLE AND A LEADER
NEW EQUILIBRIUM
-
HELPER
THE HELPER IS THE CHARACTER
THAT IS NEEDED TO SUPPORT
THIS COULD BE BOTH OF THE
CHARACTERS
THIS CHARACTER IS REPRESENTED AS
MAKING SACRAFICES IN ORDER TO HELP
OTHERS